We’ve had a few people ask… “What does Desi mean?”

Desi (pronounced day-see) is a word we use in South Asian communities to describe our own our culture, our people, our vibes.

Whether you’re from India, Pakistan, or Sri Lanka if it’s Desi, it’s home.

We’re live on @Crowdcube!
Raising for the first time and we’re on a mission to shake up the Desi snack aisle.
If you’re up for supporting a bold new snack brand, and you’ve got a sec to check it out or even join us — I’d be massively grateful tinyurl.com/epbnydrf

*Capital at risk #crowdcube

We’re LIVE on Crowdcube!
From a dream in a can to shelves in Selfridges and taprooms nationwide — you made this happen.
We are raising for the first time and we now need your help to grow. Join us in shaking up the snack aisle.
Find out more tinyurl.com/epbnydrf
*Invest aware: capital at risk

A giant of brewing — rest in power 🙏🏽

I’m building a challenger snack brand rooted in culture, craft, and story.
This is Chakli — as bold as the hands that first shaped it. My mums! 🙌🏽

Ohhhhh! 👊🏽

Bar snacks just got an upgrade.

We’re not here to quietly sit next to your pint like a soggy crisp or some sad, stale nuts.
We come in beer cans, packed with attitude and flavour that slaps harder than your mate after three rounds.

Chakli: Snack Like You Mean It.

Here’s the thing: Chakli isn’t just a snack. It’s a statement. It’s the unapologetic, bold, spicy flex of flavors your taste buds didn’t know they were missing. A traditional classic with that extra kick—coz subtlety’s overrated👊🏽

HOLI PARTY GIVEAWAY, SMUGGLERS STYLE!
Holi’s this Friday gang and we’re bringing the colour and the JOOMA CHUMMA DE DE vibes like it’s 1991—giving you the chance to WIN 6 CANS of our banging Desi snacks!

Head to our Instagram NOW!!!

Midweek Munchies Alert! 🚨🔥
It’s Wednesday—time to spice up your snack game!

🔥 Bold. 🍺 Beer-can packed. 🌶️ Bursting with Spice.

Ditch the boring bites & grab a can of our bold, beer-can-packed snacks. Ready to rescue you from the midweek slump! 🚢🔥

#SpiceUpYourSnacks #MidweekMunchies

There’s something incredibly soothing about watching our labels roll off the press—every can, every detail, coming to life. A quiet moment before the bold flavors take over.

Soon, these beauties will be wrapped around our signature snack cans, ready to shake up your taste buds.

🚨 BIG NEWS! 🚨 NEW CAN, SAME DESI MAGIC!

Smugglers, we heard you! After 5 months of 440ml beer cans, we’re making a switch. 💥

Sales were flying off the shelves faster than Jalebis on a Sunday, but this move helps us reach even more of you!

Future Proofing in 330ml cans ✌🏽#DesiMagic #CurrySmugglers

No Green Peas in Our Bombay Mix! ❌🟢

We listened, and you spoke loud and clear—NO GREEN PEAS in our Bombay Mix! Our focus groups told us they weren’t a fan, so we said, “Alright then, out they go!” 💨

Why did we even ask? Well… we thought, Gives Peas a Chance, no? 😆

👇🏾

SPOTTED IN THE WILD?
Our unapologetic desi snacks are slowly hitting shelves. If your local shop doesn’t have them, tell them to SORT IT OUT – you deserve the best! 💥

Packed in beer cans, bursting with spice, attitude, and nostalgia – this is the snack revolution you’ve been waiting for👊🏽

BIG NEWS, DESI SNACK LOVERS!
We’re beyond thrilled to announce that our bold, unapologetic desi snacks have landed in Selfridges!

