Hur alkohol säljs till unga på sociala medier – och varför det spelar roll Unga i Sverige köper i dag alkohol via Snapchat och Instagram. Ett forskningsprojekt vid Institutionen för kriminologi vid Malmö universitet har intervjuat både köpare och säljare. Studien, som nylige...

✍ Alkoholrestriktioner möter algoritmer

This week’s PopNAD-article explores how young people in Sweden are finding alcohol through social media platforms like Snapchat and Instagram, and how a digital grey market has taken shape.

nordicwelfare.org/popnad/artik...

Getting it right! Launching Finnish Lower-Risk Gambling Guidelines The Lower-Risk Gambling Guidelines (LRGGs) have now been launched in Finland! This article explains how the Canadian LRGGs were adapted to fit the Finnish context. It highlights the adaptation process...

✍️ From evidence to everyday choices:
Finland’s 2‑4‑2 Gambling Guidelines

nordicwelfare.org/popnad/en/ar...

“Mitt råd är: släpp inte in honom”: Vilket stöd erbjuds anhöriga vid alkohol- och drogproblem? I Sverige har socialtjänsten det huvudsakliga ansvaret för att ge stöd till vuxna anhöriga till personer med substansbruksproblem. Hur stödet utformas påverkas av hur de professionella som erbjuder de...

✍️ This week’s article explores how Swedish social services understand and support adults who are close to someone with substance use problems.

nordicwelfare.org/popnad/artik...

Alkoholforskningens finansiering och oberoende Den globala alkoholindustrins försök att påverka forskning och politik är väl belagda. I Norden har vi statliga monopol som Systembolaget, som finansierar forskning. Hur går det ihop med kraven på obe...

✍️ How can an alcohol monopoly finance alcohol research?
That’s the central question in this week’s PopNAD- article:

nordicwelfare.org/popnad/artik...

The Swedish annual school survey 2025, a summary This article draws on data from CAN’s annual national school survey, conducted among students in grade 9 and in the second year of upper-secondary school. The primary purpose of the survey is to monit...

✍️ New on PopNAD

This week’s PopNAD article highlights key findings from the 2025 Swedish national school survey conducted by CAN. The survey tracks young people’s experiences with alcohol, drugs, doping, tobacco/nicotine, and gambling (ANDTG).

nordicwelfare.org/popnad/en/ar...

💬Feedback survey

We’re inviting our readers to take a short PopNAD- survey! Really, we just want to steal a couple of minutes of your time to share your thoughts.

🔗 nordensvalfardscenter.ungapped.io//Surveys/b52...

A Guide to the Guidelines When does alcohol use become harmful for the individual, and who bears responsibility when use turns into risk? The same scientific evidence ought to lead to the same results. Yet a review of national...

✍️: Nordic Alcohol - a Guide to the Guidelines

This week’s article explores why the Nordic countries, despite relying on the same scientific evidence, have developed very different ways of framing alcohol guidelines.

nordicwelfare.org/popnad/en/ar...

Rusmedelsförebyggande arbete i Svenskfinland – en investering i jämlikhet och välmående Tillgången till svenskspråkigt rusmedelsförebyggande arbete i Finland är mer än en fråga om språk – det handlar om jämlikhet och barns och ungas välmående. Trots lagstadgad rätt till service på svensk...

✍️ För att förebygga behöver vi prata samma språk

5 % av Finlands befolkning har svenska som modersmål. PopNAD belyser hur det svenskspråkiga rusmedelsförebyggande arbetet ser ut, och vilka utmaningar som finns när resurserna är begränsade och ojämnt fördelade.

nordicwelfare.org/popnad/artik...

Vad kännetecknar kommuner som satsar på lokalt alkoholförebyggande arbete? Omfattningen av svenska kommuners alkoholpreventiva arbete formas mer av kommunens politiska styre och demografi än av resurser och faktisk problemnivå. Det framkommer i en ny studie publicerad i NAD.

✍ Är det behoven, resurserna eller politiken som styr alkoholpreventionen?

En ny studie i Nordic Studies on Alcohol and Drugs har analyserat hur 209 svenska kommuner arbetade med att förebygga alkoholrelaterade problem under tio års tid.

🔗: nordicwelfare.org/popnad/artik...

Increasing alcohol and cannabis use among youth and young adults in Norway- what does the data tell us? This article examines how alcohol and cannabis use among young people in Norway has changed in recent years, based on new analyses from the Norwegian Institute of Public Health (FHI). Drawing on data ...

✍️ Alcohol & cannabis use among youth in Norway is rising. What does the data show about changing patterns and risk perceptions?

A PopNAD article by Elsa Larsson Scott (Uppsala University) explores trends using data from the Norwegian Institute of Public Health.
🔗: nordicwelfare.org/popnad/en/ar...

