Early calls with prospects do more than convert customers.
They reveal how people describe their problems, what resonates in your offering, pricing resistance, usability gaps your team missed.
They spark word of mouth and growth ideas you couldn't predict.
Posts by Mac Martine
Dear customer,
Thanks for your report.
Unfortunately our development team woke up ill this morning.
We don't know they'll return but as soon as they do they'll hop on your issue.
Sincerely yours.
"If the AI job apocalypse is coming, it is coming for software engineers first. [...] But here’s a paradox to chew on: Software engineers are in higher demand than ever before. Businesses today employ 6 percent more of them today than they did a year ago."
- Rogé Karma, The Atlantic
Ai is more effective when viewed as an extension of humans, not a replacement
Most founders post on 3 platforms and abandon 2 within a month.
Not because they run out of ideas. Because they run out of time.
We built DemandBird to fix this: write once, schedule everywhere (Twitter/X, LinkedIn, Threads, Bluesky).
They finally realized building was rarely the moat.
Anthropic is offering new engineers equity that vests over 4 years.
Their CEO just said engineers will be obsolete in 6-12 months.
That’s either the worst compensation package ever designed or Dario doesn’t believe his own predictions.
AI can do many things better than humans. But it can't do many things better than AI+humans. That's why we haven't heard of many people losing their jobs strictly due to AI.
Enable your whole team to build product, with RalphBlaster.
Join the waitlist today.
Onboarding starts soon—we'll add people in the order they signed up.
I just built RalphBlaster™ 😋 and it's absurd
My entire workflow is now:
- create ticket
- click to generate PRD
- approve it
- Ralph does the rest in an isolated worktree
I get pinged when it's done
I don't touch an editor, terminal, or Claude Code
Sign up for the waitlist at ralphblaster.com
If you can sell status... you barely need to sell utility.
They convinced people to pay more… to sit on a plane longer.
Boarding early might be the greatest marketing trick of all time.
Serious question: has anyone studied whether Claude Code performs better when you’re polite versus when you talk trash to it?
Who here doesn't know how to code, and has attempted to build an app?
Were you able to get to the point of launching?
While some are spending months raising millions of dollars they don't need...
Others have spent $200 on Claude Code and launched.
There's money being dropped in the Wildfront+ founder community every day.
Imagine it’s five years from now.
Looking back on this period, what obvious business move do you wish you’d made?
What will the future of apps with AI, look like?
Often this is discussed as agents/MCP's communicating with each other.
Google Disco takes a different approach, dynamically creating apps based on prompts & content in open tabs.
Curious to see where this leads:
youtu.be/9CKeTgcMjzc?...
If that isn't a badass CTA, I dunno what is.
Props, @cloudflare.social
I 😍 the willingness of people to share their tactics in the Wildfront founder community.
One recent example is an SEO expert giving details as to how he’s growing organic traffic on his new SaaS.
If you wanna up your SaaS game come grow with us: substack.com/chat/5899761
Love the focus on getting active users right out of the gate. That’s where the real validation lies – in actual engagement and feedback.
We used to spend two weeks naming products.
Two. Weeks.
Brainstorming. Debating. Settling on something mediocre.
Now? 30 secs. And the names are better. Every single time.
DomainStorm.io has given us better names in 1/2 a minute than we came up with in 14 days.
The excuses are gone.
I used to think freedom meant not working.
Now I think it means doing what you’d choose even if you didn’t have to.
Specialization works… until the world stops playing by the same rules.
The broader your base, the better your odds when everything shifts.
I don’t count my chickens until they hatch.
Even if I really think they’re going to hatch.
Why?
Because the reality is, they don’t all hatch.
And I'd much rather create unexpected upsides than unexpected downsides.
TIL Spotify is running ICE ads.
Needless to say, I just canceled. I hope you will too.
Someone on Thumbtack just now:
“I'll give you $100 off if you cancel the project bc I just paid $91 for this lead.
I just thought i’d be honest with you instead of trying to charge you more. We are an honest company."