Last time I promoted DeskBreak was ages ago. Today, a sale notification shows up.
I've been pushing through without real pauses. Maybe it's time for both me and DeskBreak to make a comeback.
🎥 Want the full masterclass?
Watch James Hawkins break it all down on the @morningmakersho:
How He built a multi-million Dollar Business from Scratch
www.youtube.com/watch?v=kDw...
12/ AI as infrastructure, not just a feature
They're embedding AI everywhere—from data queries to code suggestions to a chat UX—to enhance every role.
The future belongs to companies that make AI invisible yet indispensable.
11/ Co-founders enable bigger bets
Two founders can take bolder risks (e.g. 90% price cuts) because you share the load.
Solo founders often play it too safe.
10/ Small, autonomous teams beat committees
PostHog lets engineering pods make decisions without layers of approval.
A little chaos creates more innovation than "perfect" process.
9/ Session replay > raw metrics (for early products)
Before getting lost in dashboards, watch actual people use your product.
One session replay reveals UX problems faster than a thousand analytics reports.
8/ Content as long-game funnel, not quick hits
Their newsletter, tutorials and docs build domain authority that converts over years.
The content flywheel is slow at first but unstoppable once it gains momentum.
7/ "Vibe-space" marketing > ROI obsession
Unmeasurable but memorable marketing (billboards, puppets, fun tweets) creates brand recognition that spreadsheets can't track.
Standing out beats blending in.
6/ "Ship and watch" product development
Their formula: Launch fast, observe real usage, ask why users choose you, then double-down on what works.
No lengthy focus groups or overplanning.
Just build → learn → adapt.
5/ Multi-product strategy unlocks big enterprise deals
PostHog evolved from one analytics tool to 10+ products under one roof.
More capabilities → deeper adoption → larger footprints in enterprises.
4/ Tiny sales team = massive retention gains
Adding just 2-3 sales people dramatically reduced churn by proactively catching problems early.
Even product-led companies need a human touch at key moments.
3/ The anti-resume hiring strategy
PostHog doesn't chase Ivy League degrees. Their first support hire was an 18-year-old running a home server—no credit card needed.
Hunger > Harvard every single time.
2/ Engineers as your first support team
Radical but brilliant: Engineers who feel user pain firsthand will:
• Fix root problems, not symptoms
• Build empathy into the product
• Create solutions that last
1/ Zero outbound → millions in ARR
They scaled entirely through inbound. No cold calls. No aggressive ads. Just product-led growth with strategic "sales-assist" later on.
No spamming prospects. The smart approach is making them come to you.
The hardest part of building a successful company?
It’s rarely the product. It’s the unsexy stuff behind the scenes.
I just watched @james406 break down PostHog’s path to $100M ARR, and it’s a masterclass in counter-intuitive growth:
🧵 12 lessons from PostHog's playbook:
Seriously considering to hit "uninstall" on Figma.
The fact that they think they can own "DEV MODE" is just wild.
Looks like they did become Adobe after all.
Wonder how many devs & designers they've lost to AI & No-Code tools today.
It's time to evolve into design engineers.
x.com/antonosika/...
I've been testing GPT-4o image gen to improve some of my projects' logos
Even improved the concept & idea of the design
Before vs. After evolution:
I tried but the answer is not really convincing nor specific
Any one using @lmsqueezy from Spain?
I have some doubts about the forms I have to fill in for the tax info for payouts
I’ve consulted an accountant & tax advisor but none of them could solve it
Oh, perfect. Thanks Harrison! 😁
Looks like I maxed out all the AI tools testing
Time to choose, upgrade & enter full locked-in AI dev mode?
Oh, I didn’t know about that. Thanks Alex!
Calling all the Agency Owners out there:
I want to start my own dev agency & use a MoR for payments
But apparently @lmsqueezy doesn’t allow services
Currently considering: @creem_io @polar_sh
@PaddleHQ
Any other options/recommendations to consider?
Talking to the vibe-coding builders out there: what do I do now?
Almost used up all my Cursor fast requests during a weekend project
Are the "slow requests" okay?
Should I activate the bill per request? Upgrade plan?
Or maybe change to GitHub Copilot or Windsurf
x.com/MiguelFdezD...
Compete against other Indie Hackers & get to the Top 10 Leaderboard! 👇
IndieHackerGame.com
“Vibe-coded” a 2D game on the weekend:
Indie Hacker Survival: The Battle for MRR
→ Grow your MRR & acquire Users
→ Fight Burnout with Vibe Coding
→ Build your SaaS & reach PMF
→ VC Mode (∞ Runway)
→ Avoid the coursebois pitfall
→ Play as your favorite Indie Hacker (soon)
Now testing Figma to Code AI tools
Did you try any of them? ✨
@builderio vs @locofy_ai vs @v0 vs @framer vs @_reweb
x.com/MiguelFdezD...
