1. I would have guessed there'd be an AI overview for this
2. I wouldn't have expected "regular" search results to be this good
5 days ago
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Posts by Will Critchlow
TODAY! bit.ly/3Qbqi5h
@searchpilot.bsky.social founder @willcritchlow.bsky.social talks to our @patrickhathaway.bsky.social (co-founder & CEO of Sitebulb) about what enterprise SEO teams at large ecommerce sites need now, from their tools, workflows, and the businesses behind them.
6 days ago
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Honing and refining an ideal customer profile is scary!
Saying no to prospects who aren't a good fit is even worse.
But both help you grow AND stay true to your values.
1 week ago
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The secrets to product development:
1 week ago
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The bet on trust - a snippet from my conversation with @patrickhathaway.bsky.social :
1 week ago
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GEO is SEO but with more panic...
...in conversation with Katelyn Geary and Patrick Hathaway:
3 weeks ago
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Katelyn Geary talking sense in discussion last week with me and Patrick Hathaway: "AI search is a team effort":
3 weeks ago
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Capitals can affect "named entity recognition" and other elements of natural language processing.
Check out the full story in the thread to see how we get from SHOUTING to an unexpected ranking factor:
3 weeks ago
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I don't like SHOUTING ON THE INTERNET so I was initially sceptical about a series of tests exploring capitals in titles.
In fact, what we learned from our analysis of the data was one of the most interesting test outcomes we've had @searchpilot.bsky.social .
3 weeks ago
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Learn more about:
- Measuring Total Impact
- Strategic Alignment
- Avoiding Short-Lived Trends
- Proving the Business Case
- Counter-Intuitive Discoveries
And learn the German word for "half-life" (halbwertszeit).
3 weeks ago
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I got to turn the tables and quiz him about how *he* thinks about it, and how his thinking has evolved from his work with @searchpilot.bsky.social.
3 weeks ago
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When we first started discussing working together, Norman Nielsen gave me a hard time about measuring the total impact of a testing program where you can't just add all the uplifts together.
3 weeks ago
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4 weeks ago
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First, let's look at some AI content hypotheses:
4 weeks ago
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My colleague Demetria gave a masterclass webinar in both sides of the AI-in-SEO story:
1. When, how, and why to use AI to help improve your website
2. How to measure the impact of website changes on AI discovery (GEO)
Here's a short clip but I'll link to the full thing below.
4 weeks ago
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We welcome @willcritchlow.bsky.social to our upcoming webinar panel on the future of ecommerce SEO.
Will is positioned at the intersection of technology, ecommerce, and SEO testing - and we can't wait to talk to him!
Secure your spot now: sitebulb.com/resources/guid...
#seo
#ecommerce
1 month ago
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I swap audio a lot with @wilreynolds.bsky.social , and we both listen while working out, doing chores etc.
He and I caught up for a conversation about everything search and AI, and ended up going deep into a few surprising areas around job security and more.
1 month ago
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Anyway. Register here for access and to get the recording even if you can't make it live:
www.searchpilot.com/ai-content-i...
1 month ago
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@searchpilot.bsky.social we have real performance data, so this isn't just an opinion. (Gah - I, a human, wrote that, then realised that the "it isn't x, it's y" is such an AI-content smell, but I refuse to be cowed. I'm going to write how I like so I'm leaving it in).
1 month ago
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My colleague Demetria has had a front row seat to see the impacts (positive AND negative) of AI-generated content on SEO performance.
1 month ago
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I agree with @timsoulo.bsky.social : the AIO / GEO loopholes that you see people boasting about exploiting are going to get closed:
1 month ago
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