Doom scrolling: How Elon Musk is boosting the British right Podcast Episode · Sky News Daily · 06/11/2025 · 18m

If listening is more your thing you can hear me and Tom Cheshire speaking on Sky News' Daily podcast about our findings: podcasts.apple.com/gb/podcast/d...

This piece couldn’t have happened without @joelysantacruz.bsky.social’s brilliant mind on the data analysis and it wouldn’t look half as good without @giacomomakes.art’s incredible visualisations.

How Sky News investigated X's algorithm for political bias In recent months, X has become a focus of political conversation in the UK, with social media experts and politicians saying Elon Musk's platform is sowing political division across the country.

We put a feeling most people suspected into hard data by running an experiment. Nine clean new X users, hundreds of thousands of data points and hours of rigorous LLM training later, our piece is live. You can read our methodology too: news.sky.com/story/how-sk...

We spoke to ex-Twitter employees who witnessed Musk’s takeover, politicians from both sides of the debate and dozens of social media experts. Every one of them gave insight into how Musk has changed the platform.

How the world's richest man is boosting the British right How the world's richest man is boosting the British right

For nine months, the formidable @michelleinezsimon.bsky.social and I have been investigating if X's algorithm amplifies right-wing and extreme content. Our findings suggest it does: news.sky.com/story/the-x-...