Read the full investigation, which also reveals details of the unit’s “give and take” relationship with the Israeli media, at the link below.
www.972mag.com/inside-israe...

As one soldier involved told Ha_Makom: “The channels targeted foreign audiences and presented themselves as objective and unaffiliated with Israel. But everything was created within our unit and clearly promoted the Israeli narrative.”

In reality, there was no non-profit: The channels were launched and operated by the IDF Spokesperson’s Unit, whose campaigns division spent the first 14 months of Israel’s onslaught on Gaza producing and disseminating dozens of pro-Israel videos without disclosing their origin.

The videos pushed a range of narratives closely aligned with official Israeli messaging, including claims that “Arabs are the true colonizers” and rebuttals of war crimes and genocide allegations against Israel that were being advanced at international courts.

The channels didn’t attract many subscribers. But individual videos featuring prominent Israeli and pro-Israel influencers — including Noa Tishby and Sarai Givaty — reached millions of viewers on WhatsApp, YouTube, and Instagram.

On Oct. 29, 2023, a group titled “Fact Check–Daily Content” appeared on WhatsApp. Similar accounts appeared on YouTube and Instagram two weeks later — all presenting themselves as being run by “a non-profit working to provide students with information…regarding the ongoing war.”

NEW: Between October 2023 and December 2024, the Israeli army ran a covert psy-op aimed at shaping public opinion in Israel and abroad, originating from the “campaigns” division of the IDF Spokesperson’s Unit, Ha_Makom recently revealed. 🧵

Israel's Iran paradox Meron Rapoport argues that so long as the occupation persists, eliminating one enemy only creates the need for another.

"It’s very paradoxical. I think that Netanyahu himself risks losing his main asset in the Israeli public discourse: the fear of Iran, the Iranian threat, the existential threat of Iran. If it does not exist, Israel will have to look for a new enemy."

Listen now.

www.972mag.com/israel-iran-...

The ordeal of traveling abroad as a West Bank Palestinian When Israel closed Allenby Bridge without warning, my journey to Istanbul turned into 36 hours of missed flights, uncertainty, and endless waiting.

The humiliating ordeal of traveling abroad as a West Bank Palestinian

When Israel closed Allenby Bridge without warning, my journey to Istanbul turned into 36 hours of missed flights, uncertainty, and endless waiting.

www.972mag.com/allenby-brid...

On TikTok, Palestinians in Israel are a scroll away from organized crime Videos of luxury cars, cash, masked motorcyclists, and veiled threats have drawn over 100 million views, amplifying criminal power far beyond the street.

Black clothing, concealed identities, weapons, motorcycles, luxury cars, and cash: This is the visual identity of a new intimidation campaign, as criminal organizations tighten their grip on Palestinian communities and continue to escalate their attacks.

www.972mag.com/tiktok-pales...

In the West Bank, 'protective presence is not protecting anyone anymore' For decades, Israeli and international activists have put their bodies on the line to prevent the expulsion of Palestinian communities. But if they no longer deter violent settlers and soldiers, can t...

“Our job is supposed to be done by UN-sanctioned peacekeepers who have the mandate, resources, funding, and support,” X lamented. “Instead, a lot of the time it’s a bunch of 18-year-old refuseniks running around with their phone cameras.”

www.972mag.com/protective-p...

I represent a Palestinian woman in Israeli prison. Now I can’t reach her Israel locked down its prisons at the start of the Iran war, barring almost all lawyer visits and leaving my client without a voice beyond her cell.

Across Israeli prisons, the number of Palestinian detainees classified as “security prisoners” has surged from roughly 3,500 before October 7 to around 10,000 today — about half of whom are held without charge, as “unlawful combatants” or in administrative detention.

www.972mag.com/palestinian-...

Israeli leaders are condemning settler attacks. It’s a smokescreen The recent wave of denunciations from ministers, army chiefs, and right-wing pundits aims to obscure the fact that settler violence is state policy.

Israeli leaders are condemning settler attacks. It’s a smokescreen

The recent wave of denunciations from government ministers, army chiefs, and right-wing pundits aims to obscure the fact that settler violence is state policy

www.972mag.com/israeli-sett...

Israeli police are violently suppressing our growing anti-war protests - +972 Magazine As dissent over the Iran war spreads to the political center, demonstrators face crackdowns while opposition lawmakers are still nowhere to be seen.

Israeli police are violently suppressing our growing anti-war protests

As dissent over the Iran war spreads to the political center, demonstrators face crackdowns while opposition lawmakers are still nowhere to be seen.

www.972mag.com/anti-iran-wa...

Israeli army unit tasked with linking Gaza journalists to Hamas Treating the media as a battlefield, a secretive intelligence squad scoured Gaza for material to bolster Israeli hasbara — including questionable claims that would justify the killing of Palestinian r...

Whenever criticism of Israel in the media intensified on a particular issue, the Legitimization Cell was told to find intelligence that could be declassified and employed publicly to counter the narrative.

www.972mag.com/israel-gaza-...

How has Israeli society become so deeply militarized, and what does that mean for how “security” is defined?

Listen now through the link.

www.972mag.com/podcast-isra...

Israel’s secret plan to deport Gazans in the ‘70s A new podcast series lifts the veil on the Mossad’s failed attempt to expel 60,000 Palestinians soon after occupying the Gaza Strip.

