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Posts by Steve Pitchford

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IBM CEO Questions ROI on Massive AI Data Centre Spending Arvind Krishna, CEO of IBM, warns current AI capex levels are unsustainable as hyperscalers push for unprecedented data centre investment and scale

Worthy of note:

datacentremagazine.com/news/ibm-ceo...

Potential for AI is huge but we need to avoid the traps of climate destroying plagiarism engines.

3 days ago 1 0 0 0
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Most confusing text abbreviations - so, do you know what SYBAU mean? the team at Unscramblerer.com have analysed Google Trends to uncover the acronyms that leave Brits the most confused.

Great piece of Digital PR from the team at www.unscramblerer.com

Somewhat challenging domain name that invites typo however.

www.dailymail.co.uk/sciencetech/...

1 week ago 0 0 0 0

Weather looking good at the moment - my role only support tho - my wonderful other half is doing the running. Spoke to her ten miles in and she’s loving it. Off to the finish line soon to see them over it!

1 week ago 1 0 0 0
Runners waiting for the countdown of the start of the 2026 Dartmoor marathon. The race starts in the pretty Devon town of Tavistock before heading across moorland road to Princetown

Runners waiting for the countdown of the start of the 2026 Dartmoor marathon. The race starts in the pretty Devon town of Tavistock before heading across moorland road to Princetown

Got to be a candidate for one of the most scenic marathons in n the UK. April 12th 2026 Dartmoor marathon just got underway. Decent turn out of pioneers and a well organised start. This one’s got potential to develop quite a following. #Tavistock #Marathon

www.dartmoormarathon.co.uk

1 week ago 5 1 1 0
A selfie of Steve standing in front of a Majestic stand at the Rotterdam SEO meetup. A Feyenoord top hangs on the stand.

A selfie of Steve standing in front of a Majestic stand at the Rotterdam SEO meetup. A Feyenoord top hangs on the stand.

Having fun setting up the @majestic.com stand for the Rotterdam @seobrein.bsky.social meetup. Looking forward to meeting folks at Football stadium de Kuip this afternoon!

3 weeks ago 5 1 0 0
A rainbow set against a cloudy sky, field to foreground. A row of trees define the horizon.

A rainbow set against a cloudy sky, field to foreground. A row of trees define the horizon.

Rainbow!

1 month ago 1 1 0 0
Jes Scholz presenting an enlightened  talk on digital marketing to a packed room at Amsterdam 2026

Jes Scholz presenting an enlightened talk on digital marketing to a packed room at Amsterdam 2026

A digital marketing masterclass presented to a packed room by @jes-scholz.bsky.social at #FOS2026

1 month ago 2 0 0 0
Krishna Madhavan presenting at Friends of Search 2026, Amsterdam.

Krishna Madhavan presenting at Friends of Search 2026, Amsterdam.

Krishna Madhavan absolutely owning it. Massive insight into AI based information retrieval.

#FOS2026

“THE NEW ARCHITECTURE OF THE WEB: AI SEARCH, AGENTS, AND VISIBILITY”

1 month ago 1 1 0 0
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Gianluca Fiorelli and Barry Adams take to the stage for Q&A at Friends of Search conference, Amsterdam 2026.

Gianluca Fiorelli and Barry Adams take to the stage for Q&A at Friends of Search conference, Amsterdam 2026.

Thought provoking presentation from Gianluca Fiorelli at #FOS2026 “THE CONTENT HUB BLUEPRINT: A 10-STEP WORKFLOW FOR CLASSIC AND AI SEARCH VISIBILITY”

1 month ago 1 0 0 0
A crowded conference set in what appears to be some manner of dockside industrial unit. Fancy lighting compliments the industrial setting. A lifting crane is visible in the roof space. A slide on a huge screen at front of the allocated space is titled “Friends of Search…”

A crowded conference set in what appears to be some manner of dockside industrial unit. Fancy lighting compliments the industrial setting. A lifting crane is visible in the roof space. A slide on a huge screen at front of the allocated space is titled “Friends of Search…”

In Amsterdam for Friends of Search 2026 - an incredibly polished conference in an awesome industrial setting.

#FOS2026

1 month ago 0 0 0 0
The fictional city of Mingo of the planet of Mongo with aesthetically pleasing neon green lit elevators facilitating vertical travel between tiers of the dictators self serving bastion. A feature of the capital is war rocket Ajax, which may be deployed in case of emergency. Please note: Description should not be interpreted as endorsement.

The fictional city of Mingo of the planet of Mongo with aesthetically pleasing neon green lit elevators facilitating vertical travel between tiers of the dictators self serving bastion. A feature of the capital is war rocket Ajax, which may be deployed in case of emergency. Please note: Description should not be interpreted as endorsement.

You can say what you like about Emperor Ming but he has lovely taste in elevators.

2 months ago 1 0 0 0

Was a few months ago that i did this, and nothing has changed.

Adding go faster stripes on your car is not going to make any difference to your monthly grocery shopping trip - make sure your car works well and can get your there and back.

