This week, @tcapper.co.uk talks through the 4 biggest mistakes people make when tracking AI prompts
Ready to get creative with your tracking? Watch the full video on the Moz Blog:
https://mz.cm/4lTW2rf
I would never work another day in my life. Sure, sounds good.
Is GEO just SEO by another name? 🏷️
Not quite. While tactics like content structuring overlap, the goal is shifting from winning a blue link to becoming the authoritative source an LLM cites.
@tcapper.co.uk explains why low traffic doesn't mean low priority for 2026.
https://mz.cm/4qktQ1T
Or rather, they changed one thing, that had both effects. Probably one of which, an unintentional side effect.
Not specifically no, besides the post above in this thread, I did put put a Whiteboard Friday on the topic but it's more general.
Yeah - I am saying it's related, but the drop you are seeing is not from bots. Rather, it's a change in how Google measures "impressions", deliberately or otherwise, below the fold. Of course, lower rankings no longer receiving impressions very much also affects your CTR.
Even then I wouldn't expect them to hit head terms, and I've seen big impression drops for head terms timed with this trend.
My personal theory is that Google changed how they measured/structured SERPs somehow, and breaking 10-page scrapes was a happy side effect. Or perhaps vice versa.
Doesn't add up imo.
There is no way SEO tools, or AI grounding, was hitting head terms that many times a day. There are ~10 SEO tools that do their own scraping at any scale, we do not hit the same head terms tens of thousands of times a day. And AI grounding doesn't hit head terms at all.
Got the same from Lloyds. Grim.
I think most people who've heard of it have considered FIFA corrupt and/or a joke for a long time, tbh. Nothing surprising about this.
Hey - my DMs are open. Away this long weekend but will get back to you next week if you want to leave me something there.
Come say hi!
& at some point will vastly increase prices
This is Moz.com, which I guess I can share.
Good question - I'm not sure. And what about the Siege Media client portfolio specifically? I would guess 1 or 2 sites dominate this.
(I have access to some big sites that don't look like this, although a couple did see a drop just this week. But July is up on June.)
I think it's significant that this is traffic *from* ChatGPT, not to. And a small sample, given the Y axis scale.
Also, the shape of the chart overall is not "downwards inflection".
(I wish it was)
If you were at #MozCon and want to revisit @tcapper.co.uk’s talk (or if you missed it and are curious), the full deck is now available to download. Lots of solid, data-backed SEO insights in there: bit.ly/4mcPDa3
Where have I been missing all these C-suites prioritising SEO at all costs
Your regular reminder that over a lifetime, people born in 1956 will each receive on average £291,000 more from the welfare state than they paid in, compared to £132,000 for people born in 1996 (h/t Resolution Foundation)
Just something to consider next time you hear “I’ve paid in all my life…”
Not really
Why have you done this
🎉
3rd email I've had about this post recently, and my email address isn't even on the page. I should do more of these write ups.
Wait til I tell them about my new idea for GeoTLDs
Same experience for me.
Do I need to welcome you to the "target of a totally random hit piece in SEJ" club?
I'd agree, except the competition is usually worse than the company making an effort with testing etc.
And if there was an era when we'd start to see ideals-led SEO evangelism from the c-level, wasn't it a few years ago?
And if we did, wouldn't they augment it with testing for tactical decisions?
Maybe - but, at least when it comes to SEO, that's 99% (100%?) of large companies. The ones that do something, however they sell it to each other, will do better than the ones that do nothing.
What if demonstrable results (in the eyes of c suite etc) is what gets me buy in to do the untestable stuff?
Unfortunately it is actually LinkedIn isn't it? That vapid cesspit is basically a ranking factor at this point.
Now with 100x the cost to Google, and no monetisation
