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Posts by Justin Birnbaum

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Patricof Co, L Catterton ‘Champ’ Roster Includes Haliburton, Trout The firms are hoping to supercharge their deals with a deep roster of athlete investors.

Patricof Co has spent nearly a decade pooling athlete capital for investment opportunities. On Tuesday, the advisory practice took that endeavor a step further, forming a strategic partnership with investment firm L Catterton.

More at @sportico.bsky.social: www.sportico.com/business/com...

1 hour ago 0 0 0 0
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Most Valuable Soccer Teams: Real Madrid, Barça Lead at Combined $14B The top 50 soccer clubs are worth $95.5 billion combined, led by Real Madrid ($7.7 billion) and Barcelona ($6.65 billion). MLS was tops with 18 teams.

And for additional context, read his story here: www.sportico.com/valuations/t...

1 day ago 1 1 0 0
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World’s 50 Most Valuable Soccer Teams 2026 Ranking Check out Sportico's ranking of the most valuable soccer teams in the world, from Real Madrid in first all the way down to No. 50.

The EPL has 16 of the 50 most valuable soccer clubs in the world, led by Man U (No. 3, $6.47B).

But despite the dominance of the Premiership, one league landed even more clubs on @sportico.bsky.social's latest ranking.

The full list from @kbadenhausen.bsky.social: www.sportico.com/feature/socc...

1 day ago 1 1 1 1
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Churchill Downs Drops $85 Million to Buy Preakness Stakes IP Rights Churchill Downs Incorporated, based in Louisville, Ky., will now control two legs of horse racing's Triple Crown.

With two legs of the Triple Crown now under the Churchill Downs umbrella, it does raise the question of whether the company has its eyes on another acquisition.

A trifecta, perhaps? More at @sportico.bsky.social: www.sportico.com/business/sal...

2 days ago 0 0 0 0
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San Diego Padres’ Business Is Booming. Here’s Why The Southern California-based franchise is the 10th-best revenue generating club in MLB, and that number is poised to keep growing.

The San Diego Padres are the 10th-best revenue generating club in MLB, and that number is poised to keep growing.

An inside look at why the Southern California-based franchise’s business is booming from Kurt Badenhausen and myself at @sportico.bsky.social: www.sportico.com/leagues/base...

3 days ago 0 2 0 1
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This Firm Scores Public Funds Big Returns From Soccer Stragglers The London-based investment firm has locked in double-digit gains for its backers by fronting money to cash-flow challenged squads across Europe.

London-based Fasanara Capital has locked in double-digit gains for its backers by fronting money to cash-flow challenged squads across Europe.

A look inside the world of transfer-backed receivables at @sportico.bsky.social: www.sportico.com/business/fin...

1 week ago 0 1 0 0
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Charlotte’s Buzzing for the NBA’s Most Interesting Play-In Team The Hornets enter the NBA postseason as one of the hottest teams in the league. They've seen the league's biggest attendance growth along the way.

What do we want? More Kon Knueppel!

When do we want it? Now!

@jacobfeldman.bsky.social on the most interesting team in the Play-In Tourney for @sportico.bsky.social: www.sportico.com/leagues/bask...

1 week ago 2 0 0 0
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Rory McIlroy Wins Second Straight Masters, Earning $4.5M Payday Rory McIlroy has won his second straight Masters, the first player to do so since Tiger Woods in 2002. He will win $4.5 million in prize money.

Rory McIlroy earned $4.5 million for winning the Masters year, a $300,000 increase over the $4.2 million he netted for his 2025 victory in Augusta.

More on the tournament’s first back-to-back champion in 24 years at @sportico.bsky.social: www.sportico.com/leagues/golf...

1 week ago 0 1 0 0
Bryson DeChambeau Takes Driver’s Seat as LIV Golf Talks Heat Up If the Saudi-backed tour wants to retain its biggest star, it’s not going to be cheap.

If LIV Golf wants to retain its biggest star, it’s not going to be cheap.

A look at where things stand with Bryson DeChambeau at @sportico.bsky.social: www.sportico.com/personalitie...

1 week ago 0 0 0 0
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Israeli Billionaire’s Company Snaps Up Spanish SailGP Team Los Gallos is the 12th franchise sold by the burgeoning sailing series, with more transactions likely on the horizon.

Idan Ofer is expanding his sports empire to include Los Gallos, the 12th franchise sold by the burgeoning SailGP racing series.

My story at @sportico.bsky.social: www.sportico.com/business/tea...

2 weeks ago 0 0 0 0
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World’s Highest-Paid Golfers: Rahm, McIlroy, Scheffler Each Top $80M The 10 top earners in the sport pulled in an estimated $558M over the last year as golf’s dueling tours outline sweeping changes for their futures.

The world’s 10 highest-paid golfers pulled in a collective $558 million over the past 12 months before taxes and agents’ fees, led by Jon Rahm, Rory McIlroy and Scottie Scheffler.

