‘Just What Elon Needs’: New Twitter CEO Linda Yaccarino Is Musk's Bet to Win Back Sales Twitter’s next leader is a well-connected media executive whose deep ties to Madison Avenue could help lure advertisers back to the platform at a critical time.

New: Media insiders weigh in on Linda Yaccarino, Musk’s pick for Twitter CEO. Yaccarino will helm a company mired in multiple crises — many of them spurred by himself: