Declan Lee: The online gap in David Clifford’s off-field push for his ‘Never Once’ clothing brand Google ‘David Clifford, Never Once’ and you’ll find his new clothing range. Click around, leave the site – and then? Silence. No retargeting ad, no prompt, no follow-up. In modern e-commerce, that sil...

🥇Is generational sporting talent alone enough to flog a product to consumers in 2026?

❓Can you really launch a personal brand without people knowing the person?

🥊⛳️Katie & Rory failed so why is David Clifford different?

My @IndoSport piece👇 www.independent.ie/sport/gaelic...

Declan Lee: The League of Ireland was once the FAI’s problem child but has now become the prodigal son They never really registered on your radar, all through secondary school. Then they left for college and you didn’t give them a second thought. Suddenly, there you are, standing at midnight mass on C...

“What was the FAI’s problem child has now become its prodigal son”

My piece for @IndoSport on why the League of Ireland is the hottest ticket in town and what has changed.

📺Virgin Media
⚽️ Title races
☎️ Jose on speed dial

#GreatestLeagueInTheWorld

www.independent.ie/sport/soccer...

My piece in the Irish Independent today on the top Irish sports people for sponsors in 2025!

Includes the likes of

🏃🏽‍♀️ Rhasidat Adeleke
🤸‍♂️ Rhys McClenaghan
🏉 Vikki Wall
🐎 Rachael Blackmore
⚽️ Izzy Atkinson

You can read the full piece here independent.ie/sport/why-iris…

“Jurgen Klopp Face”

You ok @lfcr.bsky.social ?

We are now closer to the year 2050 than we are to the year 2000.

You’re welcome folks…

#HappyNewYear2025

That was a phenomenal half time show from @Beyonce and fair play to the NFL they’ve created another serious calendar date for advertisers.

The streaming numbers on @netflix.com will be nuts!

“It makes no sense anymore for brands to use GAA players to promote to a GAA audience”

My piece in @irishindosport.bsky.social today on how GAA players don’t even come close to the profile of other Irish sports people anymore.

Read here - independent.ie/sport/gaelic-g…

Having the #TaylorSerrano2 fight on the undercard of such an embarrassing main event may be the best thing to happen women’s boxing.

A huge contrast in talent, skill and most importantly credibility!

And Katie won 💪🇮🇪☘️

#KatieTaylor #PaulTyson