My list at @sportico.bsky.social: www.sportico.com/personalitie...

2 weeks ago 1 1 0 0
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Son Rise: LAFC Cashes In With Another Korean Culture Tie The acquisition of star Son Heung-min doesn’t quite rise to Shohei Ohtani’s effect on the Dodgers, but it’s pushing LAFC’s business to new heights.

LAFC's acquisition of star striker Son Heung-min doesn’t quite rise to Shohei Ohtani’s effect on the Dodgers, but it’s pushing the MLS club's business to new heights.

My story on LAFC's latest deal, with Hello Soju, and its commercial push at @sportico.bsky.social: www.sportico.com/business/spo...

3 weeks ago 3 2 0 0
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Why Michigan’s Road to the NCAA Frozen Four Runs Through Albany While the use of neutral sites in the NCAA hockey tournament has become a point of controversy, it offers venues in cities like Albany an opportunity to turn a tidy profit.

While the use of neutral sites in the NCAA hockey tournament has become a point of controversy, it offers venues in cities like Albany an opportunity to turn a tidy profit.

My story at @sportico.bsky.social: www.sportico.com/leagues/coll...

3 weeks ago 0 1 1 0
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Roger Mason Jr. Sells Sports Incubator Vaunt to AI Platform In a bid to tap the $400 billion global participation sports market, Future of Sports Platform is acquiring Roger Mason Jr.’s incubator for emerging leagues and competitions.

In a bid to tap the $400 billion global participation sports market, Future of Sports Platform is acquiring Roger Mason Jr.’s incubator for emerging leagues and competitions.

My story at @sportico.bsky.social: www.sportico.com/business/tec...

4 weeks ago 1 0 0 0
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Meet Pasta Brand Ripi’s Lottery Ticket: Duke Recruit Deron Rippey Jr. Frozen pasta brand Ripi doesn't have a huge marketing budget, but it's playing the long game by signing a top hoops prospect with a relevant name.

Frozen pasta brand Ripi doesn’t have the marketing dollars of a global company, but it’s playing the long game by getting in on the ground floor of a basketball prospect with a bright future.

My story at @sportico.bsky.social: www.sportico.com/business/spo...

1 month ago 1 1 0 0
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Tracy McGrady Relaunches 1v1 League With Next Gen Investment The Ones Basketball League is back after receiving a multimillion-dollar cash infusion from Miami-based investment firm.

Tracy McGrady’s Ones Basketball League is back for its third iteration after receiving a multimillion-dollar cash infusion from a Miami-based investment firm.

My story at @sportico.bsky.social: www.sportico.com/personalitie...

1 month ago 0 1 0 0
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NFLPA Selects JC Tretter as New Executive Director Eight months after Lloyd Howell Jr. stepped down in the face of multiple scandals, the NFLPA has a new leader.

Eight months after Lloyd Howell Jr. stepped down in the face of multiple scandals, the NFLPA has a new leader.

Meet the union's new executive director. My story at @sportico.bsky.social: www.sportico.com/leagues/foot...

1 month ago 2 2 0 0
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Cat Macario Signs Record NWSL Contract With San Diego Wave The USWNT star is joining the NWSL and set to earn nearly $8 million in guaranteed money with the San Diego Wave, the league's biggest deal ever.

SCOOP: Catarina Macario has signed a record contract with the SD Wave, and it is believed to be the largest deal by total value in the history of women’s pro soccer.

Story from @ebennovywilliams.bsky.social, @soshnick.bsky.social and myself at @sportico.bsky.social: www.sportico.com/personalitie...

1 month ago 8 4 0 0
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How F1’s Middle East Woes Could Hurt a Very Reliable Revenue Stream Formula 1 earned more than $800 million from promoter fees last year. Expected race cancellations could mean forfeiting roughly 14% of that.

Formula 1 earned more than $800 million from promoter fees last year. Expected race cancellations in Bahrain and Saudi Arabia could mean forfeiting roughly 14% of that.

My story at @sportico.bsky.social: www.sportico.com/leagues/moto...

1 month ago 0 0 0 0
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Carolina Hurricanes Stake Sale Approved by NHL Owners Tom Dundon is one step closer to unloading 12.5% of the NHL franchise after the league’s owners approved the pending transaction.

Tom Dundon is one step closer to unloading 12.5% of the Carolina Hurricanes after the NHL owners approved the pending transaction.

Story with @soshnick.bsky.social, @ebennovywilliams.bsky.social, @kbadenhausen.bsky.social and myself at @sportico.bsky.social: www.sportico.com/business/tea...

1 month ago 2 0 0 0
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How Williams’ Owner Is Driving Value as F1 Rises in U.S. Under Dorilton Capital, Williams has appreciated more than 900%. Its owners see even more growth on the horizon—if they can start winning.

