Why brands are embracing fantasy: The psychology behind escapist marketing in anxious times Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from reality.

First posted article of the summer for the #APSeminarSummerReadingChallenge :
theconversation.com/why-brands-a...

Pass it on.
#StandWithUkraine

A great way to finish up before Winter Break:the annual #APCapstone Holiday Social. #APSeminar students at Burnaby North Secondary developing community with #APResearch students & getting tips on how surviving the coming Peformance Tasks.Great energy in the room! #holidaycheer #collaborativelearning

Prepping, for sure...

Thanks for the Friday night pun! :)