Imagining Best Products May 7 â June 21, 2026 Branch Museum of Design 2501 Monument Ave. Richmond, Virginia branchmuseum.org Overview: Imagining Best Products is an exhibition of the ideas and artifacts of BEST Products that will be held at the Branch Museum of Design in May-June 2026. About the Show: This exhibition will bring together the legacy of Best Products in architecture, graphic design, business, and artistic patronage. Beginning in the 1970s, Best Products, a retail company founded by Sydney and Frances Lewis in 1957, commissioned a series of experimental stores that transformed our expectations of suburban architecture. Stores designed by James Wines / SITE created a media frenzy in the 1970s and 80s. So did the designs featured in the 1979 exhibition held at the Museum of Modern Art in New York entitled âBuildings for Best Products,â which invited prominent young architects to re-imagine big box retail. The Best Headquarters and Virginia Museum of Fine Arts West Wing, both designed by Malcolm Holzman of Hardy Holzman Pfeiffer Associates (now Steinberg Hart), further cemented Bestâs place in architectural history. The companyâs iconic graphic identity, designed by Tom Geismar of Chermayeff & Geismar & Haviv, is also an important milestone in corporate design. Together with the Lewis Familyâs pioneering patronage of the arts, the story of Best Products is one of the most significant chapters in the history of 20th century American visual culture. âImagining Best Productsâ will bring this story to the public, asking us to reconsider the relationships between, art, design, culture, commerce, and the landscapes of everyday life.
Imagining Best Products May 7 â June 21, 2026 Branch Museum of Design 2501 Monument Ave. Richmond, Virginia branchmuseum.org Goals & Audience: 1. To welcome a broad spectrum of society to explore the legacy of Best Products and the Lewis Family. 2. To inspire people in the arts, the business world, and beyond to reconsider the role of culture in commerce. 3. To illustrate the rich connections between architecture, graphic design, and other disciplines. 4. To reach both the general public and those deeply engaged in design. 5. To include an educational and research component in partnership with the Harvard University Graduate School of Design. Content: Imagining Best Products will bring together architectural drawings, models, photographs, printed materials, sketches, and other artifacts related to the design of Best Products. The cornerstone of the show will be original materials from globally significant designers including Malcolm Holzman, Tom Geismar, Stanley Tigerman, Robert A.M. Stern, and James Wines / SITE. Other items to be exhibited by the museum will include promotional materials, sketches, graphic works, and drawings related to Best. Historical photographs and interpretative texts will tie together the story of the company and of Frances and Sydney Lewisâs journey in business and in life. Students at the Harvard University Graduate School of Design will also assist in preparing the exhibition. Programing such as talks, tours, and screenings will compliment the exhibit. Dates: May 7th - June 31st, 2026 (provisional) Curator: Don OâKeefe AIA AIJ CPIJ, Architect, Lecturer in Architecture, Harvard University Advisory Committee: James Wines SITE New York Suzan Wines SITE New Yor kMalcolm Holzman Architect, Partner, Steinberg Hart Tom Geismar Founding Partner, Chermayeff & Geismar & Haviv Janet Parks Emeritus, Avery Architectural Library, Columbia University Edwin Slipek Writer and architectural historian Elizabeth Cogar Writer and editor
#PoMo architecture heads, and fans of James Wines' provocative 1980s Best Products showrooms & Hardy Holzman Pfeiffer's stunning glass block Best Products Corporate Headquarters will want to mark their calendars, and *not miss* this upcoming exhibition at the #BranchMuseumOfDesign in Richmond VA.