Many young women are experiencing disillusionment with work, facing long hours, inadequate pay, high stress, and limited work–life balance. Not surprisingly, idealised ‘tradwife’ lifestyles online can seem appealing, says Ellen Scott from Stylist.
Watch the full conversation: lnkd.in/e3Byz6Vf
When dads get more involved at home, everyone wins. 🏡
Professor Heejung Chung discusses how remote work is reshaping household roles and work–life balance on BBC Radio London.
Tune in from 18:54: lnkd.in/eAfPGsC4
NEW: Only a minority of Britons think there is much tension between men and women in the UK today – despite a gender divide among young people in perceptions of tension and how optimistic they are about their futures
Our latest study with @ipsosintheuk.bsky.social & @giwlkings.bsky.social 🧵 ⬇️
'Given that remote working is here to stay, it is essential for academics, policymakers, unions, and employers to work together to ensure that flexible arrangements enhance worker wellbeing, reduce inequality, and support innovation and productivity.' @heejungchung.bsky.social
How are young men and women’s attitudes toward gender, equality and identity evolving?
🗓️ 19 November
⏰ 18:30 – 19:45
Register to attend in person: lnkd.in/etT2J62P
Register for the livestream: lnkd.in/eTs_pW85
Celebrating the 2025 Brenda Trenowden Feminist Analysis Essay Prize Winners 🎉
Humayra Ismail
Ida Di Stasio
George Small
Read their winning essays: www.kcl.ac.uk/giwl/assets/...
Our upcoming event brings together leaders to discuss inclusive growth in tech and beyond.
We’re asking: how inclusive will tech-led growth really be, and what systemic, policy and workplace shifts are needed to ensure women can fully participate and benefit?
Register: www.kcl.ac.uk/events/inclu...
How do we ensure that economic progress benefits everyone, not just the few?
Our expert panel will explore how innovation can drive inclusive growth.
🗓️ 5 Nov, 18:00–21:00
📍 Science Gallery London
Register: www.kcl.ac.uk/events/inclu...
‘The tradwife trend isn’t nostalgia—it’s a warning sign.’
Last week, explored what’s behind the rise of ‘tradwife’ influencers and uncover what the evidence tells us about young women’s attitudes towards work and gender roles.
Watch the recording: youtu.be/inJ0FdPzWnk
#ESRCFestival @ukri.org
The 'tradwife' trend isn’t not a return to tradition - it's a plea for balance.
A new @giwlkings.bsky.social study finds young women are drawn to tradwife content for the aesthetic of simplicity and escape from increasingly demanding work - not for its gender roles.
🔗 www.kcl.ac.uk/news/the-tra...
‘Tradwife’ influencers are trending, but what’s really behind their appeal?
Join us for an evening that goes beyond the headlines, with new data on what young women want.
🗓️ 15 Oct
⏰ 18:15–20:30
📍 Science Gallery London
👉 Register: www.kcl.ac.uk/events/tradw...
#Tradwife #ESRCFestival @ukri.org
"this general leftwards trend amongst women is much more pronounced for those under 30, and has magnified in recent years. According to the European Social Survey the gap is still widening, with teenage girls moving even further left"
➡️ samf.substack.com/p/why-are-yo...
🎉 We're delighted that The Leverhulme Trust has awarded an Early Career Fellowship to Dr Hyojin Seo, who will join us in 2026 to explore how digitalisation is creating a new form of precarity, particularly for women – who remain overrepresented in precarious work.
➡️ www.kcl.ac.uk/news/two-ear...
"the insights in her book have been described as essential for HR leaders designing people-centric policies"
We're delighted to see HR Magazine name GIWL Director @heejungchung.bsky.social in their ‘Most Influential’ list for this year.
➡️ www.kcl.ac.uk/news/two-kin...
Attention King's Students!
Deadline: tomorrow!
Honour the legacy of Brenda Trenowden CBE by submitting your feminist analysis essay for publication and prizes up to £600.
➡️ www.kcl.ac.uk/news/brenda-t...
🌈 This Pride Month, we stand in solidarity with LGBTQIA+ communities across the globe.
In a time of rising hostility and regression, we reaffirm that gender equality must include all genders, identities and expressions.
“If you want to maintain our current standard of living and if you want to maintain economic growth, this is something we should take extremely seriously”
GIWL affiliate Dr Alice Evans in @thetimes.com on implications and solutions to the global fertility crisis
➡️ www.thetimes.com/life-style/s...
Study ANY subject at King's?
Apply feminist analysis in your coursework? Submit to the Brenda Trenowden Essay Prize by June 27th!
Winners published in Feminist Perspectives + cash prizes of £600/£300/£100.
➡️ www.kcl.ac.uk/news/brenda-t...
“Anyone facing a return to office mandate should hold their ground – resistance is more than reasonable...In the UK at least, flexibility is the norm – and will continue to be so."
@heejungchung.bsky.social is quoted in the Telegraph on trends in working from home
UG & PGT students at Kings College – the Brenda Trenowden Feminist Analysis Essay Prize wants YOUR academic work!
£600 first prize, publication opportunity, and a special award ceremony.
Submit your existing coursework by June 27th.
➡️ www.kcl.ac.uk/news/brenda-t...
"...women’s political leadership in executive positions is not merely stagnating – it is regressing."
➡️ www.unwomen.org/en/news-stor...
"One of the most important findings...may not come as a surprise to those working in the field, but is incredibly powerful to have backed by solid, empirical evidence: gender equality is not a zero-sum game"
@womensbudgetgrp.bsky.social on our Gender Equality Index (genderequalityindex.uk)
A new report from @commonswec.parliament.uk confirms what working parents already know: our system is outdated, unequal, and exclusionary.
UK fathers get just 2 weeks of leave. Mothers can get 52.
This entrenches outdated gender roles and widens the gender pay gap
"...even just speaking about women and men feels more fraught than it ever has, and I've written about this for a long time"
@lexytopping.bsky.social at our panel event last week, discussing @cordeliafine.bsky.social's new book, Patriarchy Inc
➡️ www.youtube.com/watch?v=A1yV...
🎓 Scholarship opportunity
Are you a woman in business, thinking about studying the King’s Executive MBA? Did you know that offer holders can apply for our Women Excelling in Business scholarship?
➡️ If you’re ready to take the next step, get in contact with us: www.kcl.ac.uk/business/exe...
"...patriarchy also limits our freedom, it limits what we can do and who we can be"
Last night @cordeliafine.bsky.social joined us and an expert panel to discuss her new book Patriarchy Inc
Full event ➡️ www.youtube.com/watch?v=A1yV...
Tonight we are joined by @cordeliafine.bsky.social discussing her new book 'Patriarchy Inc: What We Get Wrong About Gender Equality and Why Men Still Win at Work', with Jeremy Davies, Aneeta Rattan, @lexytopping.bsky.social, and
@heejungchung.bsky.social
📺 Live: www.youtube.com/live/A1yVl29...
South Korea gender divide update 😲
Young men lean right by 50 points
(74% conservative vs 24% centre-left)
Young women lean left by 22 points
(58% centre-left vs 36% cons)
The Brenda Trenowden Essay Prize is accepting submissions from ALL King's students.
Top 3 winners receive cash prizes AND publication.
Already written the essay? Just submit by June 27th!
➡️ www.kcl.ac.uk/news/brenda-t...
"If you ask workers right now 'what is the most important thing when you look fora job?'... they talk about flexibility, work life balance as the very top items"
@heejungchung.bsky.social spoke to @roysocmed.bsky.social last week about the challenges and opportunities of the changing workplace
