*What’s a ‘Climate Action Workforce’? For every member of the Supercool team, we fund tree-planting and certified high-impact carbon avoidance projects 🤗
We also plant trees for every new website launch, and freely share practical info about how you can be greener too: supercooldesign.co.uk/green
Close-up of a verdant grassy verge, dotted with loads of bluebells and a handful of buttercups. It’s shot from a low angle, and the background is a bright blue sky with a few fluffy white clouds.
Belated Climate Action Workforce* update of the mooooonth!
🧡 April 2026
🌳 6,022 trees funded
🌍 559.69t CO2e avoided
More details over here: app.ecologi.com/impact/super...
Here's what those 4 cultural organisations are doing to help lower digital carbon footprints across the cultural sector 👏
supercooldesign.co.uk/articles/web...
(There’s also a link to the full Cultural Website Sustainability Benchmark Report in the article – it's FREE)
The Cultural Website Sustainability Benchmark Report was the result. It's full of insights and practical tips.
Thanks to the 66 organisations who took part – especially @britishmuseum.bsky.social, @ntlmuseumsscot.bsky.social, @contactmcr.bsky.social and Orchestras Live for sharing their stories >
Ever wondered what the carbon footprint of your website is? Or what you can do to reduce it?
As part of our ongoing commitment to sharing knowledge about #DigitalSustainability, last year we measured the carbon footprints of 66 cultural websites over 3 months, tracking nearly 9 million page views.
The on-sale went perfectly, and the website easily handled 8,000 concurrent visitors (and nearly 250,000 in total)!
Want to know how to prepare for your next big on-sale? We share our first-hand experiences and some timeless tips in this article:
supercooldesign.co.uk/articles/pre...
Screengrab of Hackney Empire’s website. A bight yellow background, with the Hackney Empire logo in black, top left. Beneath that, a tilted black rectangle with ‘Robyn’ written in white, bold uppercase. Beneath that ’26 Mar, 8pm’ in black and another black lozenge reading ‘Book now’ in white. To the right, a rectangular black and white image of Robyn; a pale-skinned woman with cropped, bleach blonde hair, standing against a white background with arms aloft and fists clenched. The image is cropped just above the chest and she appears to be nude.
Q: What happens when an international star goes on sale at a 1,600 capacity theatre?
A: There’s a huge rush, and tickets sell out fast!
Earlier this week, Swedish singer-songwriter Robyn, who’s about to embark on a global tour, went on sale with an intimate show at @hackneyempire.bsky.social …
*What’s a ‘Climate Action Workforce’?
For every member of the Supercool team, we fund tree-planting and certified high-impact carbon avoidance projects 🤗
We also plant trees for every new website launch, and freely share practical info about how you can be greener too: supercooldesign.co.uk/green
Extreme close-up of clumps of bright yellow daffodils (about a dozen flowers in total, with the one at the very front, on the left, out of focus). It’s almost a worm’s eye view, so all we see behind the flowers is blue sky.
Climate Action Workforce* update of the mooooonth!
🧡 Mar 2026
🌳 5,946 trees funded
🌍 547.02 tCO2e avoided
More details over here: app.ecologi.com/impact/super...
*What’s a ‘Climate Action Workforce’? For every member of the Supercool team, we fund tree-planting and certified high-impact carbon avoidance projects 🤗
We also plant trees for every new website launch, and freely share practical info about how you can be greener too: supercooldesign.co.uk/green
A carpet of snowdrops and bright green moss, under ivy-covered tree trunks, in front of a light grey sky.
Climate Action Workforce* update of the mooooonth!
🧡 Feb 2026
🌳 5,874 trees funded
🌍 535.02 tCO2e avoided
More details over here: ecologi.com/supercool
Happy belated (bleated?) birthday, you old G.O.A.T. 😉
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Bold black text on a beige background reads: "A joy to read. Fun and super-helpful!" Underneath in smaller text, left aligned says: "Sign up for our monthly newsletter" To the right is the Supercool logo, topped with a bright orange heart graphic. All very chipper!
Hey, Arts Marketers – want a handy round-up of useful/interesting stuff happening in the arts and culture sector?
And to be mildly entertained at the same time? 👍
Sign up for our monthly newsletter for those very things! (BONUS: You’ll also get invites to FREE #SupercoolSessions webinars)
This webinar introduces The Space’s simple evaluation framework and shares insights and learnings from two digital commissions we have applied it to.
A grid of images of different sizes and shapes shows several Supercoolers out-and-about – talking around a table, and giving a talk to a roomful of people. Plus, there’s a handwritten chalkboard which reads, “We love crafting websites and digital strategies that make life easier for you – and your audiences.”
Thanks to our ace clients, awesome Supercoolers – past and present – fellow sector suppliers, and everyone else who’s collaborated with us, trusted, supported, and cheered us on so far. Hope we’ve done you proud.
