Substack marketing—why more brands are joining the newsletter platform Hinge, Loftie, Cava and others are finding ad-free ways to connect with audiences on Substack. 

Brands like Hinge, Loftie, and Cava are using Substack to bypass traditional ads and connect with audiences through direct, ad-free content. As consumer trust in paid media declines, will subscription-based engagement become the next big marketing change? #ContentMarketing #BrandEngagement #Substack

Leadership thrives on trust, autonomy, and innovation. Decentralized decision-making and constant improvement empower teams to exceed expectations and drive sustainable growth.

#Leadership #Growth

What Walgreens’ decline teaches us about the power and peril of marketing For retailers and marketers alike, Walgreens is a cautionary tale, but also a playbook on how brands must evolve to survive.

Walgreens' struggles show the danger of neglecting digital transformation. Failing to adapt to shifting consumer behaviors and integrate digital services left them behind competitors. Brands must be open to change and meet customers both online and offline.

#Marketing #B2B

Bluesky-based Instagram alternative Flashes launches publicly | TechCrunch Instagram alternative Flashes publicly launched its Bluesky-based photo-sharing app on the App Store this week, gaining nearly 30,000 downloads in its

Just came across #Flashes, a new Instagram alternative powered by Bluesky's AT Protocol. It's an intriguing look at the future—offering a platform without algorithms, where engagement is decentralized & more authentic. Flashes could redefine how both #B2B and #B2C brands engage with their audiences.

Email marketing is back and big social is panicking - everything you need to know Email marketing isn't dead. In fact, it's helping businesses grow while big social's ad performance declines.

Email marketing never died—social platforms just got louder.

While algorithms gatekeep your audience, email delivers direct, high-ROI engagement. Own your list, craft great content, and stop playing by Big Social's rules.

#EmailMarketing #DigitalMarketing

Beyond Personalization: How Agentic CX and Marketing Redefine Customer Engagement Why agentic marketing is the future of customer experience.

Agentic CX and marketing represent a fundamental change in how brands interact with customers.

Instead of passive engagement, customers now expect #AI-driven, real-time personalization that gives them control over their own journey.

#CustomerExperience #MarketingInnovation

Advertisers get more control over ad placements on Meta Meta noted that these content blocklists are intended to offer advertisers greater peace of mind by providing more precise control over the content adjacent to their ads.

Meta's expanded support for third-party ad placement blocklists got me thinking: as B2B marketers, how much control do we really have over where our ads appear? This move gives us more power to protect our brands and ensure we’re showing up in the right contexts.

The importance of social media marketing: 7 stats that prove social’s role in business success Make the case for more resources using these eight stats that prove the importance of social media marketing.

Social media is more than #marketing—it's brand reputation, customer intel, and crisis management. Ignore it, and you risk irrelevance. The best brands in 2025 will integrate social into every layer of their business.

Why Your B2B Marketing Strategy Needs Better Tools B2B marketers are stuck with outdated planning tools. Is AI the game-changer they need to bridge the gap?

#B2B falls short when it comes to planning. Spreadsheets & disconnected tools still dominate, leaving strategy stuck in the past. AI can help, but really it's integrated, real-time planning solutions.

Some #marketing tactics don’t translate across industries. We tested a common B2C email strategy (emailing daily) in #B2B tech, and—spoiler—it didn’t work.

What did?
📍 Follow-ups right after purchase, not just frequent emails.
📍 Selling the same product, not cross-sells.

Full breakdown in video:

Without Trust, Leadership Fails—Here’s How To Fix It Explore the dual forces of leadership power—external resources and internal resilience—essential for driving change, influencing outcomes, and overcoming challenges.

Real #trust isn't built in meetings. People say one thing in groups but open up in 1-1s. If you want the truth, take the time to listen privately. Leadership without trust fails. Build it first.

Super Bowl influencer marketing strategies—how brands are increasingly integrating creators into experiential Many brands are expanding their Super Bowl campaigns beyond just sponsored social posts this year to include experiential moments and exclusive New Orleans events.

Super Bowl ads are an experience. Brands are tapping into influencers and #nostalgia to make their campaigns stick. Ultimately, engagement wins over impressions.

Levata is redefining smarter supply chains in the era of Industry 4.0. At #ProMat2025, we'll present innovations like real-time RFID tracking, automation with vision, enterprise mobility solutions, and wireless infrastructure to elevate operational efficiency and connectivity. #SupplyChainInnovation

Levata is redefining smarter supply chains in the era of Industry 4.0. At #ProMat2025, we'll present innovations like real-time RFID tracking, automation with vision, enterprise mobility solutions, and wireless infrastructure to elevate operational efficiency and connectivity. #SupplyChainInnovation

Martech disappointment grows despite increased usage | MarTech Insights into martech usage trends and budget challenges, plus strategies for overcoming the martech performance gap from the most recent CMO Survey.

Marketing budgets always start as a dream and end as: 'Let's just use Canva & stock photos again.'

Slack is becoming an AI workplace: Here’s what that means for your job Slack is evolving from a simple messaging app into an AI-powered workplace platform where digital agents work alongside humans.

All the tech marketing say they will streamline everything. Now I have 12 Slack channels, 8 Zoom invites, and 3 project management tools arguing for my attention. Maybe an AI me will really streamline it.

Respect at Work Returns to a Record Low U.S. employees who strongly agree that they are treated with respect at work has returned to the record low of 37%, first recorded in 2022.

These findings on respect in the workplace should be a wake-up call. Respect is the foundation for engagement, innovation & retention. Without it, we're left with meetings where everyone's on mute—figuratively and literally.

Google Speculates If SEO 'Is On A Dying Path' Googlers discuss if SEO 'is on a dying path' because of AI in Search, offering a surprising opinion of what's going on

SEO advice: Write for humans, not algorithms.

Also #SEO advice: Include 'Best Marketing Tips' 47 times in a 500-word article.

Balancing authenticity & optimization is like walking a tightrope—with a thesaurus in hand.

Making remote work, work in 2025 Will 2025 be the year that everyone returns to the office? What is the future of remote work? What did we learn from this grand labor experiment that benefited white collar workers? Is it time to return to the commute and the fluorescent lights of the cubicle? We are joined by Brittany Rastsmith, a remote worker coach at Bloom Remote.

IMO, the future of work is hybrid. Which means I'm answering emails in sweatpants but with a button-down shirt for the Zoom call. Balance achieved. #RemoteWork #HybridLife

Neuromarketing advantage: Redefining storytelling, consumer interaction in the digital age The advent of neuromarketing—a subfield of marketing combining neuroscience and marketing—is at the forefront of this transformation, enabling brands to craft stories and interactions that resonate deeply with consumers.

Why does storytelling work? It’s science. Neuromarketing taps into emotion, attention, and memory.

The challenge: Use it to connect authentically

Council Post: 17 Emerging B2B Marketing Trends To Watch For In 2025 AI-driven personalization, experiential marketing and more can help marketing teams most effectively connect and engage with their audiences in the year ahead.

The best “trend” for 2025? Trust B2B employees as brand ambassadors. Buyers seek authenticity—genuine expertise over polished campaigns. Empower your team; share real stories.

Happy holidays, folks! 🎉 Here's to celebrating wins, embracing the goofy moments, and gearing up for an even better 2025. Let's keep building, learning, and having a blast along the way. Cheers to all of you who made this year incredible! 🥂 #HappyHolidays

Happy holidays, folks! 🎉

Here's to celebrating wins, embracing the goofy moments, and gearing up for an even better 2025.

Let's keep building, learning, and having a blast along the way. Cheers to all of you who made this year incredible! 🥂 #HappyHolidays

Will AI-generated advertising disrupt the creative industry?   Will consumers buy into AI-generated advertising?

AI quickly analyzes creative elements & conducts experiments, like multi-arm bandit testing. I applied this to email campaigns, testing 2% of the audience and getting results in hours.