Why does deinfluencing work so well?
- economic uncertainty has made people rethink their spending.
- trendy, expensive products create desire, but also disappointment when people can’t afford them.
- creators who admit to regretting a purchase often come across as more real
Walmart is officially in the advertising business.
In just 3 years, they turned advertising into nearly a third of their operating income.
Traditional industries aren’t falling behind.
They’re just playing a different game.
And winning.
www.modernretail.co/marketing/al...
The influencer marketing industry moves fast.
What worked last year might not work today.
But some fundamentals stay the same.
Here’s a simple guide for marketers and business owners looking to collaborate with influencers.
Save it for later, and drop any questions in the comments
What it means to be an influencer in 2025?
Here are 3 key shifts I see happening in 2025:
1️⃣ B2B Spotlight - Gen Z leaders are reshaping how businesses communicate
2️⃣ Employee Influencers - platforms amplify individual voices over brand pages
3️⃣ Niches & hyper-targeted communities are emerging.
Along with 15 other experts in the marketing industry, I contributed to the discussion on Net Influencer about niche podcast ads and how they can be leveraged for better results.
Check it out.
www.netinfluencer.com/15-industry-...
Finally!
I thought I’d never see the day when cost-cutting and reduced brand investments would end.
But it seems the big bosses are realizing that in a volatile economy, maintaining leadership requires a strong brand.
And guess what?
A strong brand only comes from consistent investment.
One of the most debated topics is the Australian ban on social media for kids.
It strikes a chord as it touches on parents' fears of losing control over what their kids do on social media and how to help them feel safe there.
www.linkedin.com/pulse/austra...
Nostalgia became the go-to strategy for influencer marketing
But what’s the aesthetic appeal of the past?
And why is it so powerful, especially in influencer marketing?
Check my article for the Drum Network
www.thedrum.com/opinion/2024...
When we talk to clients new to influencer marketing, we often hear the same belief:
“We need to work with creators in our brand’s niche.”
It’s true—to an extent.
But here’s the thing: it’s not just about the niche, it’s about the audience. You should look broader and explore.
#influencermarketing
The myth: influencer marketing agencies with their own talent roster only push their creators.
Agencies are focused on "client success"—not just promoting their roster. If the client’s KPIs aren’t met, the client is unhappy, & the agency risks losing the partnership.
Simple business logic, right?
Just read about subculture research—a GOLDMINE for marketers & entrepreneurs.
Demographics aren’t enough. People connect through passions.
This study dives deep into subcultures, bridging generations
The article has more details + a link to the full research. www.marketingbrew.com/stories/2024...
