Promotional graphic for the 2025 ADAConf keynote. On the right is Dr. Linda McIver, smiling and wearing glasses with wavy brown hair. On the left, text reads “THE ART OF BEING DIFFICULT” in bold blue lettering and “Dr. Linda McIver” in purple below. The top banner says “2025 ADACONF KEYNOTE” on a purple background, with the ADAConf logo in black hexagons on the upper left. The background features soft pastel splashes of pink, purple, and blue.

Dr Linda McIver's opening keynote is on 'The Art of Being Difficult'. Read the full abstract and get your hands on the last remaining tickets before we sell out!

Learn more:
adaconf.org

Sponsor announcement graphic for ADAConf 2025. The top left shows the ADAConf logo (three black hexagons with the text ADA Conf). Top right has the event date and location: “14 NOV 2025, Rydges Melbourne” with a vertical purple bar. Centre text reads “WELCOME Silver and Coffee Cart Sponsor”. Below is the Z Ware logo in grey with a stylised red Z. The bottom of the image has a colourful splatter paint effect in blues, purples, reds and oranges.

We'd like to welcome zWare to ADAConf 2025 as our Silver + Coffee Cart Sponsor.

They design and build custom software for some of Australia’s biggest brands, and actively invest back into the ecosystem through training and education.

Thanks Z Ware, and welcome to the ADAConf community!
zware.au

Conference promotional graphic for ADAConf 2025. The left side has the ADAConf logo and bold purple text on a white and pastel abstract background that reads: “Architecting Emergent Meaning: Designing Temporal Intelligence.” Below it is the speaker name “Diana Montalion.” Across the top in a blue banner it reads “2025 ADAConf Keynote.” On the right side is a photo of a short-haired woman wearing a headset microphone, smiling slightly while speaking.

We’re excited to welcome Diana Montalion as our closing keynote speaker! Diana introduces Emergent Meaning Architecture (EMA): a way of building sociotechnical systems that allows meaning to emerge, evolve and flow. It's architecture as a living system.

Friday 14 Nov 2025 | Melbourne
adaconf.org

Last year, Matthew Gillard came to ADAConf as an attendee. This year, he’s on stage as a panelist. Matthew joins Bethan Timmins & Amruta D., with Hannah Browne moderating:
Do LLMs Dream of Digital Transformation?

Get your tickets now!

14 Nov 2025 | Melbourne
🎟️ adaconf.org

Promotional banner for ADAConf 2025 featuring speaker Paul Rayner. The text reads: “Baking Domain Concepts Into Code: Hands On Lab — Paul Rayner.” The ADAConf logo appears in the top left, and a photo of Paul Rayner is on the right against a pastel abstract background.

ADAConf Workshop

Writing code that truly reflects your domain is harder than it sounds — and that’s exactly what you’ll practice in this guided, hands-on lab with Paul Rayner.

Bring a laptop, pair up, and have fun reading code together.

Learn more: 14 Nov 2025 | adaconf.org

Promotional banner for ADAConf 2025 featuring the panel “Do LLMs Dream of Digital Transformation?” The ADAConf logo appears on the left, and a purple geometric header on the right reads “PANEL.” Below the title are headshots of the four speakers from left to right: Hannah Browne, Matthew Gillard, Bethan Timmins, and Amruta Deshpande, each labelled with their names in blue or purple text. The background features soft pastel splashes of pink, purple, and blue.

Do LLMs dream of digital transformation? You’ve survived agile and digital transformation. Now comes the AI wave. Here's the 2025 ADAConf panel:

🟣 Moderator: Hannah Browne
🟣 Bethan Timmins
🟣 Amruta Deshpande
🟣 Matthew Gillard

📅 14 Nov 2025 — Rydges Melbourne
🎟️ adaconf.org

How do you know if a change actually made things better?
At ADAConf 2025, Fadila Fidina shares how teams can use experimentation to release with confidence. So you can test ideas, learn faster, and know which changes really matter.

Date: 14 Nov | Melbourne
Get your tickets now! adaconf.org

Conflicts between designers, architects & stakeholders?

At ADAConf 2025, Dan Prager is running a hands-on Polarity Mapping Workshop to turn tensions into productive outcomes.

14 Nov 2025 | Melbourne
Free for ADAConf ticket holders (first come, first served)
adaconf.org

#ADAConf

At ADAConf 2025, Andrea Magnorsky is running a pre-conference workshop on Building a Decentralised Architecture Practice.

Learn to diagnose your org, spot patterns, and spread architectural thinking beyond silos.