The Nordic dream of becoming what we already are As a new year begins, aspirations fill the air, with new goals, new habits, and new ways of becoming slightly better than before. Against this backdrop, the alcohol-policy ambitions in Sweden and Finl...

✍️ Why work so hard on becoming what we already are?

A new PopNAD article by Rebecka Öberg questions what “becoming more European” really means for Nordic alcohol policy.

nordicwelfare.org/popnad/en/ar...

Finns oppose new gambling system amid concerns over marketing and harm Finland will partially dismantle its gambling monopoly system in 2027, allowing private operators to offer and market sports betting and online casino products. A recent representative population stud...

✍ No safe bet – low public trust in Finland’s gambling reform

New on PopNAD: Finland is set to partially dismantle its gambling monopoly, but public support is far from guaranteed.

nordicwelfare.org/popnad/en/ar...

Between tradition and transformation: Alcohol and youth celebrations in Sweden A generation that drinks less but still drink when traditions say so. This article explores how young Swedes today engage with alcohol, highlighting both long-standing traditions and the ways drinking...

✍ Not into drinking… except when it’s tradition!

This week’s PopNAD-article looks at how alcohol is slowly losing its role in young people’s identities, while still holding on through tradition.

nordicwelfare.org/popnad/en/ar...

#popnad #alcohol #IQ

Två nya viktiga handböcker om alkohol och cancer Maria Renström rapporterar om ny forskning från IARC, den internationella byrån för cancerforskning inom WHO, som visar att ingen mängd alkohol är helt riskfri i relation till cancer. Studierna lyfter...

✍ Ingen alkoholkonsumtion är riskfri.

This week on PopNAD, we publish an article by Maria Renström, former senior adviser and expert at WHO, on new findings from IARC - International Agency for Research on Cancer / World Health Organization.

nordicwelfare.org/popnad/artik...

Breaking barriers to employment: A new approach to young people struggling with substance use in Denmark In Denmark, the scope of the Individual Placement and Support (IPS) method has recently been broadened, from being applied mainly for people living with severe psychiatric diagnoses and unemployment, ...

✍ The first PopNAD- article of the year is out!

We’re kicking off 2026 with an article on how the Individual Placement and Support (IPS) method can help young people with problematic substance use overcome barriers to employment and education in Denmark.

🔗 nordicwelfare.org/popnad/en/ar...

How working from home affects alcohol use in Sweden Remote work has increased significantly since the years before the pandemic, raising questions about its impact on employees’ drinking habits, as alcohol policies are harder to monitor outside the wor...

✍️ Working from home surged after the pandemic, but did it change how much we drink? 🍷

In this week’s (and final!) PopNAD article of the season, Björn Trolldal explores Swedish data on remote work and alcohol use.

nordicwelfare.org/popnad/en/ar...

Whose safety comes first? Comparing responses to open drug scenes in Oslo and Helsinki “Open drug scenes” are public spaces where people with drug-related challenges, typically in vulnerable situations, gather, and where drug use and drug dealing occur visibly. These areas often generat...

✍️New on PopNAD:

Open drug scenes are becoming more visible in both Helsinki and Oslo, raising a shared question: How do you keep public spaces safe for everyone, including people who use drugs?

🔗: nordicwelfare.org/popnad/en/ar...

Danmark inför striktare regler för spelreklam – politiker eniga om att barn och unga måste skyddas I slutet av oktober 2025 enades det danska Folketinget kring skärpta regler för spelreklam. Reformen “Spilpakke 1” kommer inte en dag för tidigt, menar man vid Center for Ludomani (Centret för spelber...

✍️ Nytt på PopNAD:

Efter år av förhandlingar inför nu Danmark hårdare begränsningar för spelreklam, influencermarketing och tillgången till spelsajter. Samtidigt stärks stödet till behandling av spelberoende.

🔗: nordicwelfare.org/popnad/artik...

In Memoriam Kerstin Stenius 1951–2025 With immense sorrow, we received the news in August that the leading figure of the NAD-journal, Kerstin Stenius, had passed away.

✍ This week, we honour the memory of Kerstin Stenius.

Kerstin was a central figure in Nordic and international alcohol- and drug research, and a driving force behind the development of Nordic Studies on Alcohol and Drugs for more than 30 years.

nordicwelfare.org/popnad/artik...

💡 Nordic news and headlines: 🔹Community centres across Iceland report a sharp increase in teenage drinking over the past two years, contrasting with earlier school-based surveys that showed stable… |... 💡 Nordic news and headlines: 🔹Community centres across Iceland report a sharp increase in teenage drinking over the past two years, contrasting with earlier school-based surveys that showed stable or...

🔗 We now have 496 followers on LinkedIn. Wouldn’t 500 be even cooler? 😎
Välkommen att följa oss där, och ta del av ett nyligen publicerat nyhetssvep:

www.linkedin.com/posts/popnad...

