It's Not Just a Trend, It's a Phenomenon Uses of the "not just a __ it's a __." sentence structure roughly doubled in large U.S. company documents in both 2024 and 2025. The chart grows from ~30-50 between 2015 and 2023, then exploding to 200 in 2025.
Anytime I see "it's not just a, ..." pattern in writing from a person I know, I immediately lower my opinion of them.
When it's "it's not just x, not even y, ...", I assume they are a 100% idiot.
(Or worse, spamming me and treating me like an idiot by direct copy/pasting unfiltered LLM output)