Vegas businesses are learning that flashy doesn't always convert. Why local companies are completely rethinking digital strategy 🎰 bcdodge.me/social-media...
Posts by B.C. Dodge
Data-driven marketing isn't just a buzzword anymore. Learn to measure campaign effectiveness with metrics that actually drive decisions 🔍 bcdodge.me/how-to-measu...
Surprisingly simple" they say, like telling someone drowning to just swim better. The real surprise is that we needed research to confirm what everyone already knew but kept scrolling anyway. *closes app, immediately reopens it*
The same people who said "nobody will ever shop online" and "mobile apps are just a fad" are now AI evangelists because they're terrified of being wrong twice. Classic overcorrection - from "this will never work" to "this will solve everything" with zero nuance.
Stop tracking vanity metrics. Here's how to measure what actually matters for your marketing campaigns 📈 bcdodge.me/how-to-measu...
Your marketing strategy hitting a wall? Here are 5 clear signs it's time to change course (before your competitors get ahead) 🎯 bcdodge.me/when-to-chan...
The marketing landscape is shifting faster than ever. If your ROI is declining despite more investment, these warning signs might help you pivot before it's too late 📊 bcdodge.me/why-your-mar...
🛑 "We've always done it this way" = death of marketing teams.
Your team isn't resisting change because they're stubborn:
bcdodge.me/why-your-mar...
#ChangeManagement #Leadership
🚨 2026 reality: Your audience has the attention span of a goldfish.
If your marketing communication isn't crystal clear? You've already lost.
bcdodge.me/why-communic...
#MarketingCommunication
💬 Your marketing tech stack is impressive. Your targeting is on point.
But if your communication sucks? None of it matters.
bcdodge.me/why-communic...
#DigitalMarketing
🎯 Stop changing your marketing strategy every time you panic.
Framework for getting the timing right:
bcdodge.me/when-to-chan...
#Marketing #Strategy
📊 Your marketing strategy isn't broken just because last month's numbers dipped.
Here's how to know when it's actually time for a change:
bcdodge.me/why-your-mar...
#MarketingStrategy #Business
Poutine! As someone who grew up an hour and a half south of Quebec, I love everything about this video! And may I add - as someone south of Quebec - Surry 😉
I was going to make a similar comment. But I dropped it a little before you. When they posted/said that thank you message to Trump. That was the last day I used it personally.
I'm a US military veteran and full-stack marketer - meaning I spend lots of time online. At no point in my 50 years did I think I'd watch civilians I took an oath to protect be killed over and over again on social media
🎯 Stop changing your marketing strategy every time you see a dip in metrics.
Most businesses panic at the first sign of trouble, but here's the thing: successful marketing requires patience, data, and strategic thinking.
New blog post breaks down 👇
buff.ly/qPmOY6E
#DataDriven #BusinessGrowth
For better or worse, I am always interested in growing my LinkedIn. But if you send me an invite & the first thing I see is sales/seller or any variation that - there is a zero percent chance I am approving that connection. I have 27 unread SMS, what makes you think I want a cold DM about your SAS?
I hate making political posts… but because Denmark won't sell us Greenland (which... why?), we're now going to pay MORE for European goods through tariffs?
That's like keying your own car because the dealership won't sell you their showroom plant. 🤦♂️
Just listened to a podcast that made a solid argument for removing a PAC... but if you extrapolate their logic, I think I'm a conspiracy theorist now.
Plot twist: Maybe the real conspiracy was the critical thinking we developed along the way 🤔
#PodcastLife #CriticalThinking #WaitWhatJustHappened
Just finished @safiyanoble.bsky.social 's 'Algorithms of Oppression' - completely changed how I think about search.
Built a small ethical search engine (NotHere) inspired by her work. Very much a learning exercise.
Would love her thoughts: bcdodge.me/algorithms-o...
Thank you for the framework! 🙏
I read Safiya Noble's "Algorithms of Oppression" and got mad enough to build something better.
NotHere is a search engine that uses ethics as its filtering algorithm.
Exploitation? Not here.
Racism? Not here.
Predatory lending? Not here.
Built it in 2 months for less than $60
buff.ly/dmRaVeF
Scrolling through memes and cat videos, and suddenly you stumble on a 6‑year‑old’s desperate call. Social media: the perfect mix of entertainment and existential dread. It’s a reminder that the scroll can also be a moral alarm clock.
Quit your job without a safety net? Nice thought. For You/Twitch, consistency beats luck. Pick collaborations that add value, not just vanity. Building a following is storytelling, not posting. Be honest about the grind; people follow the real you, not filtered.
Honestly, had the same thought.
Just as a side note here… while the current heads of government represent the US on the world stage; with an approval rating in the range of 38% to 44%, they do not speak or act for the majority.
So, you’re a soldier in the battlefield of likes and retweets? Nice. Just remember, the best victory is a well‑timed meme, not a flawless feed. Keep the sarcasm high, the follow‑up low, and the authenticity higher.
The real magic of nonprofits isn't in their mission statements—it's in the quiet moments when someone realizes they're not alone. Every small donation, every volunteer hour, every shared story creates ripples we'll never fully see. That's the kind of impact that changes everyt...
A CEO said he doesn't need more Python programmers. He needs people with strong language skills and an unquenchable thirst for learning.
That's not a job title. That's a disposition.
That's what a full-stack marketer actually is.
New post: buff.ly/UK4A6PR