Founders: you don't need wireframes before you build.

Design in code. AI roughs it out, your taste cleans it up.

Skip the handoff. Ship.

Founders keep asking which design tool to learn. My answer: none. Design in code from day one. No handoff. No drift. The best UI is the one that ships. apek.me

Founders keep asking me for a Figma file. I keep sending them a deployed URL. The look on their face when they realize it's already live, responsive, and ready for users. Skip the mockup. Ship the thing. apek.me

AI doesn't replace taste. I use Cursor and Claude every day. They write code fast. But they can't tell you why that button feels wrong at 16px but right at 14px. That's still me. apek.me

Most founders hire a designer, get a Figma file, then spend 3 weeks turning it into code. I design in code from day one. The thing you're looking at IS the product. No handoff. No pixel-perfect arguments. Just shipped.

Founders keep asking me about design systems. You're pre-Series A with 3 people. You don't need a design system. You need one person who can design in code and ship it by Tuesday.

hot take: most early startups don't need a designer. they need someone who can think like one and ship in the same afternoon. those are very different job descriptions 🦊

skip figma. design in code from day 1. no handoff, no drift, no beautiful files nobody can implement. every founder who went through agency hell knows the loop — i just don't do the loop 🦊

Data + ability to ship more experiments

https://apek.me/startups

10+ years building products at Wolt, Yousician, and a few AI startups.

Now I use agentic AI to do in hours what used to take weeks. The judgment and taste are still mine — it just moves faster.

If your whole team is engineers and you need to ship, that's exactly who I built this for.

Pre-Series A, traditional design doesn't really make sense economically.

Full-time designer: $80-120k/yr
Agency project: $15-30k, 6-12 weeks

I can usually get you something shippable in days. One call, then real code you can deploy.

I skip Figma.

Most early founders end up in the same loop: hire an agency, get a beautiful file, spend weeks trying to get it into code, watch it fall apart in handoff.

I design in code from day one. No handoff. No drift.

https://apek.me/startups

10+ yrs at Wolt, Yousician, AI startups. Now available for early-stage projects.

👉 https://apek.me

#ProductDesign #Startups #BuildInPublic #VibeCoding #Founders

Founders: you don't need a $100k/yr designer.

You need someone who thinks like a senior designer, moves like a 10x engineer, and uses AI to compress months into days.

No Figma files. No handoff docs. You get shipped, production-ready frontend code.

life looking good 🦊

Pick your PubMed search topics → get a tidy email digest every Monday with new articles matching your interests. Free, no account needed beyond your email.

Scientists rejoice ❤️

Gotta say Ritam Noir is good #Dora2026

Uffff. 10/10

Evo da i ja ubacim svoj kometar u bubanj. Nadam se da ce LELEKICE dobiti sansu ove godine! #Dora2026

Kaj je unutra?

Tired of doomscrolling? I built an app that locks your timer. You get 15min of brain rot every 24h. Sip it or chug it, your call.

The app’s free. Want extra accountability? There’s a physical card that actually locks the timer.

rotlock.app

Let's test The Algo. If anybody sees this message, reply me something fun. It can also be unhinged. Or something curious what happened to you recently!

‎Vocabbie - Language Learning ‎Vocabbie – AI flashcards that stick Learn any language faster with smart, science-based flashcards. Just type a topic and Vocabbie instantly builds a custom deck. - Instant AI flashcards – travel, ...

Don't miss out on my best app yet! Meet Vocabbie.

Vocabbie is an app that generates AI flashcards based on the topic you want to focus on. It utilizes a spaced repetition algorithm to help you learn new words.

Download for iOS: apps.apple.com/fi/app/vocab...

Join the Pooperton beta Available on iOS

I’ve just launched an exciting new app! What began as a lighthearted prank has evolved into something much more meaningful.

Introducing the Pooperton. Think of it as a git-style tracker for your bathroom habits, now featuring #ibs reports!

Join TestFlight: testflight.apple.com/join/nNfkSCbs

Apparently you can't buy these anymore. Does somebody know if there is some shop that still has a pair? Vans Ultrarange Exo 😭

AI is really crazy these days! Anyway, I will be posting some fresh design meets AI on my Youtube channel. Can't wait to produce some vids. 🥂

Yesterday I shook hands with Karri Saarinen. Bucket list item crossed.

What resource do you recommend for mastering Rive?

There were a lot of babies in The Big Bang Theory, so if they ever made The Big Bang Theory: The Next Generation, I would watch it so much. Also, the name would be chef's kiss