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Posts by Maven Collective Marketing

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We’re just a couple of days away from DirectionsNA Marketing Day!

Join Erica Hakonson and Marie Wiese on April 26 for a rapid‑fire session featuring real AI‑driven marketing case studies from ISVs and SIs.

Get your ticket now: www.directionsna.com/tickets

#DirectionsNA #MicrosoftPartners

1 day ago 0 0 0 0
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From a $16M MSP to a $40M global Microsoft Partner of the Year in just three years. Join Chris Marshall and Rick McCutcheon in Orlando on April 26 as they break down the growth blueprint behind Infinity Group’s remarkable rise.

#MSPartners, this is one worth catching: www.directionsna.com/tickets

5 days ago 0 0 0 0
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Orlando has no shortage of big-ticket attractions, add this one to your list.

Discover real-world insights and proven strategies from Partners winning in the Microsoft Dynamics ecosystem.

Register now: www.directionsna.com/tickets

#MicrosoftPartners

6 days ago 1 0 0 0
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Microsoft marketing incentives can unlock real growth if you know how to use them.

Catch Karina Nielsen and Ben Reid at Directions North America Marketing Day for a clearer view of the opportunities SIs can leverage to scale marketing.

Register now: www.directionsna.com/tickets

#DirectionsNA

1 week ago 0 0 0 0
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Are webinars driving pipelines or just draining attention?

Join Adam Berezin & Jason Gumpert for “Webinars, Webcasts & Simulive Web Events: Burnout or Burning Up (The Data Don’t Lie)” to find out how to drive engagement, pipeline, and momentum.

Register now: www.directionsna.com/tickets

1 week ago 0 0 0 0
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The Microsoft Partner ecosystem can get complicated fast.

That’s why we break down Microsoft Partner types, Solution Partner designations, and MAICPP, so Partners can better understand where they fit and how to market that value clearly.

Read more: bit.ly/maven-collec...

#MicrosoftPartners

1 week ago 0 0 0 0
Directions North America Marketing Day - The "You're Not on Mute" Networking Event Session by Marie Wiese

Directions North America Marketing Day - The "You're Not on Mute" Networking Event Session by Marie Wiese

Some of the best event conversations don’t happen on stage.

Marie Wiese leads The “You’re Not on Mute” Networking Event, filled with guided conversations on sponsorship vs. mentorship and championing others in tech.

Orlando, FL | April 26, 2026

Register now: www.directionsna.com/tickets

2 weeks ago 0 0 0 0
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Your best lead gen tactic might not be what you think it is.

Directions NA Marketing Day is coming up fast on Apr 26 in Orlando, and this session from Anya Ciecierski, Amanda Sherry & Kevin Pritchard is the one you don't want to miss.

Register now: www.directionsna.com/tickets

#DirectionsNA

2 weeks ago 0 0 0 0
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We are proud to be featured in a Microsoft Advertising case study, recognizing the measurable, scalable results we've driven for Microsoft Partner clients through precision-led, full-funnel paid media strategy.

Learn more: bit.ly/maven-collec...

#MicrosoftAdvertising

2 weeks ago 0 0 0 0
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Your marketing tech stack didn't become Frankenstein overnight. But it can start feeling like one fast. 🧟

Samridhi Sharma is speaking at Directions NA Marketing Day on exactly how ISVs & SIs can stop the stack sprawl before it takes over.

Register here: www.directionsna.com/tickets

3 weeks ago 0 0 0 0
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Orlando. Marketplace strategy. Theme parks… maybe. 🎢

Join us at Directions NA Marketing Day (Apr 26) for a practical session on turning Microsoft Marketplace listings into real GTM results. Get your ticket now: www.directionsna.com/tickets

#DirectionsNA #MarketingDay

4 weeks ago 0 0 0 0
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Excited to kick off Directions North America 2026 Marketing Day in Orlando! 🌴

Our CEO Erica Hakonson joins Adam Berezin and Jason Gumpert to share insights from the 2026 Maven Partner Benchmark & MSDW P2P Marketing Survey.

Register: www.directionsna.com/tickets

1 month ago 0 1 0 0
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We sat down with TechBehemoths for their Meet the Winners series.

As a 3× award winner (2023–2025), we shared what it really takes to stand out in the Microsoft Partner ecosystem, and how marketing can drive measurable revenue impact.

Watch the full interview:
techbehemoths.com/blog/meet-th...

1 month ago 0 0 0 0
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IAMCP Canada is hosting its first in‑person chapter event of 2026, and it’s kicking off with something #MSPartners want clarity on: Solutions Partner Designations and Specializations (SPD).

Toronto is where it starts. 🇨🇦

Register now: www.iamcp.org/events/Event...

#IAMCPCanada

1 month ago 0 0 0 0
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Orlando, here we come. 🎢☀️

Join us for Directions North America Marketing Day 2026.

📍 Orlando, Florida
📅 April 26, 2026
🏨 Hyatt Regency Orlando

Built for Microsoft Partner marketers who want traction, not hype. Register now: bit.ly/maven-collec...

1 month ago 0 0 0 0
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We’re heading to Directions NA Marketing Day 2026, a full pre‑conference deep dive into AI, GTM strategy, MarTech, and Partner marketing insights for Microsoft Partners.

Register now! bit.ly/maven-collec...

#DirectionsNA #DirectionsNAMarketingDay

1 month ago 0 0 0 0
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We’re proud to renew our Partner tier with the #Microsoft Advertising Partner Program. From awareness to acquisition, we help clients achieve meaningful growth through data-driven advertising strategies.

#MicrosoftPartners #Advertising #MarketingExperts

1 month ago 0 0 0 0
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Azure Accelerate is Microsoft’s unified program for cloud and AI adoption. It brings funding, expert support, and deployment resources into one streamlined experience.

Learn more: bit.ly/maven-collec...

#MSPartners

2 months ago 0 0 0 0
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B2B marketing in 2026 isn’t about chasing trends. It’s about seamless experiences, GEO, SEO, AI used with purpose, and proof-driven credibility.

We’ve outlined the 10 trends shaping what actually drives growth for #MSPartners this year. Read more: bit.ly/maven-collec...

#B2BMarketing

2 months ago 1 0 0 0
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We are excited to welcome Radin Dynamics. We’re excited to support their next chapter with a tailored strategy that delivers measurable results.

#MSPartners #Manufacturing #DigitalTransformation

2 months ago 1 0 0 0
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Proud to welcome Northaris, and excited to announce we have supported their rebrand journey from AEA Logix. Their people-first modern workplace guidance brings clarity, speed, and real confidence for teams navigating change.

We are excited for what’s ahead with Northaris.

#MSPartners

2 months ago 0 0 0 0
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Thrilled to welcome R3 to our #MSPartner client community. Cloud-first IT, cybersecurity, and compliance are a powerful combination, and we’re excited to build a strategy that supports measurable and long-term growth.

#MSPartners #ITServices #MarketingStrategy #MicrosoftPartner

3 months ago 0 0 0 0
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You don't need massive budgets for successful marketing. 87% of #MicrosoftPartners are investing 2% of annual revenue in marketing and see stronger demand and deeper engagement across the ecosystem.

Help define the next set of insights. Take the survey: bit.ly/FY26-MSPartn...

#MSPartner

3 months ago 0 0 0 0
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Take the FY26 Microsoft Partner Global Partnership Survey and help shape next year’s insights. Complete by Dec 31 for a chance to win a $50 gift card.

Take the survey now: bit.ly/FY26-MSPartn...

#MicrosoftPartner #Survey

4 months ago 1 0 0 0
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Behind every successful Microsoft Partner is a powerful network. 85% of Partners are active in at least one Partner-led community, driving growth through collaboration and shared opportunity.

What is your experience? Share it in our FY26 survey: bit.ly/FY26-MSPartn...

#MSPartner #Community

4 months ago 2 0 0 0
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Long View partnered with Maven Collective to turn Microsoft SPF funding into real pipeline impact, including $14.5M in 4 months and a 16% MQL to SQL conversion rate.

See how strategic Partner marketing drives measurable growth.

Download the case study: bit.ly/long-view-ca...

4 months ago 2 0 0 0
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Thank you, IAMCP Philadelphia, for an engaging session! Our CEO, Erica, hosted an insight session on how Partners can elevate FY26 marketing with AEO and multi-channel AI.

If you couldn’t attend, explore our Microsoft Partner resources here: bit.ly/maven-collec...

#IAMCP #MSPartners

4 months ago 1 0 0 0
Graphic to thank you Microsoft Partners who attended Maven Collective's webinar. Laptop screen with the objectives from the session and a button to watch the on-demand now.

Graphic to thank you Microsoft Partners who attended Maven Collective's webinar. Laptop screen with the objectives from the session and a button to watch the on-demand now.

Thank you to everyone who joined our webinar yesterday!

If you missed it, the on-demand recording is now live. Catch up anytime and enter 2026 with clarity and confidence.

Watch now: bit.ly/maven-collec...

#MSPartner #MicrosoftPartner #PartnerMarketing #AI #Webinar

4 months ago 0 0 0 0
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Today’s the day!

Join us for Sleigh Your Strategy, a dive into the marketing trends shaping Microsoft Partner success in 2026.

Still time to register before we go live! Don’t miss it: bit.ly/2026-marketi...

#Webinar #2026Trends #MicrosoftPartner

4 months ago 0 0 0 0
Live webinar graphic for our Sleigh Your Strategy: 2026 Marketing Trends for Microsoft Partners

Live webinar graphic for our Sleigh Your Strategy: 2026 Marketing Trends for Microsoft Partners

It’s happening tomorrow! Wrap up your year with a deep dive into the 2026 marketing trends shaping Microsoft Partner success. From shifting buyer behavior to strengthening your market visibility, this is your chance to get ahead.

Register today: bit.ly/2026-marketi...

#Webinar #2026Trends

4 months ago 0 0 0 0