A strait apart: Everyday life on the margins in Copenhagen and Malmö Copenhagen and Malmö are separated by only a few kilometers, connected by the Øresund Bridge. Yet a new study, recently published in NAD, shows that for socially marginalized people who use drugs, the...

✍️ One strait, two worlds: How drug policy divides Copenhagen and Malmö

A new study of 474 people who use #drugs in #Copenhagen and #Malmö shows how sharply drug policy shapes daily life, despite the cities being only a 20-minute drive apart.

🔗: nordicwelfare.org/popnad/en/ar...

The door half open for farm sales in Norway Sweden’s decision to allow limited farm sales of alcohol has renewed interest in the issue in Norway. In December 2024, the Norwegian Parliament asked the Government to commission a study. The goal wa...

✍️: The ‘maybe’ that could change Norwegian alcohol policy

This week’s PopNAD- article by Stig Erik Sørheim, head of the international department at Actis - Rusfeltets Samarbeidsorgan, takes a closer look at Norway’s new legal assessment of farm sales of alcohol.

nordicwelfare.org/popnad/en/ar...

Laughing gas is no laughing matter: How recreational use endanger lives in traffic Laughing gas (Nitrous oxide: N2O) is a euphoric and sedating gas that is used in both medical and recreational settings. It poses a particular danger when combined with driving. This is an increasing ...

✍️: New on PopNAD: Detecting laughing gas before it disappears.

Research from Aarhus University shows nitrous oxide (N₂O) can stay in the body for hours, not minutes. This opens the door for better roadside testing and could save lives.

nordicwelfare.org/popnad/en/ar...

📚 October on PopNAD
💬 This month we’ve published five articles. From Finnish pharmacies to Icelandic parties, to policy models for gambling and alcohol, via overdose patterns to celebrity wines on social media. Plenty to dig into!

www.popnad.com

In the Feed and in the Glass: Celebrity alcohol marketing in Sweden In recent years, Sweden has seen a sharp rise in celebrities promoting alcoholic beverages, often through social media channels with vast audiences. The trend raises concerns about public health, cons...

✍ In the feed, and in the glass.
This week’s PopNAD- article, written by Farida al-Abani and Kerstin Janemar (SSNF & Tankesmedjan Nocturum) looks at the growing trend of Swedish celebrities promoting their own alcoholic beverages on social media.

nordicwelfare.org/popnad/en/ar...

A shifting picture: Overdose deaths in the Nordic region The Nordic countries agree: naloxone is a key tool in addressing the high number of drug-related deaths. Since September 4, the opioid antagonist has been available without a prescription across the e...

✍️ If the risk changes, so must the response

This week’s article, produced together with Alkohol&Narkotika, looks at how overdose patterns have shifted across the Nordic countries.

🔗 nordicwelfare.org/popnad/en/ar...

💡 Nordic headlines and happenings: 🔹The Swedish Public Health Agency has prohibited the use of the phrase “protection for the gums” on packaging for nicotine pouches, stating that such health… | pop... 💡 Nordic headlines and happenings: 🔹The Swedish Public Health Agency has prohibited the use of the phrase “protection for the gums” on packaging for nicotine pouches, stating that such health claims...

💡Monday means a news-summary; published here: www.linkedin.com/posts/popnad...

Is there a Nordic model for alcohol and gambling policy? The Nordic countries Denmark, Finland, Iceland, Norway, and Sweden are often grouped together under the idea of a “Nordic model.” This phrase usually refers to their welfare systems, high levels of so...

✍️ New on PopNAD:

Alcohol policy is slowly liberalizing throughout the Nordics, while gambling regulation is tightening in response to growing harm. This raises a key question: Is there a Nordic model for alcohol and gambling policy?

nordicwelfare.org/popnad/en/ar...

New Study Reveals Unequal Power Dynamics in the Shaping of Sweden´s Drug Policy - Department of Public Health Sciences The majority of stakeholders perceive that they have opportunities to influence Sweden´s drug policy. However, many experience that people who use drugs cannot get their voices heard. This is demonstr...

💊: In the shaping of Sweden´s drug policy, resources and access to political arenas matter more than interest alone, and it´s hard for people who use drugs and their families to get their voices heard. This is demonstrated by a new study from Stockholm University.

www.su.se/department-o...

💡 Some Nordic headlines and happenings: 🔹 Finland: Companies are already preparing for alcohol home delivery, as the Finnish Parliament continues to debate the proposed law that would legalize it.… |... 💡 Some Nordic headlines and happenings: 🔹 Finland: Companies are already preparing for alcohol home delivery, as the Finnish Parliament continues to debate the proposed law that would legalize it. 🔹...

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