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Posts by Wisconsin School of Business

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Excited to host @reuters.com tech correspondent Deepa Seetharaman @deepa.bsky.social next week as our Fall 2025 Business Journalist in Residence.
business.wisc.edu/news/reuters...

Join us on Monday evening as she moderates a conversation with WSB AI experts. All are welcome. #BJIR

6 months ago 1 0 0 0
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Only 3 hours left to help us #FillTheHill! 🦩

Your gift supports #BusinessBadgers like Ella Pernsteiner (BBA ’27) in hands-on leadership experiences like Leadership at Lambeau. 🏈✨

Make your gift by 5 p.m. today!
👉 https://uwflamingos.com/campaign/wsb
#uwflamingos #WSB125

6 months ago 1 0 0 0
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WSB celebrates Dr. Michael Fiore (MBA ’09), founding director of @uwctri.bsky.social, honored with the @hsph.harvard.edu Alumni Merit Award—Harvard’s highest public health alumni honor. 🫶

🎓 Read: ctri.wisc.edu
📽️ Watch: youtu.be/WzRMBxpHfHo

#ExecutiveMBA #PublicHealth #BusinessBadger

6 months ago 0 0 0 0
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Financial Clarity, Aging Inequity, and the Fresh Food Fix Welcome back to Leading the Way, the newsletter from the Wisconsin School of Business, which spotlights the research, expertise, and impact that shape business and society. This issue highlights facul...

WSB’s latest Leading the Way issue covers AI in marketing, SNAP access, tax transparency, and more. Faculty featured in @forbes.com , @npr.org , @bloomberg.com . Smart, timely, and impactful.

Read + subscribe: www.linkedin.com/pulse/financ...

7 months ago 0 0 1 0
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Badger founders share startup stories—from AI in healthcare to natural pet food. Hear how UW–Madison shaped their journeys.

🗓 Sept. 25 | 🕠 5:30–7 p.m.
📍 Discovery Building
🎟 Free & open to all | Pre-register: https://bit.ly/3I2YgoF

#BadgerFounders #Entrepreneurship

7 months ago 0 0 0 0
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Here's the corporate strategy behind switching from merit increases to flat raises Starbucks is just one corporate example moving from a merit-based system to an across-the-board 2% raise.

Merit raises are out. Flat raises are in.

Starbucks is rethinking how it rewards employees—and WSB’s Barry Gerhart joins @marketplace.org to break down what it means for corporate strategy, equity, and the #FutureOfWork.

🎧 Listen: www.marketplace.org/story/2025/0...

#HRStrategy #Compensation

7 months ago 0 0 0 0
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WSB is celebrating 125 years of Business the Badger Way!

Join us for events in MKE (9/16), CHI (9/17), NYC (10/22), and MSP (11/13).

Hear from Dean Samba & Matt Seitz on AI, innovation & the future of business.

🔗 business.wisc.edu/event/wsbs-125th-anniversary-event-series

#WSB125

8 months ago 0 0 0 0
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New WSB Study Finds Online SNAP Access Improves Diet Quality Nationwide Expanding digital grocery benefits leads to a 7.1% jump in fresh food purchases, but looming cuts could push 22 million families off the program. Madison, WI — As policymakers debate…

A new WSB study finds that expanding online SNAP access leads to healthier diets nationwide, resulting in a 7.1% boost in fresh food purchases. Digital access makes a real difference in dietary quality for low-income households. Read more ⬇️

#WSBResearch #FoodAccess #SNAP

8 months ago 0 0 0 0
WSB at 125: A Legacy in Motion | Anniversary
WSB at 125: A Legacy in Motion | Anniversary YouTube video by Wisconsin School of Business at UW–Madison

WSB celebrates 125 years of innovation, impact & legacy!

“WSB at 125: A Legacy in Motion” honors the people & ideas shaping our past and future. Join us Aug–Dec for events, digital experiences & storytelling.

#WSB125 #LegacyInMotion

youtu.be/dHDkI_o7ZDU

8 months ago 2 0 1 0
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Here & Now for August 15, 2025 - PBS Wisconsin

🏚️💧 After historic flooding in Milwaukee, WSB’s Philip Mulder explains why so few Wisconsinites have flood insurance—and what that means for recovery.

