Russian River Brewing Co. is hiring an Assistant Brewer in Windsor, with hands-on work across brewing, cellar ops, packaging, sanitation and QC/QA 🍺
www.bevnet.com/jobs/62806-assistant-bre...
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Able Baker Brewing Company is hiring a full-time Warehouse and Packaging Assistant. The role supports packaging, inventory management, forklift operations, keg handling, and brewery production in a fast-paced environment. https://zpr.io/LZyMc3QrLhW7
HRA Foundation will host its 10th Annual Charity Golf Tournament on April 24 in Georgia to support CURE Childhood Cancer’s 50th anniversary. Over the past decade, the event has raised $336,516 for pediatric cancer research and family support.
Hive Mind Mead has launched Tavern Mead, an 8% ABV honey wine fermented from 100% honey. Priced at £15 per 750ml bottle, it is positioned as an accessible, authentic alternative to sugar- or wine-based meads, expanding the company’s traditional portfolio.
The Pickle Juice Company debuts Parfum de Pickle Juice, a $180 fragrance made with vaporized acetic acid and marketed to athletes for recovery. The 50ml bottle will be sold at select boutiques and deli counters.
ONE ROQ released its Q1 2026 Marketplace Performance Report, reporting 140–180% YoY growth, roughly 3–4x ROAS with peaks above 13x, and average order value near $180. The company also signaled expansion of its digital growth infrastructure through Drink Tech.
New products roundup: Fairlife updates Core Power and Ultra-Filtered Milk packaging; Swoon launches magnesium-infused Swoonberry; Lucky Energy introduces SLUSH; plus new offerings from De La Calle, Protein2O and THC-infused Alohi.
Hard Truth Distilling Co. released its first 2026 Barrel Finish Reserve, a French Oak Finished Bourbon. The 23-barrel blend is aged in American oak, finished in toasted French oak casks, and bottled at 106.1 proof.
Tom Brady and David Beckham are shifting from endorsers to owners, investing in wellness brands. IM8 reached $100M in 11 months, while Brady-backed NOBULL Nutrition raised $50M at a $1B valuation, signaling an athlete-led business model.
Oktane earns a Golden Ticket from KeHe’s Trend Finder program, unlocking nationwide retail expansion for the DMV-based performance beverage brand. The award links Oktane to KeHe’s national distribution network.
Coastal Cocktails has signed a multi-year partnership with the Norfolk Tides, bringing its ready-to-drink cocktails to Harbor Park this season. The Virginia Beach brand will be available at the 3rd Base Concourse Bar and other key stadium locations.
Coastal Cocktails has partnered with Craft Collective – Homegrown to secure statewide distribution in Massachusetts, expanding beyond Colonial Beverage’s reach in the South Shore and Cape Cod.
Brown-Forman and Pernod Ricard have confirmed merger talks that could create a $30B spirits company. Analysts say further consolidation may tighten distribution, restrict capital access, and leave independent brands with fewer buyers.
Hello Soju has been named Proud Soju Partner of LAFC and the club’s official spirit-based RTD partner. The California brand will expand stadium availability, activations and retail promotions as MLS builds toward 2026.
Saint James Iced Tea is partnering with Tarte Cosmetics on a limited-edition Passion Fruit and Peach Green Tea and co-branded lip product launching April 6 on Amazon, TikTok Shop and DTC. The brands will also host a Coachella pop-up house.
Sespe Creek Distillery is expanding its Warbringer Mesquite-Smoked Southwest Bourbon into Texas and Colorado through Dallas-based Misa Imports. The mesquite-smoked bourbon is now available in Colorado, with a Texas rollout underway.
Disaronno will mark Godfather Week in the U.S. from April 6–19, with 49 bars and retailers joining more than 680 accounts worldwide to highlight the classic Disaronno-and-whiskey cocktail. The celebration concludes on Disaronno Day, April 19.
Pantalones Organic Tequila, co-founded by Matthew and Camila McConaughey, is expanding into Asia with launches in Thailand, Singapore, Indonesia, the Philippines, Hong Kong and Vietnam. Distribution is led by East West Management & Marketing.
Hydrogen-infused sparkling water brand oHy is expanding to all Meijer stores across the Midwest after a successful pilot. The USDA Organic, zero-sugar line, including new Blackberry and Pineapple flavors, will be sold in 8-packs chainwide.
Ginger’s Revenge seeks a Territory Sales Manager to expand hard ginger beer sales and manage distributor relationships in North & South Carolina. Field-based role. www.bevnet.com/jobs/62804-territory-sal...
Outlaw Distillery will expand into California through a partnership with Western States Beverage, marking its largest market move yet. Statewide retail and on-premise distribution begins in April 2026.
Oregon vintner Chase Renton will release Resilience Pinot Noir ($38) on May 1, with all proceeds supporting the Kevin Love Fund for mental health education. The limited Willamette Valley wine marks Mental Health Awareness Month.
Reviews: Lapo’s debuts a zero-proof Sparkling Negroni Water, while Esprizio introduces a USDA Organic sparkling espresso spritz in three flavors. How do they compare on taste, positioning and shelf appeal?
Beverage brands are targeting the fast-growing gummy supplement market, expanding beyond drinks into chewable formats. From OUAC’s Punch’d Energy deal to launches by Lucky Energy and Magic Mind, a gummy gold rush may be reshaping functional innovation.
Hood River Distillers has acquired the Crater Lake Spirits portfolio from Bendistillery. Production will remain in Bend, Oregon, with Bendistillery continuing to produce and bottle the brands. Terms were not disclosed.
Protein2o is targeting elite athletes with P2X Advanced Hydration, a premium clear whey protein line launching exclusively at Target on April 14. The 20g protein drinks are designed to compete beyond traditional shakes and sports beverages.
House of Smith debuts Blossom Fury Riesling, an $18 dry Washington wine positioned as a sequel to Charles Smith’s Kung Fu Girl. Made with Evergreen Vineyard fruit, the 2024 vintage is rolling out nationwide and internationally.
New Riff Distilling and Rhinegeist Brewing introduce DUET American Whiskey, a 6-year, 111.2-proof blend made with 57% malted barley, aged in oak and sherry casks and finished in a beer foeder. The limited release arrives April 10 in Ohio and Kentucky at $79.99.