(Squirtle)

All time voice imo

The ultimate litmus test of actual baseball enjoyer vs what sponsors think they want

Over the next six months, I’ll shape and scale GRV’s U.S. sports operation — initially focusing on building our editorial footprint and growing loyal audiences.

The opportunity is unique: a chance to reimagine local and national sports coverage with a digital-native approach and ambitious goals.

Buying mulch for $2 per bag at Lowe’s for their annual sale, but still being Fed Up that is used to be 2 cubic yards per bag and now it’s 1.5.

“That’s how they get ya!”

Dammit Chris. You deserved better, but nobody can take away the GOAT gaming media run that you (all) just had. Lift that chin up.

This sucks, Pete. Rooting for you!

Wowow. Hate seeing this — they were running a great shop. Heart goes out to the team. 💚

Your Media Business Will Not Be Saved Video will not save your media business. Nor will bots, newsletters, or Slack integration.

It’s fantastic. And gutting.

Reminds me very much of that Topolsky piece from however long ago (scale replaces value): medium.com/@joshuatopol...

This piece punched me in the face three times, and I still want to thank you for it.

Yes, they will be different for everyone with lots of factors (time on site, placement, geo factors, audience 'quality', etc), but the math works the same:

($70,000 x 1000) / $4.23 = 16.5M page views.

I don’t know email RPM as well as you and I know you know your shit. Defer to you there.

I also know for a fact that middling quality curation sites sit around $20 RPM while higher value / original work sites with long time-on-site is much much higher into the $50s.

Know your value, know your worth, and let this math empower you to make a ton of money — self-employed or otherwise.

Go get ‘em. 💚

This is all to say: knowing your bottom line impact (eyeballs on ads) is essential to defending your role, your salary, and your job security.

If your employer is exploiting that value beyond a reasonable margin, or using you to extract value to build other businesses, you should know that. (5/*)

At $60 RPM, you need 1.16M PVs to earn $70K. And so on.

But you can use this math to understand you employer, too!

Say you work for a network claiming 3 billion annual pageviews. All other sponsors aside, you can do this same napkin math ($20-$60RPM):

(3B/1000)*$20=$60M
(3B/1000)*$60=$180M (4/*

Let’s say you’re trying to earn a living wage as a sports creator on a website. $70K, minus all other overhead, hosting costs, etc.

To earn $70K in revenue at $20 RPM, the math is this:

(70,000 x 1000)/20=3,500,000.

Meaning you need 3.5M PVs to earn $70K.

The math is better at $60 RPM.. (3/*)

Every time you get a PV, you created some small amount of revenue.

That amount of revenue is dependent on “RPM”, or revenue per mille.

Most RPM for original sports media sites sits around $20-$60.

Meaning: if you get 1000 views, you ‘earned’ $20-$60.

Here’s where it gets fun/not fun (2/*)

Sports media folks: I wish more of us understood the math of programmatic advertising.

It might energize or inspire you — or it might enrage you to know what your employers are making on your work.

Here’s how it works: every time someone clicks your link, you clock a pageview, a view, etc. (1/*)

my favorite moments from the three who were laid off from secret base today:

Kofie, this sucks but I know you will land on your feet. You are such a talent and everybody knows it.

I’m sorry Steven, this sucks.

I’ve watched this exact play 100x and I still don’t understand why he turns back inside — he did it twice this game!

What actually drives interest:

1. Interesting/credible voices posting fast news and analysis

2. Video

3. The ability to see funny or incisive commentary in real time, with the best content being amplified

This is fantastic @lukeknox.bsky.social

Devonta Smith

Red Ferrari with gold wheels

Super Bowl entrance fits as cars, a thread:

DeVonta Smith

This is some of your best work IMO

Marc! I am beginning my Crow Journey and would love any pointers. I’m trying whole peanuts, boiled eggs, and dog kibble.

It’s Officially Patrick Mahomes Season in Kansas City By trading quarterback Alex Smith to Washington, the Chiefs are putting their future in the hands of the 22-year-old Texas Tech product. Is Mahomes up to the task? Just look at the highlight tape.

Seven years ago this week I wrote an article about how I thought the Chiefs’ decision to make Patrick Mahomes their starting QB was a good decision. He is apparently still their starting QB so the piece may still be of some interest: www.theringer.com/2018/01/31/n...

NFL Reddit is currently losing its mind because the refs didn’t call Kelce for taunting. I mean, are y’all ok?