Are the costs & challenges of lowering latency in sports streaming worth the investment or should streamers be prioritising other elements of the fan experience? Hear the business case for lowering sport streaming latency in Streaming Media Europe Xtra: www.streamingmediaglobal.com/Articles/Edi...

Sky 'super bundle' moves pay TV from linear to streaming UK pay TV service Sky's announcement of a 'world-first' grouping of streamers under one belt could fire the starting gun on further super bundles - though this particular union does not embrace either...

Sky ‘super bundle’ moves pay TV from linear to streaming with a "world-first" grouping of streamers under one belt. Does this fire the starting gun on further super bundles? Read @pennington1 in today's Streaming Media Europe Xtra: www.streamingmediaglobal.com/Articles/New...

Avanci Video Signs First Licensee and Publishes Rates The patent pool offers three billing options and aggressive discounts for platforms signing by July 5, with rates ranging from 1.6-2.0% of revenue or $0.12-$0.15 per user per month.

The Avanci video platform announces its first licensee and published its royalty rates. It now has over 40 licensors covering 5 video tech standards. Streaming Media Europe Xtra www.streamingmediaglobal.com/Articles/News/Featured-News/Avanci-Video-Signs-First-Licensee-and-Publishes-Rates-173423.aspx

Olympic-scale streaming demands broadcast-grade delivery Olympic-scale streaming delivery is often framed as a capacity challenge, but in practice it is a systems-engineering problem driven by complexity as much as volume. In this context, 'good enough' str...

As the Winter Olympics open in Italy, we explore why Olympic-scale streaming demands broadcast-grade delivery. Today's Streaming Media Europe Xtra: www.streamingmediaglobal.com/Articles/Pos...

Q&A: Bango's Giles Tongue Talks Netflix-Warner Bros. and the Future of SVOD Bundling The increasing likelihood of a Netflix-Warner Bros. alliance inevitably leads one to speculation of how the resulting juggernaut might impact global and regional SVOD markets where superbundles alread...

The likelihood of a Netflix-Warner Bros alliance inevitably leads to speculation about how the resulting juggernaut might impact global and regional SVOD markets. This week's Streaming Media Europe Xtra explores the possibilities. www.streamingmediaglobal.com/Articles/New...

Milano Cortina 2026: Winter Olympics Host Broadcaster Rules Out Remote Production Is the Olympic Committee's host broadcaster warming to the notion of transitioning to virtual or REMI production for this winter's fast-approaching Milan Cortina games? Speaking as part of a roundtabl...

Is the Olympic Committee's host broadcaster open to transitioning to virtual or REMI production for this winter's Milan Cortina games? Find out in Streaming Media Europe Xtra: www.streamingmediaglobal.com/Articles/New...

AI/ML subtitling has been around for a few years now, but LLMs are changing the game for real-time translation & localisation, and language-mapped reanimation for news and other live content. Read more in today's Streaming Media Europe Xtra: www.streamingmediaglobal.com/Articles/Edi...

Season's greetings to all of our followers. Our gift to you is a share of our readership's $4billion budget for procuring streaming products & services when you book your listing in the 2026 Streaming Media Sourcebook. Here's how: www.streamingmediaglobal.com/Sourcebook/

Is Streaming Delivering the Audience Data Publishers Demand? Vevo's Natasha Potashnik, TVIQ's Sara Sinclair, NPAW's Bruno Giner, and Reality Software's Nadine Krefetz discuss the key data points publishers demand to understand their audiences better and where a...

Is streaming delivering the audience data publishers demand? In today's Streaming Media Europe Xtra: the key data points publishers demand to understand their audiences better, plus where & why what streaming delivers continues to fall short for some. www.streamingmediaglobal.com/Articles/Edi...

Ahead of the holidays, don't forget to book your listing in Streaming Media's European Sourcebook. Grab your share of our readers' combined US$4billion budget before your competitors do! Check out the benefits: www.streamingmediaglobal.com/Sourcebook/

Even if Netflix Gets the Library, Can It Take the Stadium? What the Netflix-Warner Bros. deal means for sport if it goes through. And why it is not simple.

Netflix' acquisition of Warner Bros Discovery studios and streaming business makes sense on paper, but does this move rewrite live sport’s future? Read Matt Stagg in today's Streaming Media Europe Xtra: www.streamingmediaglobal.com/Articles/Rea...