2 months ago 23 8 2 1
The lanyard for WTSFest London 2026. Cobranded Majestic and WTS

The lanyard for WTSFest London 2026. Cobranded Majestic and WTS

The lanyards for WTSFest are so cool! Many thanks for the collab @erinasimmons.bsky.social @areejabuali.bsky.social cc @womenintechseo.bsky.social @majestic.com

2 months ago 3 1 1 0
Atomic Advertising in the 20th and Early 21st Centuries

If you ever get sick of “AI everywhere” advertising, you could always seek solice in this archive of Atomic advertising, with examples dating back to over a hundred years ago..

www.nuclearmuseum.org/virtual/vex1....

2 months ago 0 0 0 0
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SEO Community Rallies as GoFundMe Is Launched for Andy Drinkwater’s Family - Bill Hartzer A GoFundMe has been launched by Craig Campbell to help cover funeral expenses for the family of UK SEO veteran Andy Drinkwater, who passed away just before Christmas.

Saddened to learn of passing of Andy Drinkwater over festive period.

www.billhartzer.com/seo/seo-comm...

3 months ago 5 1 0 0
A rainbow in the countryside. To the foreground, farm building. The rainbow appears to hit a tree in a clearing on a wooded hill.

A rainbow in the countryside. To the foreground, farm building. The rainbow appears to hit a tree in a clearing on a wooded hill.

Happy 2026!

3 months ago 2 0 0 0
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28th in a field of 100+ with a time just over the hour for a wet trail run. My first timed run following a significant time away with injury. Given I spent most of the summer navigating couch to 5k I’m reasonably content, bar a few frustrating seconds.

4 months ago 0 0 0 0
Cannock Chase, woodlands in the midlands, uk. View from one edge of a sizeable field/ glade with pine trees in the distance.

Cannock Chase, woodlands in the midlands, uk. View from one edge of a sizeable field/ glade with pine trees in the distance.

Cannock Chase.first 10k in yonks.

4 months ago 4 0 1 0
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What causes a ring or halo around the Moon? A ring or halo around the moon tonight? That lunar halo is caused by the refraction of moonlight by ice crystals, creating a circle effect.

Could this be a lunar halo?

www.skyatnightmagazine.com/space-scienc...

4 months ago 0 0 0 0
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Wierd moon thing

4 months ago 2 0 1 0
An exhibition stand for the backlink data specialist, Majestic. A subtle affair, large tv, table with branded table cloth and tensioned panel as a backdrop.

An exhibition stand for the backlink data specialist, Majestic. A subtle affair, large tv, table with branded table cloth and tensioned panel as a backdrop.

All set up for @majestic.com at the International Search Summit, Barcelona. Stunning weather for a great end of year conference #IntSS

5 months ago 6 1 0 0
Some sea shells on the ground. The sandy nature of the ground suggests a sea side setting.

Some sea shells on the ground. The sandy nature of the ground suggests a sea side setting.

I see sea shells by the sea shore

5 months ago 2 0 0 0

Personally I’d be sprinkling it over SEO fries, though research suggests an established Northern Virginia agency may impede exploitation in the digital marketing sector…

5 months ago 2 0 0 0
An empty tub of salt with sea salt flakes in a font that reduces the size of the letter a’s tail considerably. When combined with the circular nature of the bowl, the result is a letter very similar to what one might expect of the letter O.

An empty tub of salt with sea salt flakes in a font that reduces the size of the letter a’s tail considerably. When combined with the circular nature of the bowl, the result is a letter very similar to what one might expect of the letter O.

Saw this out the corner of my eye and just for a moment, thought it said SEO salt. In other news, learnt a little bit about typeface anatomy as a result.

5 months ago 11 0 1 1
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Search ’n Stuff Antalya Conference 2026 | searchnstuff.co.uk

searchnstuff.co.uk/search-n-stu...

Love this model. A well timed end of season European #SEO conference & networking event for little more than an equivalent hotel break.

Worth adding - Booked in & haven’t expensed this. Feel it’s worth doing for own personal development.

Hope to see you there

5 months ago 3 0 0 0
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You too Yordan!

5 months ago 1 0 0 0
brightonSEO venue, the day before the conference proper. i360 features in the background of the image.

brightonSEO venue, the day before the conference proper. i360 features in the background of the image.

It’s here! #brightonSEO

Day zero - training.

5 months ago 14 1 2 0

Thanks!

6 months ago 0 0 0 0
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At springs #brightonSEO I had a Eurika moment, popped up to decathlon, bought myself trainers, shorts, socks and a tshirt and started myself on #Couchto5k - I’ve had a few set backs and stalls since, but delighted that on the cusp of this autumns event I’m on the brink of success.

6 months ago 2 0 1 0

An interesting detail that seems to be getting lost @brianwernham.bsky.social - the government want this mandatory digital id card to be on your phone.

Will this be a mandatory app? Government spyware on everyone’s mobile? At least those of us who can afford one?

Very big brother if so.

6 months ago 1 0 0 0