📅 12–13 Nov | Melbourne
🎟️ Tickets: adaconf.org

#ADAConf #SoftwareArchitecture

A conference speaker graphic for ADAConf 2025. On the left is the ADAConf logo and bold purple text: “Buying Engagement, Not Selling Solutions: A Quest to Revitalise Australia's First Digital Hospital.” Below, in blue text: “Matt Goldman.” On the right, Matt Goldman is shown reading a book, with long hair tied back in a ponytail, a beard, and wearing a light green shirt. The background features splashes of pastel pink, purple, and blue. A banner across the top reads “2025 ADAConf Speaker.”

At ADAConf 2025, hear from Matt Goldman on how Australia’s first digital hospital shifted from disengagement to advocacy. All by reframing IT as invisible, seamless, and user-first.

When: Friday, Nov 14, Rydges Melbourne
Get your tickets now at: adaconf.org.

#ADAConf #TechLeadership #HealthcareIT

Legacy code = tangled mess?

At ADAConf 2025, join Daniel Prager’s pre-conference workshop Untangling Legacy with (or without!) AI. This pre-conf workshop is perfect for tech leads, developers and testers keen to step into the word of architecture.

📅 Thu 13 Nov | Melbourne | $799
🎟️ adaconf.org

A conference speaker graphic for ADAConf 2025. On the left, the ADAConf logo and bold purple text: “Turn Your Project Around with Joy-Driven Development.” Below, in purple text: “Martin Chesbrough.” On the right, Martin Chesbrough smiles at the camera, wearing glasses and a dark t-shirt, with a light purple, pink, and blue splattered background. A banner across the top reads “2025 ADAConf Speaker.”

Speaker Spotlight: Martin Chesbrough

In this lightning talk at #ADAConf 2025, Martin shows how “picking the fun way” helped a team evolve from Big Design Up-Front to a more iterative, evolutionary approach.

📅 Nov 14 | Melbourne
🎟️ adaconf.org

#SoftwareArchitecture #TechLeadership

A conference workshop graphic for ADAConf 2025. On the left is the ADAConf logo. Across the top, a purple banner reads “Pre-conference Workshop.” On the right, bold text says “Building a Decentralised Architecture Practice — Andrea Magnorsky.” The background has pastel splashes of purple and pink. On the left side, Andrea Magnorsky, with long curly hair, is smiling and gesturing while speaking, wearing a sleeveless light top with a microphone clipped on.

Workshop Spotlight: Andrea Magnorsky

Tired of being the “bottleneck”? In the ADAConf 2025 pre-conference workshop serise, Andrea’s 2-day workshop shows how to decentralise architecture, empowering teams while keeping strategy aligned.

📅 Nov 12–13 | Melbourne
🎟️ $1499 | adaconf.org

A conference speaker graphic for ADAConf 2025. On the left, the ADAConf logo and bold text: “Changing the engine mid-flight: A startup data pivot.” Below, the speaker’s name: “Susan Brander.” On the right, Susan Brander smiles at the camera, wearing a white t-shirt with a geometric design and necklace. The background is splashed with pastel purple, pink, and blue colors. A banner across the top reads “2025 ADAConf Speaker.”

Speaker Spotlight: Susan Brander

What do you do when your startup’s data model is duct-taped together, but you still have to ship? At ADAConf 2025, Susan shares how Kaleida pulled off a zero-downtime pivot to a One Table design, mid-flight.

Nov 14 | Melbourne
Get tix now: adaconf.org

A conference speaker graphic for ADAConf 2025. On the left, the ADAConf logo and bold text: “Beyond Trade-offs: Let’s Learn Polarity Mapping!” with “Dan Prager, PhD” below. On the right, Dan Prager smiles while holding a presentation clicker, wearing a black Everest Engineering t-shirt and lanyard. The background is splashed with pastel purple, pink, and blue colors. A banner at the top reads “2025 ADAConf Speaker.”

Speaker Spotlight: Dan Prager, PhD
Architecture isn’t about solving problems once and for all. Sometimes it’s about navigating enduring tensions. At ADAConf 2025, Dan will teach Polarity Mapping: a tool for moving beyond false choices in design + leadership.

Nov 14 | Melbourne
adaconf.org

A conference speaker graphic for ADAConf 2025. The left side has the ADAConf logo and text: “Change is only good when measurable: building confidence through experimentation — Fadila Fidina.” The background is a watercolor-style mix of purple, pink, and orange. On the right, a smiling woman in glasses and a light grey hijab, Fadila Fidina, stands against the colorful backdrop. A banner across the top reads “2025 ADAConf Speaker.