Here’s to 2026 – and beyond! 👵👴🧡
🫶 Donated to Arts Emergency, who mentor and support under-represented young creatives – helping them explore their interests, and set training and career goals in the arts sector.
Low-angled shot of a grassy field, dotted with pink clovers, seeds heads and tall daisies. In the background lush hedgerows and trees sit against a blue sky with fluffy white clouds.
To commemorate and celebrate Supercool turning 22, we’ve:
🌻 Funded 22m² of wildflowers, wetlands, and wildlife projects across the UK to support biodiversity, and 1 tonne of carbon removal in Ethiopia (via Ecologi, whose image this is!)
In a bright office with white walls and skylights covered in newspaper, three people in ascending height order (Katie, Kris, and James) stand with their backs to the camera. They're looking up at a tall, wide wall. On that wall is huge map of the world.
22 years later 🎉 …
From three people in a leaky garage in Birmingham, Supercool has grown into a Climate Action Workforce of 18 excellent humans.
We’re now dotted all over the UK, but are still crafting excellent websites for some of the UK’s leading arts, cultural, and heritage organisations.
*What’s a ‘Climate Action Workforce’?
For every member of the Supercool team, we fund tree-planting and certified high-impact carbon avoidance projects 🤗
We also plant trees for every new website launch, and freely share practical info about how you can be greener too: supercooldesign.co.uk/green
A rugged coastal rock formation in the foreground and midground, topped with vivid blue sky and some wispy clouds. In the foreground, the rocks are covered in orangey-brown sponge structures, along with patches of bright green algae. The sun is shining brightly from the right, casting bold shadows; accentuating the rocks' crags, crevices, and rounded, sea-worn edges.
Happy new year – and happy Climate Action Workforce* update of the mooooonth!
🧡 Jan 2026
🌳 5,802 trees funded
🌍 523.02t CO2e avoided
More details over here: ecologi.com/supercool
Victorian-era green dress displayed in a glass case within an art gallery featuring framed paintings and portraits on mauve walls.
Gallery room showcasing portraits and information about the Pattle Sisters under the title 'Women of Influence'
Today's #OnlineArtExchange theme is 'sisterhood' for Women of Influence: The Pattle Sisters at Watts Gallery 💞
The exhibitions tells the story of seven sisters who helped shape the 19th-century cultural spirit 👉 www.wattsgallery.org.uk/exhibitions/women-of-inf...
Find out how the new website coped with a massive on-sale, featuring Tilda Swinton, Gary Oldman, and Nicola Walker. (Spoiler: it coped brilliantly.)
And read our 5 top tips for helping your next big online on-sale go smoothly too: supercooldesign.co.uk/articles/lau...
At the end of September, we launched a brand new website for the Royal Court Theatre 🙌
With a fresh look, Spektrix integration, and improved UX, the website aims to make ticket booking easy, while also showcasing the Royal Court’s important work supporting the next generation of writers.
Launching a new website is always exciting. Try adding a big season on-sale, and celebrating a major milestone anniversary. Exhilarating!
(If also a tad scary – but read the article to find out why that 'on-sale fear' isn’t always a bad thing.)
*What’s a ‘Climate Action Workforce’? For every member of the Supercool team, we fund tree-planting and certified high-impact carbon avoidance projects 🤗
We also plant trees for every new website launch, and freely share practical info about how you can be greener too: supercooldesign.co.uk/green
A landscape of frosty fields in the bottom half of the image is topped by a clear, bright blue sky – just one long, thin white cloud coming in from the right. In the background, green hills are catching the sun. In the mid-ground , a light mist sits over frosty fields. The fields are separated by low hedgerows, dotted with bare trees which are casting long shadows from the rising sun to the right. In the foreground, the top of a hedgerow’s leaves are curled and covered with crisp white frost that’s catching the sun.
Climate Action Workforce* update of the mooooonth!
🧡 Dec 2025
🌳 5,730 trees funded
🌍 511.02t CO2e avoided
More details over here: ecologi.com/supercool
What are you left with?
A practical, easy-to-use process for solving all manner of problems, creatively.
(Also a bit of Tom Cruise. And some baked beans.)
Bon appetit!
👇👇👇
supercooldesign.co.uk/articles/eve...
Ever looked into ‘creative problem solving’ – but then been bamboozled by all the different systems and frameworks and courses and jargony names for it?
Well, now Andrew’s done the hard graft for you, by finding, understanding, and then distilling umpteen different problem-solving frameworks 🙌
We’ve been thinking about when cultural websites should embrace creativity – and when they should just stick with the tried-and-tested stuff.
Hmmm 🤔
So, there’s now an article about that very conundrum, over on our website: supercooldesign.co.uk/articles/cre...
#ArtsMarketing #DigitalMarketing