The UK Government wants to force millions of people who work in our hospitals, care homes and schools to wait decades before they can stay here permanently. Sign the open letter to the Home Secretary and oppose these disastrous plans. act.praxis.org.uk/open-letter-...
Bernie Sanders: “Trump es el presidente más peligroso de la historia de Estados Unidos”
elpais.com/us/2026-02-0...
Jeff Bezos’s axing of more than 300 jobs at the storied newspaper has renewed fears about the resilience of America’s democracy to withstand Trump’s attacks
www.theguardian.com/news/ng-inte...
Esto es buenísimo, datos de UK sobre usuarios por género en redes sociales, podéis ver que Instagram es femenino y YouTube masculino, TikTok también muy femenino; es de la pérfida Albión pero creo que se podría extrapolar
Already looking forward to the next one.
These spaces remind us that learning, connection, and curiosity are what make us — and our clients — stronger.
#BWBrandwatchMAD #SocialListening #DigitalInsights
🕵️♀️ As social platforms get quieter (more consumers, fewer creators), search data — from Google and social — helps brands hear the “silent” audiences.
📊 Brands are starting to use “Saves” and “Shares” as awareness metrics —
a signal that the content resonated and could lead to future purchases.
And some key takeaways from the roundtable discussion:
🎬 For video, retention is the real success metric — not reach or views.
What matters is that people stay and watch.
Maybe it’s the same for posts — engagement > reach?
3️⃣ How can we best combine data sources — Google Search + Social + Social Listening?
4️⃣ How do we make AI our tool, not our replacement — while staying authentic?
5️⃣ And how can we measure the economic impact of digital conversations?
Lots to think about 💭
A few open questions that came up from clients (and that are worth keeping alive 👀):
1️⃣ Among this sea of data, which KPIs truly matter? And how do they vary across platforms?
2️⃣ How do we measure “social” when networks are becoming less social?
wanted to take a moment to reflect on my experience at the Brandwatch Bootcamp in Madrid — my first one! 🇪🇸💜
It was a week full of learning, conversations, and great people. A few thoughts and takeaways 👇
Hoy explico el proyecto en el que estoy trabajando sobre el impacto de la ley educativa de 2006 en las escuelas infantiles en España.
🔍 Analizo cómo la reducción en la oferta de plazas y el aumento de calidad afectaron la participación laboral de las madres.
#piedrssdepspel | Escuelas de educación infantil: ¿Menos es más?, por Anna Chesa-Llorens www.eldiario.es/132_bdb248?u...
La tarea urgente del feminismo debe ser la defensa de la #democracia.
Mi Carta a la Directora del @elpais.com
elpais.com/opinion/2025...
Análisis de 32 millones de tweets de representantes políticos de 26 países durante 6 años: los partidos ultraderechistas son los principales responsables de difundir bulos e información falsa.
Many times, while writing a #sociallistening report, I’ve been asked: What’s an insight? A couple of months ago, I came across this wonderful and comprehensive definition from The Social Intelligence Lab, which has since become my go-to resource for crafting an answer ⬇️
As we all know, this week Spotify launched its #SpotifyWrapped2024, sparking a digital conversation that I analysed 🤓. While the AI-powered features were an innovative addition, they sparked mixed reactions from users...read more here 👇
www.linkedin.com/pulse/spotif...
Sharing again my Spanish politics starter pack. I would love to meet and/or add early career researchers. If you do research on Spanish politics, please introduce yourself – including areas of research interest and affiliation. Thanks!
go.bsky.app/7VqvEEz
Glad to join the #bluesky - some news to start:
Can text messages help boost response rates in a web and CATI survey?
We experimented with adding SMS to letters and emails in wave 12 of Understanding Society - a longitudinal household survey in the UK.
New paper with #PeterLynn in SSCR 👇
💬 Your Thoughts? How do you define social media, and what research questions do you find most intriguing? Link to the chapter 📖 sk.sagepub.com/reference/th... #SocialListening #ConsumerInsights #SocialIntelligence
🤯 Why it Matters: As researchers, we navigate exciting yet complex terrain. Methodological intricacies and ethical considerations shape our understanding. Every insight gained contributes to a more comprehensive view. Share your thoughts! 🧠💡
🔍 Research Questions: Two core areas identified - Social Media Use & Impacts and Methodological/Ethical Questions. From self-presentation to ethical dilemmas, the landscape is vast. What research questions intrigue you in the world of #SocialMedia? 🌎🔍
🌐 Definition: Social media, per the authors, involves web-based services fostering collaboration, connection, and community building. It's about creating, modifying, sharing, and engaging with content. How do you define #SocialMedia? 🤳💬
🤔 Defining Social Media: Beyond cat videos and status updates, what truly constitutes "social media"? It's become a digital "Swiss army knife" – versatile and ever-evolving. Not just about connections; it's a dynamic tool addressing diverse user needs. 🛠️ #DigitalEvolution
📚 Just immersed myself in a captivating chapter by Nau, Quan-Haase, and McCay-Peet on social media in "The SAGE Handbook of Social Media Research Methods" (2022). Let me share some of the key ideas:
