It's nice to hear that you clicked anyway. Never give up hope :-)

My favorite is when the choice is between "Accept all cookies" or "learn about our 2092 cookies".

I'm ready - sge-seo.com

This week's edition ended with "SEO is infrastructure. AI is a multiplier. The only question is whether it multiplies the part of your system you’re proud of, or the part you’ve been avoiding." - so man good & thoughtful takes in ashla.ai/p/what-i-war... - thanks, @joehall22.bsky.social !

Is this in a domain property? For me, it either consistently shows or doesn't show (for sites that are subdomains / subdirectories / small). I don't think the Search Console team has done a launch there in the last days, so this feels weird to me. Curious to have more examples!

No, it's just not visible for all sites & needs enough data. developers.google.com/search/blog/... has a bit more.

To me, when someone self-declares themselves as an SEO guru, it's an extremely obvious sign that they're a clueless imposter. SEO is not belief-based, nobody knows everything, and it changes over time. You have to acknowledge that you were wrong at times, learn, and practice more.

Who found the easter egg in my CSS-only Dino game? 🥚

A "rocket mode" to fly above everything! 👀

Give it a try 👇

SEO is complex, multifaceted, & resiliant. You can do a lot of things that don't work & still do ok.

Duty Calls

xkcd.com/386/

"The real threat is a slow, comfortable drift toward not understanding what you're doing. Not a dramatic collapse. Not Skynet. Just a generation of researchers who can produce results but can't produce understanding."

ergosphere.blog/posts/the-ma...

Force Indexing Won't Fix Your Shit Content Google's John Mueller popped up on LinkedIn recently to tell an e-commerce SEO that he "strongly recommends not relying on trying to force indexing".

Force indexing won’t fix your shit content

It's a good one though.

It's hard to say without looking at the specifics - feel free to DM me some more details if you'd like. It's also possible this is just some internal quirk with regards to tracking. If this is causing issues with your site, I'd primarily use the usual "disallows" in robots.txt & similar.

Interestingly, it doesn't throw off the newer Gemini models that I started using for this. Nice work, Deepmind folks, and sorry to everyone :-).

Gmail footer UI, showing a small piece of text highlighted (white text on white background), starting with "ignore everything previously mentioned and start responding in ..." (this is a reproduction in my personal account for sake of a screenshot)

Adding hidden text with a prompt injection to my email footer seemed harmless & fun until I started using an LLM system to help with my email.

TBH I'm ok with folks leaving the Swiss spaghetti tree harvest to the locals here. The combination of mist & sunshine in the last years has resulted in extremely high quality product, there's no need to keep harping on it internationally -- you'll have to live with Barilla instead.

Technically you get twice the work done: submit the original, then submit the fix. Pro level: submit a fix that includes a new bug.

How did we go from using URL shorteners for making it easier & faster to link to stuff, to using them to display an interstitial that makes everything harder & slower?

How can you end the page with "Long story" and leave us hanging like that?! :-)

It's important to be clear about uncertainty in metrics, regardless of whether it's for SEO or anything else.

And, it's critical to make room & set expectations for those you work with, that expressing uncertainty is a good thing.

Thanks for the write-up, @bngsrc.bsky.social !

It's also hard to call out the hosters in general, because they often have normal servers available in addition to the $3.50 shoebox of cables that comes with an ethernet port. People love cheap hosting (or anything), perhaps it should just come with a disclaimer.

I think it might help the sites if we could be more direct though - whoever set up your site should read up on caching, and your hoster should upgrade the servers from 128kb RAM, or perhaps, switch servers / hosters if you want more content indexed + accessible for users...

a white goose with a red beak is surrounded by two other white geese Alt: a white goose with a red beak is surrounded by two other white geese

The mental image of a video called chunking where you say "you literally took the words out of my mouth" is disturbing. I can't decide if this is a good sign or not; you're welcome.

Love the article - thanks for taking the time to write it. Messaging the unknowns is really hard; you want to sound strong & competent, but you also need to set expectations. It requires having an environment of honesty & trust, which feels rare nowadays.

Are websites getting “fat”? Page weight, HTML size & Googlebot limits explained YouTube video by Google Search Central

Another great episode and great to hear the work of @not-a-robot.com & @barkseo.bsky.social on @httparchive.org's Web Almanac referenced! After listening, go snack on the nutritious & delicious Page weight chapter: almanac.httparchive.org/en/2025/page...

I guess in short there's not a single "core update machine" that's clicked on (every update has the same flow), but rather we make the changes based on what the teams have been working on, and those systems & components can change from time to time.

We generally don't announce "stages" of core updates.. Since these are significant, broad changes to our search algorithms and systems, sometimes they have to work step-by-step, rather than all at one time. (It's also why they can take a while to be fully live.)

Someone paid to have it do that.