📺 Watch via PBS Wisconsin: pbswisconsin.org/podcast_epis...

#FloodInsurance #WSBResearch #ClimateRisk #WisconsinWeather

8 months ago 0 0 0 0
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WSB’s Anita Mukherjee was on NPR’s The Indicator, breaking down what private equity in your 401(k) could mean.

Her take?

“It’s like putting a Ferrari engine in a minivan.”

Smart, sharp, and a must-listen if you care about retirement planning. 🎧

🔗 www.npr.org/2025/07/30/1...

#401k #PrivateEquity

8 months ago 0 0 0 0

WSB is helping lead UW–Madison’s new Entrepreneurship Hub—a bold, founder-first step toward campus-wide innovation. 💡

“By implementing a founder-focused approach… we can strengthen the state’s economy and improve the world.”
—Jon Eckhardt, WSB Professor
#Entrepreneurship #UWMadison #WisconsinIdea

8 months ago 2 0 0 0
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How AI traffic enforcement makes roads safer Research Impact. AI-powered traffic cameras cut accidents by detecting more violations, recording in real time, and encouraging safer driving via deterrence.

Check out the full write-up from the London School of Economic and Political Science: www.lse.ac.uk/management/r...

8 months ago 0 0 0 0
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🚦 New in Management Science: AI-powered traffic cameras don’t just catch violations—they prevent accidents.

Co-authored by Min-Seok Pang, the study shows how smart enforcement tech nudges better driving even beyond the cameras' reach.

🔗 doi.org/10.1287/mnsc...

#AIinJuly #RoadSafety #PublicPolicy

8 months ago 0 0 1 0
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AI is reengineering #accounting —from automating reports, detecting fraud, & forecasting demand.

In Ep. 2 of #UnSupervised, Ewelina Forker shares how #AI is altering the field—and why accountants need more than just number skills.

🎧 Listen: youtu.be/AuJ8yMw7_Xk?...

#AIinJuly | #AIinAccounting

8 months ago 1 1 0 0
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Customer Portfolio Management: An Interview with Michael D. Johnson, Marketing Department Chair, Wisconsin School of Business To figure out the right level of investment in different segments within the full customer portfolio, says leading marketing academic Michael Johnson, marketers need a systematic framework for managin...

🎧 New episode drop!
WSB marketing expert Michael Johnson joins Kenna's Customer First Thinking podcast to talk #AI, customer satisfaction and #acquisition.

💡 Predictive AI
💬 Relationship segmentation
📈 Customer-first strategy

Listen now: www.customerfirstthinking.ca/interviews/c...

#AIinJuly

8 months ago 2 1 0 0
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Hospitals scoop up physician practices, driving prices up It's the latest evidence of consolidation in health care.

Hospital buyouts of physician practices are reshaping care—and raising costs.

New research co-authored by WSB’s Stuart Craig finds OB-GYN prices rise 15% post-acquisition, as small deals dodge antitrust review.

🔗 @axios.com : www.axios.com/2025/07/21/h...

#HealthPolicy #WSBresearch #Antitrust

8 months ago 1 2 0 0
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AI is transforming #finance — from robo-advisors to real-time fraud detection.

In Ep. 1 of UnSupervised, Prof. Erik Mayer explains how #AI is expanding access to credit—and what finance pros will need in the future.

🎧 Listen: youtu.be/zdFUJzYFLJw?...

#AIinJuly #UnSupervised #AIinFinance

9 months ago 2 1 0 0
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Seeking Corporate Tax Insights? Check Out The Expanded Audit Report This article discusses recent academic research that sheds light on the informativeness and usefulness of the expanded audit report when tax matters are being discussed.

🧾 New research from WSB’s Dan Lynch is featured in @forbes.com

The study explores how detailed tax audit reports can shape investor views and influence company behavior, just as U.S. rules are changing.

📖 Read more: tinyurl.com/forbes-tax-a...

