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Posts by Nicole Ortiz

This is a pretty incredible mission statement for a working journalism company.

1 month ago 1235 89 22 2
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Big Pharma tackles Super Bowl advertising This year’s game was punctuated by more pharma commercials, though some experts wonder if regulations might squash that momentum.

Another year of me incorrectly thinking I'm done covering the Super Bowl, because this year was all about the pharma ads—particularly for GLP-1s. But if it continues in future games all comes down to how TV advertising regulations pan out.

www.healthcare-brew.com/stories/2026...

2 months ago 0 0 0 0
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New year, continued legislation against PBMs A new bipartisan spending bill looks to create greater transparency within the PBM space.

In January alone, the Big 3 insurers who own PBMs—UnitedHealth Group, Cigna, and CVS—were grilled by Congress for vertical integration practices as a bipartisan spending bill calling for greater transparency advanced. Here's my latest: www.healthcare-brew.com/stories/2026...

2 months ago 0 0 0 0
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NYC nurses, hospital leaders continue to clash in ongoing strikes Negotiations stall as execs find union requests to be “unrealistic” and union members see execs as “greedy.”

I wrote about the NYC nurses strike happening now with 15,000 @nynurses.bsky.social from some Montefiore, NewYork-Presbyterian, and Mount Sinai facilities. Negotiations are still ongoing, and only complicated by today's uncertain healthcare landscape. www.healthcare-brew.com/stories/2026...

2 months ago 0 0 0 0
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As pandemic boom fades, some Hudson Valley sellers are left waiting While some who bought in 2020 and 2021 are trying to sell at those prices, many are holding out for stability.

I wrote a story for the @timesunion.com about how real estate has changed in New York's Hudson Valley region since the Covid-19 pandemic—both for buyers, who are proving more cautious, and sellers, who are trying (and sometimes failing) to break even. www.timesunion.com/hudsonvalley...

4 months ago 1 0 0 0
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A look into Eli Lilly’s sustainability efforts and what it suggests about the trend in Big Pharma Leaders in pharma are collaborating on efforts like reprocessing and securing greener supply chains.

I spoke with @elilillyandcompany.bsky.social and Bain Capital about the pharma giant's sustainability efforts and how those help contribute toward making pharmaceuticals—which don't have the best environmental track record—a little greener. www.healthcare-brew.com/stories/2025...

4 months ago 2 1 0 0
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Nonprofit of fired HHS workers advocates for better public health policy, change on a federal level The volunteer-run National Public Health Coalition provides resources, calls to action, and more to bridge the divide between federal workers and the public.

Since mass layoffs left 10,000+ federal health agency staffers unemployed earlier this year, Fired But Fighting (underneath the umbrella of the National Public Health Coalition) has been, well, fighting back. I spoke with exec directors about its mission. www.healthcare-brew.com/stories/2025...

4 months ago 2 0 0 0
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Nonprofit helps make receiving care a little less overwhelming for Hispanic, Latino immigrants Mixteca provides a mobile unit for women’s health care and helps community members get enrolled in NYC Care coverage.

I spoke with community-centric nonprofit Mixteca in Brooklyn about how it's working with Mexican, Latino, and Hispanic immigrants to provide care through a mobile unit and onsite testing. See my story here: www.healthcare-brew.com/stories/2025...

5 months ago 3 0 0 0
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Researchers, trade orgs speak out against Tylenol, autism link Most recently, HHS Secretary Robert F. Kennedy Jr. appeared to walk back some of his prior assertions.

The Trump admin and HHS are pushing Kenvue to update Tylenol's safety label to include info about a potential link to autism if used by pregnant people. But researchers and trade orgs say this lacks scientific evidence and causes "unnecessary anxiety."

www.healthcare-brew.com/stories/2025...

5 months ago 2 0 0 0
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Commonwealth Fund ranks which states are best, worst for health and climate change preparation Regions prone to extreme weather events like heat waves, hurricanes, and severe winter weather scored the worst.

From Healthcare Brew: Dr. @lisapatel.bsky.social of @docsforclimate.bsky.social says health systems must leverage their voice in clean energy policy decisions—"it both affects their operations and it affects the health of their populations."

Read more: www.healthcare-brew.com/stories/2025...