The Paraguay Scheme: Israel’s secret plan to deport Gazans in the ‘70s

A new podcast series lifts the veil on the Mossad’s failed effort to expel 60,000 Palestinians soon after occupying Gaza. 60 years on, Israel's methods remain eerily similar.

By Ben Reiff

www.972mag.com/paraguay-sch...

The Iron Dome is intercepting our chances of a normal future Israel’s missile defense systems have radically reduced the cost of going to war — and a society that does not fear war is doomed to live with it forever.

The Iron Dome is intercepting our chances of a normal future

Israel’s missile defense systems have radically reduced the cost of going to war — and a society that does not fear war is doomed to live with it forever.

By Guevara Bader

www.972mag.com/iron-dome-in...

Where does Gaza fit into Israel's plans for a war with Iran? Meron Rapoport addresses Israel, Iran, and Gaza in this episode of The +972 Podcast. Listen now through the link.

www.972mag.com/israel-iran-...

How settler outposts are seizing new regions of the West Bank After decades consolidating their control over Area C, Israeli settlers are expanding into Areas B and A — nominally under Palestinian Authority jurisdiction — and displacing communities, a joint inve...

After decades consolidating their control over Area C, Israeli settlers are expanding into Areas B and A — nominally under Palestinian Authority jurisdiction — and displacing communities.

By Oren Ziv & Ariel Caine, with
@thenation.com & @mekomit.bsky.social

www.972mag.com/israel-settl...

I represent a Palestinian woman in Israeli prison. Now I can’t reach her Israel locked down its prisons at the start of the Iran war, barring almost all lawyer visits and leaving my client without a voice beyond her cell.

I represent a Palestinian woman in Israeli prison. Now I can’t reach her

Israel locked down its prisons at the start of the Iran war, barring almost all lawyer visits and leaving my client without a voice beyond her cell.

By Janan Abdu

www.972mag.com/palestinian-...

From Sde Teiman, the truth about Israel’s military justice system has been set free By dropping all charges against the soldiers filmed abusing a Palestinian detainee, Israel has abandoned the whole masquerade of accountability.

Sde Teman is an Israeli moral black hole, and as such it has its own moral "Hawking radiation": the truth.

From Sde Teiman, the truth about Israel’s military justice system has been set free.

www.972mag.com/sde-teiman-i...

Why the Iran war has caught Gulf states in a bind Facing the consequences of U.S. military dependence, the GCC is still reluctant to criticize Washington — but public anger will not be easily contained.

For Gulf states, this war exposed a paradox they have long understood but dreaded confronting: Decades of dependence on the U.S. as their main security guarantor does not insulate them from the consequences of American military decisions.

www.972mag.com/gulf-states-...

Israel's Iran paradox Meron Rapoport argues that so long as the occupation persists, eliminating one enemy only creates the need for another.

PODCAST: Israel’s Iran paradox

Meron Rapoport argues that so long as the occupation persists, eliminating one enemy only creates the need for another.

www.972mag.com/israel-iran-...

Israel’s renewed war on Lebanon is about more than just Hezbollah After violating the ‘ceasefire’ 10,000 times, Israel is once again pounding Lebanon as its enduring thirst for war drives ever expanding ambitions.

Israel’s renewed war on Lebanon is about more than just Hezbollah

After violating the ‘ceasefire’ 10,000 times, Israel is once again pounding Lebanon as its enduring thirst for war drives ever expanding ambitions.

By Elia Ayoub

www.972mag.com/israels-rene...

The Israeli security cabinet is quietly reshaping the West Bank's legal status, moving from military occupation toward permanent rule through administrative restructuring.

Dalia Hatuqa joins us to unpack these far-reaching developments.

www.972mag.com/podcast-dali...

‘The war is between Israel and Iran. Why should people in Gaza pay the price?’ After closures of Gaza’s crossings drove up food costs and stalled medical evacuations, ongoing Israeli strikes raise fears of a renewed large-scale assault.

‘The war is between Israel and Iran. Why should people in Gaza pay the price?’

After closures of Gaza’s crossings drove up food costs and stalled medical evacuations, ongoing Israeli strikes raise fears of a renewed large-scale assault.

Ahmed Dremly & Ibtisam Mahdi

www.972mag.com/gaza-closure...

Settler gunfire killed Palestinians in two West Bank villages as they tried to defend their land. In the aftermath, soldiers’ tear gas induced a cardiac arrest.

By Oren Ziv & Basel Adra @mekomit.bsky.social

www.972mag.com/israeli-sett...

Four dead in 24 hours: Israeli settler terror intensifies amid Iran war Settler gunfire killed Palestinians in two West Bank villages as they tried to defend their land. In the aftermath, soldiers’ tear gas induced a cardiac arrest.

Four Palestinians were killed in two separate villages in the occupied West Bank this weekend, as Israeli settlers continue to ramp up their attacks amid the U.S.-Israeli war with Iran.

www.972mag.com/israeli-sett...

@mekomit.bsky.social

For the first time this Ramadan, prayers at Al-Aqsa Mosque were not held today. While tens of thousands typically gather every Friday of the holy month, Israeli authorities have shuttered the mosque and other holy sites in Jerusalem following war with Iran.

By Oren Ziv @mekomit.bsky.social