Register for Streaming Media Connect 2025 Streaming Media Connect 2025 registration includes access to our series of free online webinars taking place December 9 - 11, 2025.

Still time to grab your seat at this week's streaming Media CONNECT, the industry's largest online event. We're kicking off at 11am EST today with a fascinating session from Rebecca Sirmons, Head of NASA+. Join us - seats here: www.streamingmedia.com/Conferences/...

Rethink's Alex Davies talks new transcoding report and future of VVC, AV1, and LCEVC Contributing Editor Jan Ozer recently spoke with Alex Davies, senior analyst at Rethink Technology Research, about Rethink's new report, 'The Media and Entertainment Transcoding Workload and Device Ro...

Rethink's Alex Davies talks new transcoding report and future of VVC, AV1, and LCEVC in today's Streaming Media Europe Xtra. Read more & subscribe! www.streamingmediaglobal.com/Articles/New...

The Champions League Goes Global. But Can Streaming Carry the Weight? News of Paramount's successful bid for the Champions League and the weeks of rumours that preceded it have set the industry buzzing. It feels like a natural next step. Fans are global. The game is glo...

Can a global streamer take the biggest tournament in club football and deliver it to the world without a single misstep? Read Matt Stagg in today's Streaming Media Europe Xtra: www.streamingmediaglobal.com/Articles/New...

Built to Scale? Why Live Sport Needs Multicast ABR and a Video-Specialised CDN Live streaming is rapidly emerging as the primary destination for major sport events, but not without significant challenges. For sport streamers, three imperatives are emerging as critical priorities...

Built to scale? With streaming giants like Apple & Amazon Prime Video competing for live sport rights, is widespread streaming delivery infrastructure fully prepared for peak-audience streaming at global scale? Today's Streaming Media Europe Xtra: www.streamingmediaglobal.com/Articles/Pos...

Comcast moves for ITV to create a UK-focused streaming giant UK commercial broadcaster ITV has confirmed it's in early-stage talks about a possible sale of its broadcasting business to Comcast, which already owns pay-TV broadcaster Sky in the UK.

UK commercial broadcaster ITV has confirmed it's in early-stage talks about a possible sale of its broadcasting business to Comcast, which already owns pay-TV broadcaster Sky in the UK. Read more in today's Streaming Media Europe Xtra: www.streamingmediaglobal.com/Articles/New...

Smart sport streams still need a heart: AI can learn the game, but it can't feel it When it comes to algorithm-based sport coverage, from capture to cuts to commentary by synthetic voice, much of the tech required to remove humans from the equation already exists. AI can recognise go...

Smart sport streams still need a heart: AI can learn the game, but there's something you can't replicate. Read Matt Stagg on what makes sport feel alive in today's Streaming Media Europe Xtra: www.streamingmediaglobal.com/Articles/New...

The Six Big Advertising Trends that Will Shape Live Sport Streaming in 2026 Millions of people are abandoning linear for streaming, with live sport causing the biggest shift of all. As audiences embrace streaming, advertisers follow. Here are the six major trends that will de...

The six big advertising trends that will shape live sport streaming in 2026 - find out what they are in today's Streaming Media Europe Xtra. Read more here: www.streamingmediaglobal.com/Articles/Pos...

The starting gun has been fired on development of a new video codec beyond VVC with gains of up to 50%. Read more in today's Streaming Media Europe Xtra: www.streamingmediaglobal.com/Articles/News/Featured-News/AI-helps-InterDigital-reach-beyond-VVC-in-race-to-develop-next-gen-codec-171972.aspx

Video entertainment resilient to economic distress Price inflation and wage squeeze are not putting a dampener on 'TV' as consumers ratchet up their spend and their time spent on home video entertainment, according to the latest 2025 Video Trends Repo...

Price inflation & wage squeeze are not affecting "TV" as consumers increase time & spend on home video entertainment, according to a recent report. Streaming Media Europe Xtra: www.streamingmediaglobal.com/Articles/News/Featured-News/Video-entertainment-resilient-to-economic-distress-171698.aspx

IBC2025: Creators taking over the industry 'We consider broadcasters as creators,' YouTube told an audience of traditional media at IBC in Amsterdam this week but it is far from clear if broadcasters fully understand the implications. At IBC, ...

