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Optimizing ads only gets you so far. Real performance comes from mastering the First 80%: creating a seamless user experience, positioning your product effectively, and building emotional connections.
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I'm on Bluesky! Follow me for insights on performance marketing, digital innovation, and business growth. I’m the EVP at Warschawski and a managing partner at W Ventures. Subscribe to my weekly newsletter, The Digital Download, for updates on tech, media, and commerce. Let’s connect and collaborate!