The current presale system fails most artists and fans | IQ Magazine Rob Sealy, chief strategy officer for Openstage, discusses how artists can take control of their presales and reward their most loyal followers

Artists and fans come last again.

www.iq-mag.net/2024/12/the-...

Know your fans

We were delighted to help @honeymoon with the pre-sale for her UK & Ireland stadium shows for 2025. Using Openstage she was able to remove hundreds of thousands of bots and to verify genuine fans over scalpers. Ensuring that her die-hard fans got early access to tickets.

Value your fans

God I really miss music magazines. ☹️

Looking forward to this today. Do come say hi.

Rather surprised to be asked by a manager today “what’s the basic data I should have on my artists fans?”

Fan data 101 …. How about …

Name
Contact Details
Location

From there you can ask what you want.

#valueyourfans

From the fuzzy sunshine of Santa Monica beach to the snow blizzards of Stockholm in 72 hours 😎🥶

Build a business based on fans not followers

Also avoid Beer 🍺 Deer 🦌 Meer 😼 and Queer 🌈

Off to Stockholm tonight . Speaking to MMF Sweden members tomorrow. Come say hi 🇸🇪 #valueyourfans