6 months ago 3 3 1 0
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Commonwealth Fund ranks which states are best, worst for health and climate change preparation Regions prone to extreme weather events like heat waves, hurricanes, and severe winter weather scored the worst.

A September study from @commonwealthfund.org ranked states on how prepared they are for extreme weather events and resulting healthcare needs across things like air quality, extreme heat, and flood risk. I wrote about what that might mean for providers.

www.healthcare-brew.com/stories/2025...

6 months ago 1 0 0 0
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UCI Health’s new all-electric hospital reinforces system’s commitment to sustainability The facility focuses on reducing its direct carbon emissions by cutting reliance on fossil fuels.

The University of California, Irvine Health will be opening its new all-electric hospital on Dec. 10, which it says is the first facility in the US that doesn't use natural gas at all. This even includes having electric-only appliances in its kitchen.

www.healthcare-brew.com/stories/2025...

6 months ago 8 2 0 0

As #ClimateWeekNYC wraps, #HealthCare proves #Sustainability is smart for the planet & business. đŸ„đŸ’š

Highlights from our Benchmark Report trends analysis + @nicoleortiz.bsky.social Healthcare Brew story:
✅ $203M saved
✅ 185K MT GHG avoided
✅ 140% ↑ in resilience
✅ 50% cutting plastic

6 months ago 0 1 1 0
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Trend report suggests sustainability is still important to hospital leaders Despite changes in the federal government, some health systems are committing to sustainability initiatives and reaping cost-savings.

Nonprofits Health Care Without Harm and Practice Greenhealth recently released their annual trend report on sustainability initiatives. What the report found was, despite changes on a federal level, hospital leaders are still committed to these initiatives.
www.healthcare-brew.com/stories/2025...

6 months ago 2 1 0 0
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New study analyzes plastic waste in healthcare, suggests potential solutions Researchers estimate plastic waste could increase 35%–40% by 2040 if things remain the same.

It probably doesn't surprise anyone to hear that healthcare has a huge single-use plastic problem. But a recent survey shows just how bad it is—as well as estimations on how much worse it can get. I wrote about study findings below.

www.healthcare-brew.com/stories/2025...

7 months ago 0 0 0 0
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Serena Williams as Ro’s celeb ambassador could mark ‘a big shift’ in pharma advertising Pharma isn’t known for big-name celebrity appearances, but Ro’s approach could change the landscape.

Serena Williams is mostly known for being the GOAT in tennis, but recently, she also became known as a satisfied GLP-1 user. I spoke with Ro about its new partnership and influencer marketing agency Obviously about how Big Pharma's marketing might evolve. www.healthcare-brew.com/stories/2025...

7 months ago 0 0 0 0
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Americares provides grants to help 13 clinics, community health centers combat extreme heat As temperatures climb due to climate change, patients are at an increased risk for heat-related illness or death.

Americares is awarding grants to 13 free clinics and community health centers to help them buy supplies to combat extreme heat. The nonprofit is also awarding an additional eight grants so facilities can get supplies when extreme heat is forecasted.

www.healthcare-brew.com/stories/2025...

7 months ago 0 0 0 0
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This healthcare company takes part in marketing upfronts. Is it working? PatientPoint is using the TV industry’s favorite pitch forum—upfronts week—as a marketing tool.

I went to my first #upfronts this year for healthcare company PatientPoint. Though it didn't have the usual excitement of more traditional presentations, it did have influencer Dr. Mike and a pitch on why Big Pharma might want to advertise on its screens. www.healthcare-brew.com/stories/2025...

9 months ago 0 0 0 0
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Leading PBMs face increasing scrutiny from states Iowa is the latest to impose limits on how PBMs can operate in the state.

ICYMI: I looked at what Iowa's new law against pharmacy benefit managers means for the major players CVS Caremark, United's Optum Rx, and Cigna's Express Scripts.

www.healthcare-brew.com/stories/2025...

9 months ago 0 0 0 0
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Experts outline potential long-term impacts of environmental health research, staffing cuts Funding for research was already slow, but recent layoffs and grant cancellations could make for an even longer process.

