April leaderboard 📊
🟡The SNP and John Swinney remain the most highly rated of the Scottish parties and leaders
🔵While most Scottish party leaders have seen their ratings improve slightly over the campaign period, Reform UK’s Malcolm Offord has seen a dip in ratings
Reform look on course to be the 2nd or 3rd biggest party at Holyrood come May, but have they hit a ceiling in terms of their Scottish support? Emily Gray reflects on this and other questions in her article for @heraldscotland.bsky.social, below. 👇
New Holyrood voting intention polling out, for those who enjoy that kind of thing. Most interesting bit, IMO, is that 40% might still change their mind (up from 31% at a similar point in 2021).
NEW Holyrood and WM Voting intention and other interesting findings out from @ipsosinscotland.bsky.social. See below for key findings and link to where you can browse tables to your heart's content.
The study involved analysis of nonresponse, literature review, and qualitative work with interviewers, the public, and other stakeholders. As always, a team effort, with @chrisdmartin.bsky.social leading on number crunching, + Tom Huskinson, Alex Walker, Matt Hunt, Rohin Kotecha & Prof Peter Lynn.
Perhaps unsurprisingly, there are no silver bullets, but identifies 4 areas of focus: incremental improvements to survey design & processes; strengthening the fieldforce; more radical changes to design & mode; & efforts to improve the wider survey environment.
Delighted to see our @ipsosinscotland.bsky.social work on survey nonresponse for @scottishgov.bsky.social published today. It explores what underpins challenges persauding people to take part in gov surveys, and suggests practical behavioural solutions (1/3) bit.ly/4oW1F8w
Had a great time yesterday at our 30th anniversary party. But I can’t say I agreed with the public on top Scottish actor of last three decades! Follow @ipsosinscotland.bsky.social for this and other anniversary poll findings.
Susan Mackay introducing our new @ipsosinscotland.bsky.social evaluation centre
Audrey MacDougall from @scottishgov.bsky.social reflecting on the value of deliberative research and growth of quality evaluation in Scotland
Roger Halliday from Research Data Scotland now talking about value of attitudes and behaviour research alongside admin data
Having a lovely time at our @ipsosinscotland.bsky.social 30th anniversary party. Emily Gray opening proceedings with reflections on 30 years of research and where the next 30 years might bring.
Fabulous day at Glenude in the Scottish Borders today with @greenteamedin.bsky.social celebrating 30 years fantastic work connecting young people with nature and each other by planting trees (216 of them) and eating cake! Here’s to the next 30 years.
Ipsos recently worked with Research Data Scotland to explore public opinions on data access for research.
The new report brings together findings from deliberative workshops where members of the public had the chance to learn, discuss & reach conclusions.
Key findings 👇
It was a privilege and a pleasure to attend this last night. What a fantastic organisation! Really inspiring, especially hearing from the youth panel what green team has meant to them. Here’s to the next 30 years!
Final outputs from our @ipsosinscotland.bsky.social evaluation of the child poverty pathfinders in Dundee & Glasgow, for @scottishgov.bsky.social, published today! Two learning papers - on evaluating complex and evolving programmes, and delivering place-based interventions and system change.
It was a privilege (and a challenge) to lead this evaluation of the Scottish Government's Child Poverty pathfinders. The report includes many reflections on both their potential and the challenges of delivering ambitious change for families in poverty. Key findings 🧵 below bit.ly/40jgtEo
1/9 Our recent evaluation of the Scottish Government’s Child Poverty Pathfinder projects has been published. This report shares valuable insight into person-centred approaches to mitigating child poverty – read on for some key take aways #ChildPoverty #Scotland #Evaluation
Highlights importance of work of @greenteamedin.bsky.social to connect young people with nature and develop opportunities for environmental stewardship. #earthday2025 www.gov.scot/publications...
After attending launch of @greenteamedin.bsky.social strategy yesterday, I was struck by finding in our @ipsosinscotland.bsky.social climate survey, out yesterday, that young people were more likely to say they felt ‘powerless’, ‘angry’, ‘afraid’, 'guilty' or 'indifferent' about climate change (1/2)
New report on our @ipsosinscotland.bsky.social climate survey for @scottishgov.bsky.social released on #Earthday2025 yesterday. Explores Scots' climate attitudes, understandings and behaviours, providing important evidence for implementing & monitoring net zero policies bit.ly/4jtcQDG
Soaking up the last of the day's spring sunshine on the way back from an excellent evening hearing @greenteamedin.bsky.social 's youth panel and staff launch their new strategy for connecting young people with nature and each other.
Highlights importance of open, clear communication about exactly why individual DEI policies matter and how they improve workplaces.
New @ipsosintheuk.bsky.social polling on attitudes to promoting DEI in UK workplaces. Key takeaway for me is that when you ask about individual DEI initiatives, more support than oppose, but asking about 'DEI' in general gets a more divided response.
Our NEW #UnderstandingSociety article on Scotland, devolution and public services is out 👉 bit.ly/4kZRr63
Take a look at this thread for the key takeaways:
Just out! Our research for the Carnegie Trust for the Universities of Scotland finds that almost half of Scottish adults (48%) would support the idea of charging university tuition fees based on ability to pay, with funding focused on those who need it the most: www.ipsos.com/en-uk/nearly...
Latest SRA Research Matters magazine is out today. Includes 'Trade offs and transitions: mixed mode surveys', in which I gamely attempt to summarise key messages from a 200 page report on moving modes, conducted by @ipsosintheuk.bsky.social for @scottishgov.bsky.social the-sra.org.uk/SRA/SRA/Publ...
New article for @heraldscotland.bsky.social from @ipsosinscotland.bsky.social's Emily Gray, on rise of Reform in Scotland and what it means for other parties' prospects (esp Labour and Conservatives). www.heraldscotland.com/politics/vie...
Fall in favourability for both SNP and Scottish Labour since late 2022:
⚫️ Both parties have recorded a negative 'Net' favourability rating since March 2023
🟡SNP ‘Net’ favourability: Oct 22 = +1; Feb 25 = -12
🔴Scottish Labour ‘Net' favourability: Oct 22 = +2; Feb 25 = -20
