A photo of Sara Fernández Carmona with the quote "Without clarity above the fold, you're going to see higher bounce rates, weaker engagement, and fewer conversions, even if your rankings look strong. Now SEO isn't only about traffic or AI; it's really about clarity, trust, user experience, and making sure that your value is impossible to miss."

Sara Fernández Carmona (@sarafdez.bsky.social) explains that poor above-the-fold clarity drives bounce rates up and conversions down, and that modern SEO is as much about trust and user experience as it is about rankings and traffic.

maj.to/4afEr7D

Sara Fernández Carmona (@sarafdez.bsky.social) explains that strong SEO means nothing if your value proposition isn't immediately clear above the fold because confused visitors leave, and traffic never converts.

maj.to/4afEr7D

Almost a year without a single “guest post opportunity” message in my inbox. That’s when you know you’ve truly moved on from SEO to Product. 😌

My cat of the day!
Credit to @sarafdez.bsky.social

#seocharity #catoftheday

www.seocharity.com/upcoming-con...

Quality Content

Discover how to create content that not only ranks but also builds trust and credibility.

with Araminta Robertson, @annabravington.bsky.social, @sarafdez.bsky.social, Tom Winter, Pieter Serraris, Andreas Voniatis, Joe Hale and @alexmoss.bsky.social

Adobe and Semrush.

Adobe is acquiring Semrush (~$1.9B) 🤯
Combining AI-driven marketing with SEO & GEO expertise to give marketers a full view of brand visibility across search, AI and web!

investors.semrush.com/news/news-de... #SEMR #ADBE

As Alive As You Need Me To Be ❤️

For me, this felt like experiencing an album, not just watching a movie. Hopefully this masterpiece will be the third Oscar for Trent Reznor and Atticus Ross.

#TronAres #NineInchNails

Sara Fernández Carmona (@sarafdez.bsky.social) explains that designing for accessibility improves SEO, expands your market, boosts brand reputation, and enhances search rankings, benefiting both users and businesses.

maj.to/40qbLE9

Siguiente parada de mi tour por Madrid: ¡Casa del Libro Alcalá! 😊

¿Te gustaría echarle un vistazo a mi libro "SXO: Optimización de la experiencia de búsqueda con SEO y UX"? Puedes encontrarlo aquí 👇

anayamultimedia.es/libro/social...

#libroSXO #casadellibro #anayamultimedia

Muchísimas gracias, Gastón!!!! 🦘🦘🦘😃

I stopped by Casa del Libro on Gran Vía (Madrid) and saw so many copies of my book on the shelves! 😍🤯

‘SXO: Optimización de la experiencia de búsqueda con SEO y UX’ is out there!

Not in Madrid? Order it here 👇
anayamultimedia.es/libro/social...

#libroSXO

My book spotted in Mallorca! 🏝️

More precisely, at Casa del Libro in Palma.

Moltes gràcies to @gonzicks.bsky.social for the photo!

Grab it online: anayamultimedia.es/libro/social...

#libroSXO

Always great to see here new faces!

#seocharity

@eikhart.com
Jane Hunt @markwilliamscook.com @sarafdez.bsky.social
Richard Nazarewicz...

buymeacoffee.com/antonshulke/...

Localization SEO That Works: 10 Real-World Lessons from 14 Markets Proven localization SEO tips from Ahrefs to help you grow organic traffic globally with smart, data-led strategies.

‘Localization SEO That Works: 10 Real-World Lessons from 14 Markets’

Loved this article by Mateusz Makosiewicz for @ahrefs.bsky.social!

ahrefs.com/blog/localiz...

What an event!!! 🤩

Curious about AI Mode? So were we — and our meetup yesterday delivered!

Great conversations, panelists, thoughtful contributions from the audience + the perfect combo of rooftop views & networking! 🍻

Thanks Adsmurai for sponsoring us!

#SEOBarcelona

You’re awesome!!!!!!!! And you totally deserve this, can’t wait to see your talk!! 😻👏

I’ve always been an advocate of the Oxford comma and the em dash, but since people now associate them with AI-generated content, I’ve been using them less and less. It’s a shame that good grammar and style are now linked to AI when they should just be the standard.

Figma Sites.

Figma Sites.

Big news from Figma! 🔥
They’re launching Figma Sites — a full site builder with integrated CMS, so you can design and manage dynamic content all in one place. #config25 #Config2025 @figma.com

ChatGPT is giving me real-time flight information! Check out my LinkedIn post to learn more:

www.linkedin.com/posts/intern...

My first Sant Jordi as a book author.

Signing my book.

Signing my book.

Friends of Figma Barcelona community.

My first Sant Jordi as a book author! What a great afternoon—thanks to Friends of Figma Barcelona!!!! 🌹📖 #FoFBarcelona #FriendsofFigma @figma.com

Pierogi.

Pierogi.

Żurek.

Żurek.

I miss Poland!!! The solution? Eating pierogi and żurek at my favorite Polish restaurant in Barcelona—Wawel Restobar! 🇵🇱

Mona de Pasqua.

Family selfie with Mona de Pasqua.

Easter Eggs, Sonny Angel version.

Happy Easter! In Catalonia we had our Mona de Pasqua today—no matter where you’re based, hope everyone had a lovely break! 🐣

Definitely!!!!! 😮‍💨

#catoftheday #dogoftheday #seocharity

There is no option to DM images in BSky, so please use my email: anton . shulke at gmail

Please only pictures of cats and dogs, no people on the pictures:)

@mattgsouthern.bsky.social just read your article on the topic. Tagging you in case it helps adding some extra insights!

So let’s stop jumping to conclusions or reshaping client strategies just because “Google does it.”

Every site has its own context, goals, and reasons for how international targeting is set up. Let’s respect that. 🙂

#hreflang #ccTLDs #Google #internationalSEO

They’ve said this is about streamlining UX, not about changing how Search works. And John Mueller (@johnmu.com) himself confirmed: “nothing with hreflang changes.”

This is a Google-specific decision, based on their infrastructure, not a new best practice.

ccTLDs aren’t dead. Hreflang isn’t dead. Nothing’s changed.

Yes, Google is starting to redirect their ccTLDs to google.com — but that doesn’t mean ccTLDs are suddenly obsolete, or that you should do the same.

Correct. Nothing with hreflang changes.

👀 Google just announced the ultimate ccTLD to gTLD consolidation and they're going to redirect all their Google ccTLDs to google(.)com over the next months. They've clarified this won't affect how search works though! Announcement: blog.google/products/sea...