I spoke with Mount Sinai's environmental chair and Health Care Without Harm about the potential long-term impacts of research and staffing cuts that have been happening since January.

www.healthcare-brew.com/stories/2025...

11 months ago 0 0 0 0
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Trump signs EO to lower drug prices, industry response is mixed Pharma companies love the news, but analysts express concern over how it may impact payers and hospitals.

President Trump signed an executive order this morning saying he would cut drug prices to compete with the lower costs other countries offer.

So far, the response from the healthcare industry has been mixed. Read more in my story below.

www.healthcare-brew.com/stories/2025...

11 months ago 0 0 0 0
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Optum faces legislative pushback in Hudson Valley region New York representatives are speaking out about the health system’s prior acquisitions and quality of patient care.

Another update on Optum's "corporate takeover" in the Hudson Valley: NY Congressman Pat Ryan organized an inquiry into patient care after receiving complaints from Optum patients, which he's sent to the FTC, DOJ, and HHS for further investigation. www.healthcare-brew.com/stories/2025...

11 months ago 0 0 0 0
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How the ACA has transformed healthcare—and what its future may hold Massive federal budget cuts spell uncertainty for the ACA.

15 years ago, we got the Affordable Care Act. Seems like every year, GOP politicians try to scale it back.

Now, that may just happen.

www.healthcare-brew.com/stories/2025...

1 year ago 7 4 0 0
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Excited to share that I'll be at this year's Association of Health Care Journalists conference (with the ENTIRE Healthcare Brew team!) as one of the New York Health Journalism fellows.

11 months ago 0 0 0 0
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Healthcare Brew | Subscribe Healthcare Brew covers pharmaceutical developments, health startups, the latest tech, and how it impacts hospitals and providers to keep administrators and providers informed.

Healthcare Brew is an honoree for this year's Webby Awards in the Websites and Mobile Sites - Health, Wellness and Lifestyle category. đŸ”„

vote.webbyawards.com/PublicVoting...

So, why don't ya just subscribe already so you can say you knew us when?!?

đŸ‘‰đŸŒ www.healthcare-brew.com/subscribe

1 year ago 0 0 0 0
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Walgreens sells to private equity firm Sycamore Partners After some will they/won’t they speculation, the sale officially went through on March 6.

Walgreens announced it will sell to private equity firm Sycamore Partners last week, ending a will they/won’t they speculation that’s been going on since December.

I spoke to experts about what it means for retail pharma and PE in healthcare overall.

www.healthcare-brew.com/stories/2025...

1 year ago 2 1 0 0
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Later today, I’ll be serving as a part of the Media Jury in the Connect: Smart Health virtual pitch panel, where I’ll be judging health tech startups as they pitch their ventures. Excited to see what these startups bring to the table!

1 year ago 1 0 0 0
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Lawmakers, health experts call on FDA to pull Hims & Hers Super Bowl ad Advocacy group and bipartisan letters urged the FDA to take action and pull the ad from running during Sunday’s game.

Guess I can’t escape writing about #SuperBowlLIX ads even if I’m not reporting on marketing! Lawmakers and health advocates have called on the FDA to remove Hims & Hers’ 60-second spot for potentially “misleading patients.” www.healthcare-brew.com/stories/2025...

1 year ago 3 1 0 0
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Hudson Valley officials, hospital union discuss ‘corporate takeover’ United Healthcare Workers East discussed workplace changes following Optum and Summit Health acquisitions.

I attended a town hall where 1199SEIU workers from Optum and Summit Health discussed the "corporate takeover" of Hudson Valley facilities.

Attendees on the call discussed their own personal experiences and workplace experiences that affect patient care.

www.healthcare-brew.com/stories/2025....

1 year ago 1 0 0 0
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Coffee with a Journalist: Nicole Ortiz, Morning Brew, Inc Nicole Ortiz is a Healthcare Editor at Morning Brew, Inc. Nicole shares insights on her editorial preferences, well-researched pitches that correctly target her current role at Healthcare Brew, and ti...

I was a guest on @onepitchsaas.bsky.social's Coffee With a Journalist podcast where I discussed what sorts of pitches I'm looking for (and not looking for!) at Healthcare Brew.

Find the full convo here: blog.onepitch.co/coffee-with-....

1 year ago 1 0 0 0