"We consider broadcasters as creators" YouTube told an audience of traditional media at IBC this week, but do broadcasters fully understand the implications? Adrian Pennington reports from IBC in Amsterdam in today's Streaming Media Europe Xtra: www.streamingmediaglobal.com/Articles/New...

Streams that Sell: Strategies for shoppable sport streams Shoppable sport streaming is not about turning sport into a shopping channel. It is about extending the fan experience without breaking it. Get it wrong and you cheapen the match. Get it right and you...

Shoppable sport streaming is not about turning sport into a shopping channel, it's about extending the fan experience without breaking it, says Matt Stagg in today's Streaming Media Europe Xtra. Read more: www.streamingmediaglobal.com/Articles/New...

Introducing the 2025 Streaming Media European Innovation Awards Winners The polls have closed, and the results are in! After an energetic voting period, we're excited to reveal the winners of the 2025 Streaming Media European Innovation Awards. Now in its 17th year, this ...

SHOUT OUT to all the fabulous finalists & worthy winners of Streaming Media's European Innovation Awards. 8,000 votes across 13 categories. Thank you to our community for supporting excellence in streaming, and congrats to the winners - full list here: www.streamingmediaglobal.com/Articles/Edi...

Single-Cloud vs. Multi-Cloud for Streaming Workflow Migration Choosing between single-cloud and multi-cloud strategies is critical when migrating streaming workflows because each offers distinct trade-offs in control, scalability, and vendor dependence. LiveX's ...

Choosing between single-cloud & multi-cloud strategies is critical when migrating streaming workflows, each offering distinct trade-offs. Read about choosing (or limiting yourself to) a single cloud provider in today's Streaming Media Europe Xtra: www.streamingmediaglobal.com/Articles/Edi...

Streamers! Are you centre stage? Time to rally your tribe and get them voting in the Streaming Media Europe Innovation Awards. Vote now - voting closes this week! www.streamingmediaglobal.com/Innovation-A...

Warner Bros. Discovery drop linear ballast to float HBO Max Having trailed the move a year ago, Warner Bros Discovery (WBD) chief David Zaslav has followed through on plans to split the company in half. The company is to separate into Streaming & Studios (HBO)...

Warner Bros Discovery David Zaslav has followed through on plans to split the company in half, effectively undoing the $43 billion merger between WarnerMedia and Discovery in 2022. Read @pennington1 in today's Streaming Media Europe Xtra: www.streamingmediaglobal.com/Articles/New...

Optimising Content Delivery for Impact and Efficiency - Europe-friendly timing This webinar provides the roadmaps, the strategies, and most importantly, the real-world applications you can use today to ensure your videos reach your viewers, crisp and clear without failure, while...

Optimising Content Delivery for Impact & Efficiency, FREE webinar 19 June. Discover roadmaps, strategies & real-world applications you can use to ensure that content is delivered efficiently without compromising performance or increasing costs. Seats here: streamingmediaglobal.com/Webinars/220...

Streamers! Are you an awards winner? Voting is open in Streaming Media's Innovation Awards - check out the nominees (it could be you!) and vote today streamingmediaglobal.com/Innovation-Awards

MoQ Trial: SVT and Vindral revolutionise real-time streaming at the World Rally Championship At the forefront of innovation in live broadcasting, Swedish public service broadcaster SVT is taking bold strides toward modernizing its live streaming workflows. As part of this transformation, SVT ...

Live broadcast innovator SVT partnered with Vindral to leverage emerging transport protocol Media Over QUIC (MoQ) & deliver one of Sweden’s most high-profile sporting events, the 2025 World Rally Championship. How did it go? Streaming Media Europe Xtra: www.streamingmediaglobal.com/Articles/Edi...

Optimising Content Delivery for Impact and Efficiency - Europe-friendly timing This webinar provides the roadmaps, the strategies, and most importantly, the real-world applications you can use today to ensure your videos reach your viewers, crisp and clear without failure, while...

Can you imagine a world where your videos reach your audience crisp, clear & without failure? We can. Join us for Optimising Content Delivery for Impact & Efficiency webinar on 19 June. Sponsored by @mainstreaming. Seats are free: lnkd.in/e9KVBFY2