Apple will never get a better ad than this.

I'm going to go ahead and say that using AI isn't going to make you a clutch shooter.

Flau'jae's reaction

RIP to The Pirate

That's Mike Leach's alma mater! That's where he got his coaching degree. It was called United States Sports Academy until March 1, 2025.

Lived right down the street from USSU a few years ago. Disappointed I'm not still there to witness their rise to athletic glory in person.

UNDERGRADUATE DEGREES B.S. BUSINESS ADMINISTRATION B.S.S. EXERCISE SCIENCE B.S.S. SPORTS COACHING B.S.S. SPORT LEADERSHIP B.S.S. SPORTS MANAGEMENT ^ in To You? have to say laped their S.

Also, some people were asking about what kind of degree you can get there.

Wait United States Sports University didn’t have intercollegiate sports until 2024?

WVU Ruling Sets Stage for Supreme Court Fight Over NCAA Eligibility Limits As the NCAA and President Trump explore changes to athlete eligibility, the major hurdle of exposure to antitrust litigation remains alive and well.

As the NCAA weighs new eligibility rules and President Trump pushes for a 5-year limit, multiple federal courts of appeals have issued rulings on NCAA eligibility antitrust cases.

That could open the door for the U.S. Supreme Court.

I have details + analysis in a new @sportico.bsky.social column:

Kalshi NJ Court Win Puts Prediction Markets on Supreme Court Radar A Kalshi victory against New Jersey in the U.S. Court of Appeals for the Third Circuit could spark Supreme Court review of prediction markets.

If you're into in sports prediction markets, the U.S. Court of Appeals for the Third Circuit's ruling this week for Kalshi is a game-changer.

It raises odds of U.S. Supreme Court taking up whether states can use gambling laws to regulate prediction markets.

My @sportico.bsky.social legal column:

NCAA May Alter Pro Draft Eligibility. Antitrust Suits Will Follow. The NCAA is weighing a rule change to exclude pre-college players who declare for pro league drafts, but that could lead to more antitrust lawsuits.

The NCAA is considering new eligibility rules that would impact pre-college players & pro draft participation.

Expect antitrust litigation should those rules go into effect.

I look at potential legal fallout in my weekly @sportico.bsky.social sports law column: www.sportico.com/law/analysis....

Wall Street Cop Drafts Trump NCAA Order Sure to Face Legal Challenges President Donald Trump signs an executive order that tries to provide the NCAA legal protection from athlete challenges, but it could be challenged.

President Trump’s new executive order on college sports says a lot, but I’m not sure it will do a lot—and if it does, it could be challenged in court.

For @sportico.bsky.social, @soshnick.bsky.social and I analyze the order and detail the role played by U.S. Attorney Jay Clayton:

Rutgers Alum’s Athletics-Spending Suit Faces ‘Standing’ Hurdle Rutgers grad Hector Rodriguez, a New Jersey taxpayer, sues his alma mater over high spending on athletics but Rutgers will be armed with key defenses.

Fascinating case as a Rutgers University alum who is a New Jersey taxpayer sues the school claiming it is wasting public money on athletics.

There are some good sports business points raised, but the case will face hurdles—especially with respect to standing.

My @sportico.bsky.social column:

"Is sports betting and prediction market synonymous, or are they sufficiently distinct that there should be different treatment under the law?" - @mccannsportslaw.bsky.social

That is the (multi) million dollar question right there.

Is it a good sign or a bad sign for a president when a popular sports figure is denouncing your immigration policies on a widely watched March Madness broadcast?

NCAA’s SCORE Act comes with constitutional and moral traps | Opinion If you watched college football last season, you saw a lot of TV ads asking fans to call Congress to support SCORE Act. Expect more in March Madness.

Powerful column by Paul MacDonald, lead counsel for athletes in Johnson v. NCAA. Paul explains why even if Congress passes, and President signs, legislation to reform college sports, it will be immediately challenged in court—so more lawsuits, not less.This is often overlooked in media coverage IMO.

Jury finds Meta and YouTube liable in landmark social media trial that accused the tech giants of harming a woman's mental health https://cnn.it/47TlGqg

NFLPA Selects JC Tretter as New Executive Director Eight months after Lloyd Howell Jr. stepped down in the face of multiple scandals, the NFLPA has a new leader.

Eight months after Lloyd Howell Jr. stepped down in the face of multiple scandals, the NFLPA has a new leader.

Meet the union's new executive director. My story at @sportico.bsky.social: www.sportico.com/leagues/foot...

Welp

One Shining Check - The Value of a March Madness Win YouTube video by Sportico

Every year, the NCAA distributes hundreds of millions to conferences based on their March Madness success.

The specifics are confusing, and widely misunderstood. Two years ago, we made this video to be the definitive explainer on NCAA "units."
www.youtube.com/watch?v=rTKa...

F-1 or Done: The Lawyer Behind College Sports’ NIL Visa Gamble Benjamin Snyder, a North Carolina immigration attorney, has been advising schools on how to share revenue with their international athletes.

Challenges for international students in the revenue share era continue. www.sportico.com/leagues/coll...

How Trump, Congress and the Market Can Reform College Sports There are 5 ways to reform college sports, with the ways most likely to work being letting the market run its course and college athlete employment.

Now that the President has held an NCAA roundtable, what next could happen?

1) Expansive antitrust exemption
2) Narrow antitrust exemption
3) Trump executive order
4) Litigation continues
5) College athlete employment + unionization

I break down the pros and cons for eachon @sportico.bsky.social:

The President was right about one thing, his executive order seeking to turn back time will be the subject of litigation. He seems to have missed the part thouvh where his own Supreme Court appointees, namely Brett Kavanaugh, have hollowed out the NCAAs legal defenses to the "old way of business".

Generative AI Could Spawn NIL Lawsuits Over Deepfakes in Sports Generative AI and deepfakes are becoming more common in sports and entertainment. It's only a matter of time before there is legal fallout.

Generative AI is quickly becoming common.

What does this mean for athletes, actors & others whose likenesses are used without consent?

Could there be O'Bannon v. NCAA like cases?

My @sportico.bsky.social column: we're on the cusp of a new horizon of sports law. www.sportico.com/law/analysis...

Im a firm believer in Man-to-man defense, and even double teaming or trapping defenses. When you're forced to play zone defense due to numbers you don't have eyes on all offensive threats thats when things breakdown. *This is not about sports.*

Brett Kavanaugh would like a word. www.supremecourt.gov/opinions/20p...

Grambling Scores ‘G’ Trademark as UGA, Packers Give Blessing The USPTO approves the "G" trademark for Grambling State after the school, Green Bay Packers and Georgia figured out a way each could use a similar G.

So many people in the sports industry are territorial. Turf battles and big egos often spawn costly litigation.

The Green Bay Packers, Grambling State and UGA take a different path with each using a "G" trademark: They smartly negotiated use agreements.

www.sportico.com/law/analysis....

Trump Council’s Push for Antitrust Exemption Faces Hurdles President Donald Trump’s new commission to explore legal reforms to college sports is expected to advocate for an antitrust exemption.

President Trump's new college sports reform commission will push Congress for an antitrust exemption. History isn't on the side of Congress going along, and even if it does, it wouldn't stop the push for college athlete employment.

@sportico.bsky.social has the details: