Circudyne (@circudyne.com.web.brid.gy) Bsky - nopzon.com

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Posts by Circudyne

The Atelier The neighborhood workshop where skilled artisans tend your things before they break — making them more yours over time.

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On the Bubble Closing out a season that asked why circularity stalled — and discovered that the environmental case, while critical, is not enough to close the deal. The benefits hiding behind it are the ones that will.

2 weeks ago 0 0 0 0

A New Deal You Can Acquire For Yourself Personal sovereignty in energy, attention, time, and your relationship with things. The Circular Century is a New Deal you can acquire for yourself — the full inheritance of a surplus you were always owed.

3 weeks ago 0 0 0 0

Why Self-Disrupt? The environmental imperative is the reason to begin. This is about why you'll be glad you did it. Have to versus get to. Part I of a two-part conclusion.

1 month ago 0 1 0 0

More Joy, Less Work Abundant energy and intelligence are arriving just as the culture demands simplicity. The brand that sells "enough" will own the biggest business opportunity in history.

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Are You a Punk? When institutions produce the chaos, order becomes the rebellion. The punks of 2026 don't sneer. They say "no thank you" and build something without you.

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Vendor Dependency and the Loveless Long-Term Relationship In a performance economy, the product is a vessel. The software is the spirit. What happens when the spirit departs?

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Reassurance is a Strategic Capacity The performance economy, at its best, creates the conditions for play. At its worst, it creates the conditions for vigilance.

2 months ago 0 0 0 0

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Transformative Ends, Incremental Means? The era of incremental change is rapidly coming to a close

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Maintenance Is a First Principle Why your strategy's relationship with "stuff" determines its limits

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From Managers to Diplomats Managing within a system in decline is a form of denial.

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Empathy Is a Strategic Capacity It enables worldbuilding where time and value are not yet fixed, providing a path to product–market fit before markets, metrics, or demand signals exist.

3 months ago 0 0 0 0

Leadership in the Time of Enshittification Why do rigidly managed systems so often end in decay? A closer look at enshittification, linear logic, and why this moment calls for leadership.

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The Supply Mirage Circularity was built for a moment of expected scarcity. What happens when that pressure never fully arrives — and what must change as a result?

3 months ago 0 0 0 0

A Circudyne Odyssey Closing out a season tracing a constellation of thinkers and ideas behind circular transformation — sharpening how we see perception, storytelling, and imagination, and preparing the ground for a harder question: what circularity must now deliver.

3 months ago 0 0 0 0

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McLuhan, Perception, and the Role of Brands Today Marshall McLuhan argued that experience shapes behavior before understanding. In a moment defined by overload and institutional fatigue, this letter explores what that insight means for brands, and why helping people see has become their responsibility.

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You Don't Need Better Storytellers Stories begin with choices. Without internal coherence, even the best storytelling can’t help us imagine, or choose, the future we need.

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"Something Goes Wrong!" We’ve absorbed decades of stories that teach us to wait for the break: build a world, then watch it fall, because “something goes wrong!” is where the meaning begins. Tales of the Circular Century require a different rhythm. “Perfect Days” reveals the quiet power of a world that holds.

4 months ago 0 0 0 0

Closing the Mythology Gap When the world changes faster than our stories, organizations lose coherence and momentum. This Letter shows how Joseph Campbell, George Lucas, and Coca-Cola demonstrated the deeper work of cultural renewal — and what it means to become fit for purpose in the Circular Century.

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Dunkirk Spirit and Circular Transformation Like the Royal Navy at Dunkirk, today's corporations are unfit for the task. Circular transformation needs 1,000 small boats, not one big ship. What's yours?

4 months ago 0 0 0 0

Toward Imagination Scientific management made imagination possible. Then it made imagination impossible.

5 months ago 0 0 0 0

The Overview Effect: An Objective Moral Context for the Circular Century Astronauts who've seen Earth from space—Cold Warriors and Captain Kirk alike—report the same truth: we live in Eden. That fact will reshape what we accept.

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Sparking Joy: The Secret Ingredient of the Circular Century Marie Kondo taught us how to part with what doesn’t spark joy. Circularity challenges us to build a world where everything does. What if joy isn’t just an outcome—but the compass for transformation itself?

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Beyond Organizational Charts: Why Self-Disruption Requires Vision, Culture, and Values What practitioners miss about Christensen's self-disruption theory—and why it matters for scaling circular innovation

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Modularity Theory: The Compass for Circular Innovation Strategy Bundling and unbundling—business history's endless cycle. Modularity theory explains why circular products fail when they're caught halfway between.

5 months ago 0 0 0 0

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From Milkshakes To Meaning Clay Christensen showed us how to understand consumer preference beyond the A|B test. That key unlocks product-market fit for the Circular Century.

6 months ago 0 0 0 0

"What Would Have To Be True?" You cannot A|B test your way to system change. Why circular transformation requires asking 'What Would Have to Be True?' instead of 'How Might We?'

6 months ago 0 0 0 0

Introduction to Circudyne Wrapping up our first quarterly series exploring circular transformation as systematic competitive advantage. What it takes for brands to think broader, look further, and summon the courage to build a future for everyone to look forward to.

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The Road to a Circular Future Runs Through Brands What would it mean for brands win the Circular Century? To give themselves permission to use their imaginations. To imagine a world where circularity is not a cost center but a differentiator. To give people something to build a dream on.

6 months ago 0 0 0 0

Systemic Beauty: The How of Building Desire Virtue is great. But to be fully embraced, the circular economy of tomorrow will be systematically beautiful: coherent, legible, and cool. The real work for brands is building self-teaching and resonant ways of living that surpass the linear status quo.

7 months ago 0 0 0 0