abstract: While attempts to change Americans’ partisanship via persuasive treatments largely fail, partisanship can and does change over time. In this paper, the authors first confirm, via survey and field experiments, that typical campaign messaging in the United States does not budge partisanship. The authors then present experiments in which participants encounter extraordinary hypothetical scenarios (e.g. one party causes economic collapse) before reporting what their partisanship would be under such circumstances. Twelve percent of partisans imagine switching parties in the pro-out-party hypothetical conditions, compared with 5% in the control hypotheticals in which the status quo persists, for a seven-percentage point (SE 1.5 points) difference. These hypothetical shifts are on par with the largest changes in American macropartisanship ever recorded. While the act of ruminating on hypothetical scenarios is not followed by changes in partisanship measured post-treatment, the evidence suggests that extraordinary world events may be able to shift partisan affiliation.
New paper with Don Green and @ethanvporter.bsky.social in the QJPS. After much deliberation, we went with a title that just states the result. 📝
journal: www.emerald.com/qjps/article...
