Index Exchange is pitching its new neutral compute environment, Index Cloud, as a way to drive down costs and improve efficiency in programmatic auctions. It’s also betting that the development could improve healthy competition in the DSP market.
Learn more 👇
Paramount’s upfront dinners are underway, and ADWEEK has a sneak peek at what’s new on the menu.
Though the company has been conducting the more intimate events since dropping out of upfront week in 2023, these are the first dinners following the close of Skydance’s merger with Paramount last year.
Emma Grede is a serial entrepreneur, a podcaster, the founding partner of Kim Kardashian’s Skims, and now, an author. Her new book, Start With Yourself, hit shelves earlier this month and has been causing quite a stir 👀
Read more 👉 https://adweek.it/4ceKg7Q
Beats and Jennie are back with a special-edition onyx-black pair of headphones (that go on sale April 24), promoting the drop with an ad that includes a special treat for fans: an exclusive, unreleased track. https://adweek.it/4cozX0T
EXCLUSIVE | StackAdapt is pitching early access to ads inside ChatGPT, using a “proto-auction” where CPMs can range from about $15 for niche prompts to $60 when multiple advertisers compete, with a reported $50,000 minimum pilot through May.
Beyond using AI assistants like ChatGPT and Gemini for discovery, some brands are starting to use them to plan ad buys.
Brandtech-owned Jellyfish is pitching this shift with its “Share of Model” product.
Entries for ADWEEK Sports Marketing MVPs 2026 are now open.
This award honors the industry’s top changemakers using creativity, innovation, and charisma to build brands and grow leagues.
Enter below 👇
While your day might be a living nightmare, Casper Sleep can provide a night guaranteed to end well.
See all the spots here 👉 https://adweek.it/4tY9ygo
Kareem Rahma's advice to brands looking to do something fun, new, and fresh on social: Do it or don't.
Have you convinced the c-suite to go all in on a series and seen the results pay off?
How much of your best social content has come from being nimble and open to what is happening in the moment?
@zohrankmamdani.bsky.social and Melted Solids—the agency who produced his campaign videos—are very familiar with letting things happen organically.
At ADWEEK’s Social Media Week, Reddit’s global head of insights Rob Gaige said brands like Netflix, Dove, Nike, and Philadelphia Cream Cheese perform best by doing less.
Anthropic Labs has unveiled Claude Design, an AI-powered platform that automates the creation of designs, slides, one-pagers, and other marketing and sales collateral. It’s designed to be easy to use for both experienced designers and nontechnical users.
EXCLUSIVE | Nearly two years after acquiring Family Style in May 2024, Complex is expanding the festival into a global seven-event circuit and a year-round media franchise, including a new YouTube channel with four original series.
Bob Liodice recalls that during his first ANA interview three decades ago, he was seriously asked if he would “lick envelopes and stamps,” a reminder of how mailroom-driven business was in 1995, when few Americans were online.
Bob Liodice will step down as CEO of the Association of National Advertisers at year’s end, ending a 31-year run with the group.
In a statement, he thanked members for building the ANA into a leading voice for marketers.
The Daily Show is drawing younger audiences with its strongest Adults 18–49 ratings in more than eight years and booming social reach with 2.5B views in 2026, up 56% year over year, a strategy the cast and producers discussed at ADWEEK’s Social Media Week.
Announced at ADWEEK’s Social Media Week, Disney and ESPN will run a yearlong lead-up to the 2027 Super Bowl via a new football-focused ESPN Creator Network.
For brands, connecting with diverse audiences in resonant ways requires sustained community building. More than ever, that starts with giving more power to the people in those communities. That’s what experts acknowledged at Social Media Week 2026 said onstage Thursday.
Elias Weiss Friedman launched The Dogist in 2013 as a passion project photographing NYC street dogs, and has since grown it into a photo-and-video brand across platforms like YouTube, capturing about 50,000 dogs and reaching 10M+ followers.
Star power drives this week’s standout campaigns.
Dua Lipa (with a cameo from George Clooney) for Nespresso, Sydney Sweeney returning for American Eagle, Megan Fox in scholarly mood for Dr. Squatch, and Hudson Williams getting into shape for Peloton.
Read more 👉 https://adweek.it/4cUf7FV
Netflix has made several moves lately to improve its ad engagement and reach. For instance, brands buying Netflix inventory through Amazon DSP will be able to apply Amazon Audiences, advertiser segments built from Amazon users’ shopping, browsing, and streaming behavior, to their campaigns.
Zohran Mamdani’s NYC mayoral campaign and win became a case study in political social media.
At Social Media Week, Melted Solids co-founders Anthony DiMieri and Debbie Saslaw and campaign video director Donald Borenstein explained how consistent, watchable storytelling helped the videos break out.
At ADWEEK's Social Media Week, Keurig Dr Pepper‘s Mark Shorey explained how the brand has leaned into an “irreverent” voice since 1885, and shifted its marketing to community-first social channels about a decade ago, fueling fan-driven momentum.
Expedia Group has partnered with adtech platform Magnite to let advertisers target its audiences across publishers and platforms using 200 petabytes of first-party travel data.
“Dr. Squatch’s Foundation for Odor eXcellence,” is a six-part series starring Megan Fox as Professor Fox, head professor at The Dr. Squatch Foundation for Odor Excellence, also known as The F.O.X.
See more spots from the campaign 👉 https://adweek.it/4tPqFRx
In this week's edition of On Background with Mark Stenberg, Caliber, formerly The News Movement, is launching SaySo, a new vertical video app featuring vetted creators that offers users a finite daily digest of news content rather than an endless scroll.
Emma Grede is a serial entrepreneur, a podcaster, the founding partner of Skims, and now, an author.
“I’m a CEO that’s done so well that you know my name,” she said on stage at ADWEEK’s Social Media Week conference in New York on Tuesday.
Crisis communications expert Molly McPherson says the first response to a corporate crisis usually determines the outcome.
Here are three recent disasters she cited at ADWEEK's Social Media Week, how they were managed, and how they could have been handled better.
After eight years building a social-first newsroom on Instagram, News Not Noise founder Jessica Yellin is shifting to longer-form video on platforms.
Speaking at Social Media Week, Yellin said the move responds to audience demand for deeper context and shields viewers from low-quality AI content.
It’s a tough time to be a public media company or nonprofit with sweeping changes and cuts from the U.S. government.
Executives from Planned Parenthood, PBS, and Minneapolis Public News revealed at ADWEEK’s Social Media Week how they’re raising awareness and money despite big cuts in funding.
