Thanks, ChatGPT?

Not sure I'm typically "frustrated"...

Introducing...

Liam Wade and his Hero Conf talk:

Demystifying incrementality for paid media and beyond

Liam will explore the pressing challenge faced by PPC: proving the value of investment amidst privacy changes and the evolving landscape of measurement.

www.ppchero.com/speaker/liam...

Can you help? 🙏

I'm booking speaking gigs for 2025. 5 confirmed so far, but some months are still *empty* 😢

Where else should I speak?

Key topics:
Performance Marketing + Hydrated Potatoes

Last time I asked, I was intro'd to the fine folks at Friends of Search 🫶🇳🇱

TY!

It's always been true. And is becoming increasingly so...

It's not about what you do on Black Friday weekend, but about what you do in the weeks before it!

...

Sure, you will see a performance / sales spike Fri-Mon.

But your marketing weeks before will determine your max revenue!

Testing, testing....

Is this thing on?

I remember first joining Twitter, way back when, and finding a wonderful home there.