ADAConf Speaker Spotlight: Fadila Fidina

Shipping features is easy. Proving they work is a lot harder.

Fadila Fidina shows how experimentation builds release confidence, and takes us through how to effectively build a culture of experimentation in your org.

14 Nov | Melbourne
🎟️ adaconf.org

PSA: Only 1 Gold Sponsorship left for ADAConf 2025!

Showcase your brand as a champion of software architecture + design, with premium visibility to architects, tech leads & senior engineers.

Other sponsorships are still available (but moving fast).

Find out more:
adaconf.org/sponsors/

#ADAConf

Promotional graphic for ADAConf 2025 featuring speaker Rahul Trikha. On the left, the ADAConf logo and text reads: ‘Architecture as Narrative: Storytelling Your Systems to Life — Rahul Trikha.’ On the right is a smiling portrait of Rahul against a colorful abstract background. A banner across the top says ‘2025 ADAConf Speaker.

At ADAConf 2025, Rahul Trikha will show how architecture can be a story.

In 15 mins, you’ll see how storytelling can:
▪️ Align people
▪️ Reveal tensions
▪️ Bring clarity to complexity

📅 14 Nov | Melbourne
🎟 Tickets: adaconf.org

#ADAConf #SoftwareArchitecture #TechLeadership

Graphic for ADAConf 2025 with the ADAConf logo, event date 14 Nov 2025, and venue Rydges Melbourne. Text reads ‘Last chance for early bird tickets!’ Below the text is a photo of a cockatiel bird with a yellow crest and orange cheeks, over a splash of purple and red paint textures.

Last chance! ADAConf early bird ends TONIGHT at 11:59pm AEST

From tomorrow:
🎟 Conference: $249 → $349
🛠 Pre-conf workshops: $699/$1,349 → $799/$1,499

Don’t pay more for the same ticket. Talks, workshops & community you won’t find anywhere else.

Register before midnight: adaconf.org

"Graphic announcing Contextive as a Gold Sponsor of ADAConf 2025. The ADAConf logo appears in the top left, with the date and venue '14 Nov 2025, Rydges Melbourne' in the top right. The text reads 'WELCOME Contextive Gold Sponsor' with the Contextive logo in the center. The bottom features a colorful splash of paint design.

We’re excited to welcome Contextive as a Gold Sponsor for ADAConf 2025!

Contextive supports our community and helps teams get on the same page, with business-specific glossaries that are embedded directly where work gets done.

Learn about ADAConf sponsorship here: adaconf.org/sponsors/

“Graphic for ADAConf 2025 with the ADAConf logo, event date 14 Nov 2025, and venue Rydges Melbourne. Text reads ‘Last chance for early bird tickets!’ Below the text is a photo of a cockatiel bird with a yellow crest and orange cheeks, over a splash of purple and red paint textures.”

Early bird pricing for ADAConf 2025 ends this Wednesday, 3 Sept!

From Thursday, prices will increase:
🎟 Conference: $249 → $349
🛠 Pre-conf workshops: $699 (1-day)/$1,349 (2-day) → $799 (1-day)/$1,499 (2-day)

Don't miss out on the chance to get to the same sessions for a lower price!
adaconf.org

Graphic for ADAConf 2025 welcoming AWS as a Gold Sponsor. The AWS logo is centered with the text “WELCOME” above it and “Gold Sponsor” below. The ADAConf logo appears in the top left, and event details “14 NOV 2025, Rydges Melbourne” are in the top right. The design includes colourful paint splashes along the bottom edge.

We’re excited to welcome Amazon Web Services (AWS) as a Gold Sponsor for ADAConf 2025!

Thank you for strengthening our ecosystem and supporting innovation within our software architecture community.

Learn more about ADAConf sponsorship opportunities here: adaconf.org/sponsors/

#ADAConf #AWS

Graphic for ADAConf 2025 with the text “ADAConf 2025 now live!” at the center and event details “14 NOV 2025, Rydges Melbourne” in the top right. The ADAConf logo is in the top left. The main image shows a close-up of a notebook page with the word “AGENDA” printed on it. At the bottom, colourful paint splashes create a vibrant border.

#ADAConf 2025 agenda now live!

Keynotes, lightning talks and hands-on workshops. This year’s program is packed! Learn more and get your tickets now:

📅 Melbourne, 14 Nov 2025
🎟️ Early birds close 1 September.

Graphic for ADAConf 2025 featuring the text “Meet the ADAConf 2025 Speakers” with the ADAConf logo in the top left. The design includes colourful splashes at the bottom and hexagonal frames displaying headshots of twelve speakers in two rows.

