The Power of the Clean Slate: Why Every Brand Needs an Opening Day Opening Day is exciting for the fans and franchises because the slate is clean. But what about the brands that are Always-On?

Sports teams get an “Opening Day” to renew hope and hit the reset button.

But what about your brand? If you’re open 365 days a year, how do you keep from becoming background noise?

Here is a 3-step framework to create that Opening Day feeling.

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Radio update

March of Ideas 2026! Download our PDF bracket to access exciting promotional ideas and boost your creativity for next year's March campaigns.

The March of Ideas bracket is final after Selection Sunday! Promotional ideas to start planning for 2027.
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This week's StoryFinder Session was inspired by three words I heard a U.S. Senator say to a Cabinet member.

Personalities in the Digital Age can survive beyond the brands they represent.

But content directors are challenged to balance the main brand's messaging.
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Did This President Become Famous Because He Failed To Listen? Impressions Happen Quickly. How long do we have to make an impact? One president made three quick impressions. What brands and leaders can learn from the 9th president.

Branding and leadership insight from #9.
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Brands And Radio Can Learn From Bad Bunny’s Super Bowl LX Halftime Storytelling Bad Bunny’s Super Bowl LX show showcased visuals that transcended language barriers, creating a unique storytelling experience.

If you didn’t know the songs, you knew what was happening based on the visual storytelling.

Taking a moment to mourn with my fellow SCTV fans.
#catherineohara

Content (programming) throughout the year fuels generosity during fundraising. Another slide from last week's webinar with Vidare Creative.

Product first. Sales and donations will follow.

I was a guest on a webinar yesterday, where I shared the importance of content alignment and product clarity in fundraising.

I'm sharing one of my slides with you because the three points apply to any business or brand seeking donations or sales.

Our complicated, highly-developed, in-depth, well-researched and algorithmic-boosted New Year’s message to our group is this: Start.

May your personal and professional goals and ideas be met with the courage to step out and start the process. Now, or 21 days from now. Just start.

One of my favorite concerts in the last decade.

Merry Christmas and Happy Holidays!

Rideshare Experiences: Humor and Humanity Join me as I navigate unique rideshare encounters for my StoryFinder moments. Every ride has a story, from humor to humanity.

This week's StoryFinder moments involve a stalker revelation, forgotten dentures, and the most popular smoothie.

Each story provides a life-hack moment of curiosity and application.

Take a ride with me!
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“Save a Horse, Ride a Cowboy.” He told me he never needs to hear that song again.

This StoryFinder moment is about looking for talent—everywhere. 😉
#leadership #recruitment

It’s been a while since I’ve heard the radio edit. They Ginsued that one!

“Algorithms. Creating monolithic thinkers since 2009.” - Harrell
(Of course, I had to look up the start date of algorithms in social media.)

This song sounded so good on 80s radio processing.

Harrell Media Group Announces Continued Use of Arial Font Following Exhaustive Review Explore how Harrell Media Group emphasizes branding and storytelling above font drama. Clear messaging is their priority.

Despite government’s big font decision this week, Harrell Media Group will hold the line on its commitment to clarity.
Read our latest press release!

Running out of time to meet goals, and complete tasks?

1. ☝️ Give Up Excuses: Time isn’t the enemy. Indecision is.

2. ☕️ Renew a Relationship: Have a conversation with a vendor who doesn’t have time to talk.

3. 👏 Empower Your People: Chaos is an opportunity to learn from your team.

#leadership

Indiana scored first in the #Big10Championship. Bumper music going into the break was “R.O.C.K. in the USA” by John Mellencamp. Nice touch, @foxsports.com.web.brid.gy

Bumper music is off to a good start. “Won’t Get Fooled Again,” The Who. #SECchampionship

StoryFinder: The Thanksgiving Edition Join the StoryFinder conversations about what Thanksgiving means to different people, as shared by rideshare clients on their journeys.

*Grandpa is gearing up for fatherhood again with his much younger wife.
*A woman questioning why it took so long to realize the marriage was over.
*How many kids did you have at age 32?

These and other stories are in the Thanksgiving Edition of this week's StoryFinder!
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Rivalry Weekend: one game can erase years of disappointment. Brands face the same challenge. How do we create passionate bonds beyond discounts and rewards?

Audio, video, words, & images spark loyalty transcending transactions. But it starts with human interaction. Good luck this weekend!

This is my Black Friday.
We adapt to trends and lead our audiences to success.
Following the herd is often survival and success.

But remember to define your brand’s meaning through its differences.

It takes courage and discernment.
Dark Roast. No Room. Porcelain Mug.

Yes!

Jack White performing Seven Nation Army at the end of his halftime performance.
A large number of viewers thinking, “Oh, that’s where that stadium chant comes from.” 🧐 #DETvsGB

I just heard it on @1075theriver.bsky.social

You still sound great, comrade. Did those Sennheiser headphones belong to the radio station? Community headphones were in the studios of my first station.
I love the look of the tie! A forgotten era.

This show is so good because you get to hear iconic songs in their infancy. #33. All those songs around it that wouldn’t survive.