#BusinessResearch #AuditReports

9 months ago 1 0 0 0
WSB’s Stav Atir Explains Why We Claim to Know the Unknowable Stav Atir, assistant professor of management and human resources at the Wisconsin School of Business, explains the phenomenon of “overclaiming,” which occurs when people claim knowledge of concepts, t...

Check out this @uwbusiness.bsky.social profile of IDS affiliate @stavatir.bsky.social's work on why we claim to know the unknowable.

business.wisc.edu/update-magaz...

9 months ago 6 2 0 0
A cheesemaker holds a large wheel of cheese.

A cheesemaker holds a large wheel of cheese.

Portrait of Stav Atir.

Portrait of Stav Atir.

🧀 Think you know Barjolet cheese?

Spoiler: It doesn’t exist. And if you thought it did, you’re not alone.

From fake cheeses to fictional financial terms @uwbusiness.bsky.social's Stav Atir explores why we sometimes claim to know the unknowable: business.wisc.edu/update-magaz...

9 months ago 5 1 0 0
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WSB’s Sachin Tuli & John Surdyk joined experts at a recent @uwmadison.bsky.social event to explore how AI is reshaping global business, climate response & education.

💡 Ethics, innovation & collaboration were front and center.

🔗 Recap: iris.wisc.edu/iris-worksho...

#AIinJuly #RISEAI #AIandSociety

9 months ago 1 0 0 0

#businessresearch

9 months ago 0 0 0 0
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New #WSB research shows #AI can turn discarded fashion contest entries into bestsellers. In a first-of-its-kind collab with Missoni, AI-designed pieces outsold human picks 2:1—while staying true to brand. Innovation meets authenticity—but disclosure still matters.
business.wisc.edu/news/unlocki...

9 months ago 0 0 1 0
Two men in suits shake hands across a long table in a formal, wood-paneled hearing room. The table is covered with papers, nameplates, and cups. Several other individuals are seated or standing nearby, and a large screen in the background displays text.

Two men in suits shake hands across a long table in a formal, wood-paneled hearing room. The table is covered with papers, nameplates, and cups. Several other individuals are seated or standing nearby, and a large screen in the background displays text.

Post image Screenshot of a video conference with four participants—Una Japundza, Adam Presslee, Ewelina Forker, and Alex Vandenberg—each in different indoor settings. Backgrounds include framed pictures, a whiteboard, bookshelves, and a plain wall with a door.

Screenshot of a video conference with four participants—Una Japundza, Adam Presslee, Ewelina Forker, and Alex Vandenberg—each in different indoor settings. Backgrounds include framed pictures, a whiteboard, bookshelves, and a plain wall with a door.

📚 + 💼 = 💥

Breakthroughs happen when academic research meets real-world business.

At WSB, our faculty members partner with industry to turn bold ideas into real impact.

Let’s shape what’s next: business.wisc.edu/facul…
#BusinessResearch #Innovation #WSBInsights

9 months ago 0 0 0 0
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New research from WSB shows COVID-19 vaccines don’t just protect the person who gets the shot—they protect the whole household.

📊 For every 2 kids vaccinated, 1 family member avoids infection.

Real-world data. Real impact.
🔗 business.wisc.edu/news/wiscons...

#PublicHealth #COVID19 #VaccineScience

10 months ago 3 0 1 0
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Prof. Russ Coff has been awarded the 2024 Herbert Simon Award for his influential research in strategic management and human capital. A proud moment for WSB!

Read more: business.wisc.edu/news/profess...

#AcademicLeadership #StrategicManagement #HumanCapital #BusinessResearch #HigherEd

10 months ago 1 0 0 0
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Stay tuned to WSB social media for all the construction updates this year!

10 months ago 0 0 0 0
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Hosting a conference? Grabbing a coffee? ☕

The new Stephens Foundation Atrium and Auditorium offers modern, flexible space for events, and the new High Kicks Café (featuring Starbucks!) will keep you energized.

#BadgerBlueprint

10 months ago 0 0 1 0
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Need a break or a space to meet? 🍵

The Eisendrath Family Lounge and Oswald Family Lounge offer modern, comfortable spots to relax or connect.

10 months ago 0 0 1 0