This scatterplot shows the quality of each company's climate targets compared with the prevalence of future-focused language in their annual reports. The vast majority of companies have either no targets or poor targets. Yet they still have lots to say about the future.
Talk is cheap, especially when it's about the future. There's a new addition to the corporate greenwashing playbook: Futurewashing.
Read all about it in this week's Not-Ship newsletter: www.not-ship.com/doublespeak-...