Campaign design is constantly evolving. Join Zeta Global’s design experts for this Apr. 29 webinar as they discuss current #digitalmarketing design trends, share their favorite campaigns, and highlight opportunities for marketers to be more impactful >> zetaglobal.zoom.us/webinar/regi...
I like Fandango's playful use of emojis in their subject lines. It's a hint at what the biggest opener is each week, which the preview text reveals. #emailmarketing #digitalmarketing
The Last Word on March 2026: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… www.emailmarketingrules.com/the-last-wor...
Zeta Global’s third annual Digital Marketing Lookbook chronicles the latest design trends and spotlight 20 standout campaigns from among the tens of thousands our Creative Services team reads each year. Check them out >> zetaglobal.com/resource-cen... #digitalmarketing #emailmarketing
Being empathetic is hard. Here’s a dramatization of how you might respond to your boss if they’re not seeing the value in providing a Mother’s Day opt-out option. www.cmswire.com/digital-mark... #emailmarketing #digitalmarketing
This is among my favorite reviews I've ever gotten for "Email Marketing Rules"! Read it for yourself >> www.amazon.com/dp/B0BXLTF4N...
5 Loyalty Fundamentals Retail Brands Should Focus on Right Now
1. Know the difference between frequent and loyal customers
2. Collect meaningful data and use it faster
3. Make loyalty consistent across the experience
See all 5 >> zetaglobal.com/resource-cen... #digitalmarketing
Organizations scaling from mid-market to enterprise often discover their email marketing tools, processes, and team structures need to be rebuilt from the foundation up >> knak.com/blog/what-ma... #emailmarketing #digitalmarketing
Tested this in acquisition emails. Concise copy cut open rates by 15% but tripled conversions. Respecting time filters for buyers. Bloated creative nurtures browsers.
Concise, value-driven messaging consistently outperforms bloated creative because it respects time, sharpens intent, and drives faster decisions. Here are 9 ways to achieve this >> zetaglobal.com/resource-cen... #emailmarketing #digitalmarketing
There's a Spanish expression/meme I love: "no tengo pruebas, pero tampoco dudas".
I use it in English as "I have no data, yet I have no doubt".
Go forth and evangelise this expression with me.
Gmail’s “Manage Subscriptions” functionality aims at decluttering inboxes, but it is hampered by flaws that limit its usefulness for consumers, while arbitrarily punishing some marketers. Here’s how to adapt >> zetaglobal.com/resource-cen... #emailmarketing #digitalmarketing
Great news! I got confirmation from Marcel Becker at Yahoo Mail that the elliptical truncation of subject lines was indeed a bug and has now been fixed. Thanks, Yahoo! #emailmarketing
If you missed Litmus Live, now is your chance to watch all the sessions on-demand on YouTube, including this session on email accessibility mistakes by my colleague Tylor Loposser and former colleague Lauren Castady >> www.youtube.com/watch?v=tl3q... #emailmarketing
If you missed Litmus Live, now is your chance to watch all the sessions on-demand on YouTube, including my session on managing omnichannel subscribers better >> www.youtube.com/watch?v=_iMz... #digitalmarketing #emailmarketing
I’m excited to join ANA members on Mar. 26 for an Ask Me Anything session. I’ll share my views on where email marketing is headed and, well, answer any questions I’m asked. Details >> www.ana.net/committee/me... #emailmarketing #digitalmarketing
The issue of ethics in digital marketing is being supercharged by advancements in data management, machine learning, generative AI, and AI agents. Here’s an exploration to spark internal conversations and get your teams aligned >>
www.cmswire.com/digital-mark... #digitalmarketing #emailmarketing
The Last Word on February 2026: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… www.emailmarketingrules.com/the-last-wor...
Data, AI, and loyalty are converging to create truly individualized restaurant and hospitality guest experiences that drive measurable business impact. zetaglobal.com/resource-cen...
Today is the 3-year anniversary of the 4th edition of “Email Marketing Rules”! If you’ve reviewed it, THANK YOU SO MUCH! If you've read it and haven't reviewed it yet, please consider doing so to help guide new practitioners to solid advice. Thanks, everyone!
www.amazon.com/dp/B0BXLTF4N...
Some brands have a crystal clear voice and positioning.
Early in a new subscriber relationship, many marketers struggle to create relevant emails due to a lack of data. Let’s look at 5 possibilities for profiling new email subscribers and what data opportunities are available in each case. zetaglobal.com/resource-cen... #emailmarketing #digitalmarketing
Reactivation programs don’t just boost engagement metrics, they lower acquisition costs by turning existing, dormant email subscribers into high-intent customers without the expense of finding new ones. zetaglobal.com/resource-cen... #emailmarketing #digitalmarketing
Web-based Yahoo Mail is suddenly cutting off the last three characters of EVERY subject line, regardless of length, and adding an ellipsis. To avoid this, consider adding three spaces at the end of your subject lines, or otherwise extending your subject lines a little. #emailmarketing
Zeta Global’s latest Email Marketing Benchmark report shares:
📈 Performance benchmarks by industry & email type
💬 Commentary from our experts
🗣️ Discussions of latest inbox provider changes
💡 Tips on using benchmarks wisely
Free, no-form download >>
zetaglobal.com/resource-cen...
The Last Word on January 2026: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… www.emailmarketingrules.com/the-last-wor...
X-Factor for AI Commerce Domination May Be Access to Email Inboxes—and Google Seems to Know It >> www.cmswire.com/digital-mark... #emailmarketing #aicommerce