For years, South Asian snacks were stuck in a cycle of the same old, same old boring bags staked on supermarket shelves

📍Selfridges Food Hall now! Let’s get smuggling🔥

What was the LAST Bollywood song you listened to? Don’t act all sophisticated like it was some deep Mehdi Hassan ghazal.
We know some of y’all just blasted “Choli Ke Peeche” like it’s still 1993. 😏

What you drinking with your Bombay mix?

Beer cans just got an upgrade!
Snacks in beer cans? Oh yeah, that’s how we roll! 🎉 We’re not just about desi snacks; we’re about next-level desi snacks. 🥳 Curry? Smuggled. Spices? Perfected. Vibes? Immaculate. 💥

👊🏽Favourite West Coast IPA? Let’s settle this…
🍻 Mine? The OG Oregon Trail by @elusivebrewing.com Always stocked. Always fresh. ALWAYS hitting the spot. 🙌

🔥 Pro Tip: Pair it with Bombay Mix, and you’ve unlocked the flavur combo of LEGENDS. Spicy crunch meets crisp hops—thank me later. 😉

Masala Chai + Bombay Mix, Spice, Sip, Repeat

Do you love a good cuppa chai that packs a punch with every sip? 🔥 Pair it with some crunchy, spicy Bombay Mix, and you’ve got a flavour explosion that’ll have your taste buds doing the bhangra! 🕺

#TryJanuary
Wave goodbye to those dull, restrictive resolutions.

DISCOUNT CODE “DESIVIBES”

Life is too short to start the year with restrictions. Make this January the month you celebrate taste, freedom, and indulgence.

Are you a Curry Smuggler?

PAKORA CANS are BACK IN STOCK! 🌟
✨ Crispy, crunchy, and oh-so-masala-y! ✨

🔥 This is your sign to grab a can (or three) and treat your taste buds to the ultimate snack-time adventure. 😎

DONT forget to use ‘DESIVIBES’ discount code! 10% off 👊🏽

Yo Smugglers Crew!
New Year, New DISCOUNT CODE, Same Curry Smugglers Madness!
We’ve got a special treat to spice up the new year! Enjoy 10% OFF your next order – because you deserve it.

Use Code: DESIVIBES

Here’s to 2025: Spicier, Louder, and Smugglier! 🚀

Alright, snack squad — it’s decision time! What’re you bringing to the NYE table? 🥂
🔥 Our iconic Bombay Mix: The OG spicy, crunchy, flavour-packed MVP!
OR
💥 Chakli: Twisty, crispy spirals of golden, snappy joy!

We’re all about starting 2025 with a crunch-tastic bang — but the choice is yours.

Hey,Curry Smugglers Squad! Time to dish the deets! 😏 How are you LOVING our Desi snacks? Are they hitting the spot, they making your taste buds dance Bollywood?

Loving your vibes!
💬 “I ate the whole can of Bombay Mix.. in one sitting. No regrets”
💬 “Your snacks? Basically a curry party in my mouth

Who’s Loving Our Pakora Cans?
Yes, it’s a beer can… but no, it’s NOT beer! 🍺❌ these cans are packed with crispy, spicy, snacky Desi goodness that’ll have you hooked at first crunch. 😍

🎄 MERRY CHRISTMAS, SMUGGLERS! 🎄
What a ride since our launch! YOU made it epic—thank you for the love, tags, and belief in bold, delicious snacks! 2025 will be even BIGGER & SPICIER 🔥
Stay spicy, stay smug, & enjoy a snack-filled season! ❤️

#StaySpicyStaySmug

The Last Can of 2024 is Packed!

We’re officially done packing for the year, and now it’s all about enjoying the season with our Desi fam! Late-night antakshari, dhol beats come to mind!

Now it’s time to kick back, crank up the dhol and stuff our faces with samosas 👊🏽

Keep pushing. Keep building!

They laughed.They said, “Snacks in cans? That’s crazy!”

When you’re chasing something big, the noise can be deafening. Doubters. Critics. People too scared to dream for themselves. But here’s the thing: WE didn’t come this far to let their nonsense slow us down. 💪