The #ADAConf 2025 speaker lineup is here!

Diana Montalion
Linda McIver
Andrea Magnorsky
Dan Prager
Fadila Fidina
Hannah Browne
Martin Chesbrough
Matt Goldman
Matthew Gillard
Paul Rayner
Rahul Trikha
Susan Brander

Join us on 14 Nov 2025. Tickets on sale now: adaconf.org

Promotional graphic for ADAConf. The top features the ADAConf logo with bold text reading "Pre-Conference Workshops 12–13 Nov." Below is a photo of six people in a bright, modern meeting room engaged in discussion around a table. At the bottom, colorful paint splashes frame the text "Tickets Now On Sale!" in purple.

ADAConf 2025 pre-conf workshops now on sale! adaconf.org#workshops

12–13 Nov@Karstens Melbourne

Choose from:
- Role-playing architecture workshop (1 day, w/ Diana Montalion)
- Untangling legacy code (1 day, w/ Daniel Prager)
- Decentralised architecture practice (2 days, w/ Andrea Magnorsky)

Promotional graphic for ADAConf 2025 pre-conference workshops. The top section shows the ADAConf logo on the left and text on the right reading “14 NOV 2025, Rydges Melbourne.” The middle section features a photo of a workshop in progress, with participants seated at tables and a presentation slide on screen titled “Case Study Footprints Tours.” Below the photo, large blue text reads “PRE-CONFERENCE WORKSHOPS.” The bottom section says “COMING SOON!” over a colorful paint splatter design.

The goodness keeps on coming.

We're introducing 1- and 2-day pre-conference workshops at #ADAConf 2025. Hands-on, small-group learning designed for people to dive deeper, reflect, and build real-world skills.

📅 Save the dates: 12–13 Nov 2025, Melbourne.

Facilitators & topics dropping soon!

A promotional graphic for ADAConf 2025. The top right corner shows the date and venue: "14 NOV 2025, Rydges Melbourne." The center text reads: "WELCOME Networking drinks and afterparty Sponsor." Below is the Everest Engineering logo, with a bold yellow square containing a black "E." followed by the company name in black text. The bottom of the image features a splash of colorful abstract paint in purple, red, and blue tones.

We’re thrilled to have Everest Engineering on board as the Networking Drinks + Afterparty Sponsor for #ADAConf 2025!

Thanks for helping to keep the conversations flowing even after the talks wrap.
Learn more about sponsoring: adaconf.org/sponsors/

#SoftwareArchitecture #Sponsorship

Andrea Magnorsky stands smiling in front of a colorful abstract background with the ADAConf logo in the top left. Large bold text reads “The Making of a Decision” with her name beneath it.

Final #Throwback of the year! We look back on @roundcrisis.com‬'s powerful closing keynote from 2024: The Making of a Decision.

She breaks down how decisions happen against a backdrop of relationships and power, so we can share knowledge to shape them more intentionally.

youtu.be/Ie97Oe-t8Wk?...

Promotional graphic for ADAConf 2025 announcing Domain Driven Design Academy as a Silver Sponsor. The ADAConf logo appears in the top left, with the text “WELCOME Silver Sponsor” centered at the top. On the right, event details read: “14 NOV 2025, Rydges Melbourne.” The center features the Domain Driven Design Academy logo with abstract colorful ribbon-like graphics surrounding it. A paint-splatter design in purple, pink, and blue decorates the bottom of the image

We welcome ‪@‪@dddeu.bsky.social‬ as our Silver Sponsor.
Thanks for supporting ADAConf in growing as a community focused on thoughtful, collaborative software design.

Interested in sponsoring?
Prospectus: adaconf.org/docs/ADAConf...

#ADAConf #DDDAcademy #DDDEurope #DomainDrivenDesign

Promotional graphic for ADAConf 2025 welcoming Commonwealth Bank as a Platinum Sponsor. The image features the ADAConf logo in the top left, and the text “WELCOME Platinum Sponsor” in the center. On the right, it lists the event date and location: “14 NOV 2025, Rydges Melbourne.” The Commonwealth Bank logo, with its yellow diamond icon, is prominently displayed in the center. The bottom of the image has a colorful splash design in purple, pink, and blue tones.

We’re thrilled to welcome Commonwealth Bank as a Platinum Sponsor of ADAConf 2025!

Thanks for supporting Australia’s software architecture, design, and analysis community.

A few sponsorship spots are still available. Find out more: adaconf.org/docs/ADAConf...

#ADAConf #SoftwareArchitecture