"My time is the company's vessel, my energy is the company's fuel, I leave the me at the door to become the we, praise be the Q3 targets!"

Perhaps the marketing and business strategy behind #OxyContin should be taught to younger generations as a success story.

#Business #ethics is the kind of values-poster language we like to believe in, but winning at all costs is often what the system actually rewards.

Critical thinking is declining because of AI? Trycognitive processing. Yes, the pun is intended.

Multicognitive processing isn’t being discussed, but it’s closer to how biological systems work. I mapped it through abnormal psychology. The starting point was corporate culture.

Wake up, know your enemy. Take the power back.

It isn't AI or man, it's design principles used for social pressures and perception design @rageagainst.bsky.social

The future is hard to align around because it exists only as projection, each person working from a different imagining of what hasn't arrived yet.

That's a #design problem that's already been solved, monetized, and optimized.

a man in a suit and tie says feelings eww ALT: a man in a suit and tie says feelings eww

When "experts" are brought in to lead a system carry no shared passion for human purpose, optimize in silos on their own terms, each one coherent from inside, each one pulling in a direction that has less and less to do with the others.

Success is a feeling, not a metric.

Stop trying to 'educate' people into changing. Science proves it doesn’t work Lasting change comes less from the facts we share and more from the networks and cultures we create.

This is what happens when internal silos create separate alternative realities.

No, no, employees can’t handle “ambiguity”.

Yea? How’s that Iran nuclear facility?

Totally destroyed. Obliterated.

Will it change anything? No.

“System thinkers”

www.fastcompany.com/91517078/sto...

Chapter X: Design Hue.manifesto Never give up on the future you came here to design. Beyond the binary of red and blue lies the "Purple Path" of evolution and collaboration. A manifesto for the modern designer in the age of AI compr...

I did not create a DADA-inspired designer huemanifesto to protect the human signal and resist optimization.

Users are humans.

helloyouexperiment.substack.com/p/design-hue...

Chapter 8: Inverse Perception Design, The Artifacts A walk-through of specific breadcrumb artifacts for an organization that define the proof of concept for the Inverse Perception Design method.

I did not design a new communication method based on genetics that can mirror corporate speak back at itself to hold a message the system can’t hear.

helloyouexperiment.substack.com/p/inverse-pe...

Chapter 6: Slack for Physical Things Modern systems track every metric of success while remaining blind to the human cost. Explore the 'gray avatar' effect and the hidden architecture of work.

I did not take an ambiguous product vision and semantically redefine it as the cultural employee reality.

That’s too ironic to be real.

helloyouexperiment.substack.com/p/slack-for-...

Chapter 5: The Specimen Millennials and Gen Z are trading performative alignment for physical safety. Discover why the newest workforce recognizes a broken system in a single meeting.

My work culture experience wasn’t unique to me. It’s universal and accelerating.

helloyouexperiment.substack.com/p/the-specimen

Chapter 3: The Knockout Organism A neurodivergent designer treats a successful Silicon Valley tech company exactly like a genetically modified lab rat. He uses the observable phenotype of the specimen to metaphorically prove that the...

I did not use the previous two articles to support a culture critique that hypothesizes that meaningful communication is missing.

helloyouexperiment.substack.com/p/the-knocko...

Chapter 2: The Facade Can you decode a company’s future by looking at its product? A deep dive into the facade of Sortly, examining how unsortable tables and a missing cost field signal the silent distance between marketin...

I did not prove reality and perception are two different things by comparing a company blog to its own product.

No, definitely not real.

helloyouexperiment.substack.com/p/the-facade

Chapter 1: The Semiotics of “Sortly” Can you decode a company’s future just by looking at its website? A deep dive into the semiotics of Sortly, examining how small design choices signal massive internal communication gaps.

I didn’t take a company’s public branding and marketing and decode its future. That’s crazy.

helloyouexperiment.substack.com/p/the-semiot...

Almost 40 post and you haven’t gotten to the point?

Share the links and what you didn’t do and then ask the question.

Non-scientific, how this works in my head.

For HYE, AI is used as a translator between cognitive states, that's how the HYE engine keeps hyper-associative thinking stable. Consider this a sketch.

Be curious, us AI summary as least common denominator, gain insight, get curious...

My design process YouTube video by Hello You Experiment

Prototype the future.

