The latest core update pattern shifts in visibility from @aleyda.bsky.social: www.aleydasolis.com/en/search-en...

I really like this point, accountability is progress... AI can't say "I f%$ked up", the shareholdings are too treasured 😆

Good work! 💪

It cannot replace the trust! Word.

Epic! How much heartbreak have you had when it comes to items exploding in the kiln?

😆 I thought it might have been to do with the URL variant of www. e.t.c.

Introducing a new spam policy for "back button hijacking"  |  Google Search Central Blog  |  Google for Developers

I am 100% in favour of this.

Introducing a new spam policy for "back button hijacking"

developers.google.com/search/blog/...

Ahh this is a great idea! I hate that, mostly from publishers.

Interesting!... "Google's shopping classifier confirms how commerce pages are identified​. Each page receives a score based on the first 400-450 words and this determines if the page receives rich results and features from Google." @dejanseo.bsky.social

AI Mode is starting to take over bigger entities like '... near me' searches. It makes sense for untraditional near me searches where the map-pack felt a bit vague.

What is of course daft is that AI mode won't ever rank entities consistently. So each search is like roulette until you drill down

State of AI 2026 Take the State of AI survey

The “State of AI 2026” survey just opened! This is run by the same folks who do the other "State of…" surveys, like JS, CSS, and React.

The goal is to understand how web developers are using AI. So, whether you use AI or not, please take a few minutes to fill it out!

😍🙌

Naa naa naa boo boo, my blockade is better than your blockade 🍼 👶

1,000%!!... for most marketing websites it is just a trap of technical debt and expense!

India owes it to their, quite literally, dying citizens. www.bbc.co.uk/news/article...

🫪 🇮🇳

Huh 🤭

Whilst I still massively (!) believe and see the success of processes in SEO, for huge returns, I do see so many SMEs being left hopelessly struggling, and locked out of a proper SEO agenda, riddled with costs that are getting harder to justify at a certain level of spend.

I feel like many assume AI will now just operate the complexities, but the AI complexities themselves mount and mount.

And AI search? Well - to business owners right now, it seems like a neat box of unknowns, with little of the same excitement that search had in the 2000s.

In 2009... I came into SEO where there was limitless potential in search, and it excited every business owner I spoke to. It was rad, and such a buzz. Fast forward to 2026, and SEO complicates the heck out of those same business profiles ... 🧵

Here's the simulation in Gemini :)

5 Data-Backed Features Of Websites Winning Google in 2026 The Surprisingly Consistent Characteristics of Websites Winning New Google

New: I analyzed 400+ winning/losing sites in Google search results

SEO is far from dead, but it's shifted to sites with very clear profiles

And if you're going to invest in SEO in 2026 and beyond, you'll want to pay attention

signal.zyppy.com/p/winning-go...

😓

This is triggering, where was the warning to look away 😂

At the moment we have this AI Mode soup, and I'm sure as time goes on this will pick up more schemas and feature snippets, but ultimately the user still needs to identify the credible information, and those brands of authors need respecting as the providers of that trust.

This woul allow the web to continue indexing pages algorithmically, but utilising the decent aspect of AI in summarising information, yet maintaining that flow where you dip-in and dip-out of pages based on your own preference, and trust.

My dream AI Mode would be where you'd search, a list of blue links remained, but each rank would preview the contents, via an AI page summary... 🧵

Like honestly, the in-Google E-E-A-T is sliding 🫠. But when you're competing in the AI space with the likes ChatGPT, I guess this is the expectation. But for how long?