💡 Pet PR Campaigns: Examples of Successful Campaigns
Planned to write a post sharing around 10 of my favourite pet PR campaigns for National Pet Month.
Ended up writing about 28 campaigns and posting it on the second last day of the month.
Bon Appétit.
www.digitalprtips.com/blog/pet-pr-...
💡 Why you need to be building the personal brand of your PR experts
In my latest post on Digital PR Tips, I've put together a guide on how PRs can pass a Journalist's vetting process for any experts they may want to quote in their stories.
Give it a read here: www.digitalprtips.com/blog/why-you...
The draw will be made next Friday.
Sign up for the newsletter here:
www.digitalprtips.com/digital-pr-o...
Subscribe to The Digital PR Observer Newsletter.
In next week's issue which goes out on Wednesday, all you'll have to do is click a button to enter and then I'll select a name from a random draw selector.
Any likes and shares of this post will count as extra entries too!
🚨 I have a ticket to both days of brightonSEO that I'm giving away for free in next week's issue of The Digital PR Observer Newsletter 🚨
The ticket covers both days on April 10th and 11th.
💡 If you want a chance of winning the ticket here's how:
Links from Reach PLC sites may be harder to get now: Here’s why you shouldn’t panic
www.digitalprtips.com/blog/links-f...
Read more about the full analysis of the research into the most in demand experts from Journalists here:
www.digitalprtips.com/blog/the-bes...
These are the most common words used in Expert Commentary stories by Journalists:
💫 How to
💫 Reveals
💫 According to
💫 Shares
💫 Ways to
💫 Claims
💫 Revealed
💫 Explains
💫 Tips to
💫 Warns
That's based on my analysis of ≈38,000 news headlines covering 2,900 publications
Thanks Sarah!
Thanks Hannah!
The Best Experts for Earning PR Coverage
1️⃣ Doctor
2️⃣ Chef
3️⃣ Therapist
4️⃣ Psychologist
5️⃣ Nutritionist
6️⃣ Dermatologist
7️⃣ Personal Trainer
8️⃣ Interior Designer
9️⃣ Estate Agent
🔟 Flight Attendant
Read more about the research I did at www.digitalprtips.com/blog/the-bes...
Getting a lot of OOO's from Journos currently?
Check which Journos are currently publishing stories that day and pitch your story to them.
Chances are pretty good that you won't get hit with more OOO's from these writers.
👉 "map" AND "[INSERT TOPIC]" AND "reveals"
👉 "infographic" AND "reveals"
👉 site:[INSERT DOMAIN] "map' AND "reveals"
google I’mage search of "most popular" AND "map"
💡 Digital PR Inspo tip
Google Images can be great for researching data vis ideas.
Here's some examples of searches you can make to find creative content inspo:
👉 “every country’s favourite”
👉 “most popular" AND “map”
👉 "map" AND "every"
(more below 👇)
The #Newsjacking tips I shared in @searchengineland.bsky.social earned a shout-out in two great newsletters today 🎉
Read: searchengineland.com/reactive-pr-...
Subscribe: @ilikeyoumatt.bsky.social: www.digitalprtips.com/digital-pr-o...
@toninavarro.bsky.social: www.linkedin.com/pulse/search...
go.bsky.app/69oe5F9
I loved chatting to @ilikeyoumatt.bsky.social about my favourite PR campaigns from 2024. Thrilled to be included especially among such talented company.
💡 Digital PRs Share Their Favourite Campaigns From 2024
I spoke to 16 Digital PRs for my latest post, who shared some insights on their favourite campaign that they've worked on in 2024
A massive thank you to everyone that shared their work for the post
www.digitalprtips.com/blog/digital...
24 Blogs From 2024 That Digital PRs Should Read 💡
Links to all of the amazing blogs from this year are in the post below
www.digitalprtips.com/blog/24-blog...
I have a lot of time for @ilikeyoumatt.bsky.social so when he asked for thoughts on how Digital PR strategy has changed in 2024 I jumped at the chance to work with Matt.
Read his fantastic piece with insights from 12 PR legends, myself included, and see what you want to take into 2025 with you.
💡 My Favourite Christmas PR Campaigns
Ho ho ho and all that 🎄
If you're feeling festive, and/or bored at work, I've rounded up a collection of my favourite Christmas PR campaigns from over the years.
Give it a read. Merry Christmas! 🎅
www.digitalprtips.com/blog/digital...
I recently shared some of my insights with @ilikeyoumatt.bsky.social for his round-up of how digital PR strategy has changed in 2024. Take a look:
www.digitalprtips.com/blog/how-dig...
Thanks Stacey, glad you enjoyed it!
💡 How Digital PRs Have Changed Their Strategy in 2024
I spoke to 12 people working in Digital PR to reveal how they've changed their approach to Digital PR this year.
Deffo give it a read as there's some really great insights that everyone shared with me.
www.digitalprtips.com/blog/how-dig...
“Sorry but we have a no linking policy”
The buzz of getting a great link is always a little sweeter when it’s for your own site 🙌
thetab.com/2024/12/11/t...
💡 If you're looking for 2025 Trends Reports, this Google Drive folder of nearly 200 Trends Reports for 2025 likely has what you're looking for.
So much great content in the folder that Digital PRs can use for content inspiration.
drive.google.com/drive/u/0/fo...
Just giving this a bump for anyone else that wants to provide any insights into how their Digital PR strategy has changed in 2024.
Quotes will be used in a blog on the Digital PR Tips website.
Deadline is tomorrow.
All the info in the post below.
Thanks!