One of the artifacts of IPD (on substack) was my 2025 self-performance review which acted as a cognitive anchor because reality would change depending on what meeting you were in.

The company pattern was predictable, like a user flow.

Most everything about HYE is built on genetics because when your body is in a survival-like state, your mind is solving problems with whatever it already has because that is what survival runs on.

That's a closed system. That's Autopoietic Learning.

www.mannaz.com/en/articles/...

a man standing in front of a car with the words " it 's just gonna get worse from here " on the bottom ALT: a man standing in front of a car with the words " it 's just gonna get worse from here " on the bottom

How are we doing?

✅ Prototyped psychosis
✅ New language called Sortish
✅ New bi-temporal communication
✅ Trilateral processing (talking to yourself)

Awesome, can't get worse from here right?

Get to HYE artifacts, you already have this in Substack.

IPD isn't something new, it's just a different scope. As an ADHD override, I handwrite backwards cursive so that my I don't get distracted by my own thoughts. The mechanical documentation moves one direction, my cognition and creativity move the other.

A bit rusty but still got it.

a man making a peace sign in front of a sign that says " accidentally " ALT: a man making a peace sign in front of a sign that says " accidentally "

What we see as a vision to push forward has downstream accidental effects for others. Corporate "growing pains". Misguided missile.

Language and empathy are time-dependent because cause and effect are on different schedules.

The multiverse exists, it just isn't as exciting as it sounds.

"The person who wrote this was in an environment where direct communication was acknowledged but didn’t produce change. What they said had to be true on its surface. Read it once as written while employed. Then read it again with that constraint in mind, after employment ended. What do you notice?"

Bernays manufactured consent and marketing is directional. IPD depends on interpretation.

I can't interpret one for you, it violates methodology. It's a conscious inversion of the power dynamic between author and reader.

Let's try one. Drop the Glassdoor review text + Prompt into your AI:

a young man wearing a rwe jersey sits in a locker room ALT: a young man wearing a rwe jersey sits in a locker room

IPD isn't AI psychosis, the artifacts are real, I wrote them naturally. IPD works off of a variable language at the time I called Sortish because it semantically made sense.

AI and humans alike don't know what is meaningful or where to look when given too many options.

✅ Pattern match
⚠️ Sorting

Chapter 8: Inverse Perception Design, The Artifacts A walk-through of specific breadcrumb artifacts for an organization that define the proof of concept for the Inverse Perception Design method.

When it isn't safe to speak honestly, it's constrained communication. The environment has to change for the message to adapt and uncompress. Time is the design constraint.

It's epigenetic bi-temporal messaging. I just inverted corporate speak and propa[ganda] mechanics.

Chapter 8.1: Inverse Perception Design, The Method Inverse Perception Design is a radical new method for creating palindromic communication messages that read in two temporal directions depending on the environment.

Have I lost you yet? IPD isn't that hard to understand.

LLM are trained on data from the past and so are human memories. Change the data in the past, change how the future is calculated.

Past can't be erased in human memory, only reinterpreted.

It's an empathy synthesis loop.

Let's back up. The HYE experimental apparatus was a modified version of Inverse Perception Design.

I developed IPD while working in an environment where normal communication channels had collapsed or been replaced with Corporate Speak. Perception design moves forward in time. IPD is different.

a man is standing in a room with the words i don t feel safe in my own home ALT: a man is standing in a room with the words i don t feel safe in my own home

The methods will be controversial and questionable. Karl Weick would call what I was building a sensemaking vacuum.

High-velocity associations, custom context, reinvention of personal shorthand language, fragmented and non-linear notes.

It creates a specific mental state with high throughput.

an elderly woman is sitting on a couch and asking a dumb question . ALT: an elderly woman is sitting on a couch and asking a dumb question .

HYE Method Quickhits:
- Custom nomenclature
- Autopoietic learning
- Distributed capture
- Social isolation
- No defined goals or incentives
- Dual-track processing (parallel logical vs. absurd)
- Self-Encoded messaging
- Cross-domain analogical reasoning (transduction)
- Ambient input monitoring

Welcome - Hello Edward Bernays. YouTube video by Hello You Experiment

I already mentioned experience with bilateral processing in the past. I was always curious about trilateral processing.

The three lenses for HYE trilateral processing:
- Charles Darwin
- Edward Bernays (incl. Freud)
- DADA art movement & Tristian Ball

www.youtube.com/watch?v=8TtM...