Many CEO contacts have outsized bonus structures if they can hit big goals and seeing the large profitability jump I would not be surprised if this was it given how unprofitable SCA was for many years prior.

Fresh Cup Newsletters - Fresh Cup Magazine Sign up for Fresh Cup's weekly newsletter

Want the full scoop on these stories and more?

Subscribe to our weekly Coffee News Club newsletter, written by @thepourover.coffee.

freshcup.com/newsletter/

La Colombe Fires West Loop Baristas as Unionized Workers Cry Foul Employees accuse the coffee company of union busting after workers ratified a contract in October

Labor news: Tension in Chicago as La Colombe fired 5 workers shortly after union contract ratification. The company cited policy violations, while workers allege retaliation.

chicago.eater.com/2024/12/9/24...

Scientists figured out the optimal cup of coffee You don't always need the dark roast.

Age-old debate settled? Scientists finally investigated whether light or dark roasts have more caffeine.

The answer: It's complicated. Dark roasts have less caffeine under identical brewing conditions, but higher caffeine at identical extraction yields.

www.popsci.com/science/best...

New study reveals genetic mechanisms behind wilt disease - Global Coffee Report Researchers are one step closer to understanding the genetic mechanisms behind wilt disease and how it affects Arabic and Robusta varieties.

Scientists are using DNA analysis to crack the code of coffee wilt disease - a pathogen that's periodically decimated African coffee production since the 1920s.

Finding: The fungus "borrowed" DNA from other pathogens to infect new coffee varieties.

www.gcrmag.com/new-study-re...

Coffee Rises to Record After Trader Cuts Brazil Crop Outlook Coffee hit a record high in New York, on mounting worries over a global supply crunch that have made it one of this year’s hottest commodities.

Volcafe's dramatic cut to Brazil's 2025-26 forecast - now expecting 11M fewer bags of arabica than previously estimated.

We're heading into a FIFTH year of global coffee deficits. Experts project demand will outstrip supply by 8.5M bags in 2025-26.

www.bnnbloomberg.ca/investing/co...

🚨 Coffee futures just hit their highest price EVER, surging past $3.48/lb after an 80% rise this year.

Which roast level has more caffeine? Plus, coffee prices break records, and researchers use DNA to investigate how coffee diseases spread.

This week's coffee news:

(tryin something new)

The Coffee Shop Handbook is landed and will start going out in New Coffee Shop Welcome Boxes starting next week 🙌

My boss in 2015 floated offering this.

A bit gut-wrenching to see how many coffee roasters have no idea how a Trump tariff on origin countries will seriously disrupt their businesses.

Even worse the delusional belief that tariffs would somehow benefit them and their customers.

I like tabs! I can put an article brief into one tab, research in a second, draft in a third. Pretty handy.

Whoa I am honored. Thank you!

We grew the Fresh Cup newsletter subscriber base 34% since January 1st of this year 🚀