Under Dorilton Capital, the Williams F1 Team has appreciated more than 900%. With a rapidly growing commercial business, its owners see more growth on the horizon—if they can start winning.

More at @sportico.bsky.social: www.sportico.com/leagues/moto...

1 month ago 0 0 0 0
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How Lewis Hamilton Earned an F1-Record $100 Million in 2025 Lewis Hamilton had a brutal season on the track in 2025, but his Ferrari salary and huge sponsor portfolio helped him earn an F1-record $100 million.

Year 1 at Ferrari did not go well for Lewis Hamilton on the track, failing to make a podium for the first time in his F1 career.

But off the track, it was a banner year for his bank account.

From @kbadenhausen.bsky.social at @sportico.bsky.social: www.sportico.com/personalitie...

1 month ago 1 1 0 0
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A Tale of 2 Soccer Cities: Inside the Chelsea-Wrexham FA Cup Showdown In a modern edition of David and Goliath, the rags-to-riches Wrexham faces off against EPL giant Chelsea in its quest for English soccer supremacy.

In a modern edition of David versus Goliath, the rags-to-riches Wrexham faces off against Premier League giant Chelsea in its quest for a trophy.

Story with the great Luke Cyphers at @sportico.bsky.social: www.sportico.com/leagues/socc...

1 month ago 0 0 0 0
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Joe Tsai Exits, Carlos Vela Joins LAFC in $1.25B Stake Sale The billionaire owner of the Brooklyn Nets is selling his stake in the Los Angeles-based MLS club, while a local legend and two others are coming in.

SCOOP: Nets owner Joe Tsai and Fanatics Collectibles CEO Mike Mahan have sold their stakes in LAFC at a $1.25 billion valuation.

Three new LPs are in, including a club legend. With @ebennovywilliams.bsky.social and @soshnick.bsky.social at @sportico.bsky.social: www.sportico.com/business/tea...

1 month ago 2 1 1 1
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WNBA Stoppage Wouldn’t Be Filled by Red-Hot Unrivaled League WNBPA union leaders Kelsey Plum, Breanna Stewart face off in Unrivaled's 3-on-3 final Wednesday. Then they'll keep negotiating a new WNBA labor deal.

Unrivaled's second season concludes Wednesday. WNBA labor uncertainty awaits.

@jacobfeldman.bsky.social breaks down the state of women's basketball at @sportico.bsky.social: www.sportico.com/leagues/bask...

1 month ago 1 1 0 0
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Nu Deal: Inter Miami Joins MLS’ Top Tier for Stadium Naming Rights Brazilian financial services company Nu is lending its name to Inter Miami’s new stadium as it seeks to establish a foothold in the U.S.

Brazilian financial services company Nu is lending its name to Inter Miami’s new stadium as it seeks to establish a foothold in the U.S.

Story at @sportico.bsky.social: www.sportico.com/business/spo...

1 month ago 2 0 0 1
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Chinese Billionaire Buys Miami Dolphins Stake at $12.5B Valuation Chinese phone magnate Lin Bin is buying a 1% stake in the NFL's Dolphins at a record valuation of $12.5 billion.

Lin Bin, the co-founder of smartphone giant Xiaomi, has bought a 1% stake in the holding company that owns the Miami Dolphins and other assets at a $12.5 billion valuation.

From @soshnick.bsky.social, @ebennovywilliams.bsky.social and me at @sportico.bsky.social: www.sportico.com/business/tea...

1 month ago 1 2 0 0
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The Richest Owner in U.S. Sports Quietly Expanded His Sports Empire Rob Walton, who also owns the Denver Broncos, wrote a nine-figure check for a 10% piece of the Arizona Diamondbacks two years ago.

Rob Walton bought the Broncos in 2022 for a then-record $4.65B, outbidding the pack by $400M.

He's quietly continued that spending spree, picking up 10% of the DBacks in 2024.

With @ebennovywilliams.bsky.social and @soshnick.bsky.social at @sportico.bsky.social: www.sportico.com/business/tea...

1 month ago 1 2 0 1
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The WBC Is Testing the Edges of Trump’s Immigration Policy While athletes are mostly exempted from Donald Trump’s travel bans, fans from restricted countries hoping to attend the WBC aren’t as lucky.

While athletes are mostly exempted from Trump’s travel bans, fans from restricted countries hoping to attend the World Baseball Classic in the U.S. aren’t as lucky.

A look at how the administration's immigration policy impacts sports at @sportico.bsky.social: www.sportico.com/leagues/base...

1 month ago 0 1 0 0
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Jack Hughes’ ‘Lost’ Olympic-Winning Puck Has Been Found The puck from Jack Hughes’ game-winning goal in the gold medal game at the 2026 Olympics is in safe hands.

Hey, Jack Hughes. We found your puck. Story with @soshnick.bsky.social at @sportico.bsky.social: www.sportico.com/leagues/olym...

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