All-new coloring book page and activity sheet for kids for the American bison! 🦬 Download + print for free: hpconservation.com/my-wildlife-...
Science-grounded resource for classrooms, homeschool, nature programs, combining literacy and conservation learning in a simple, engaging way!
News outlets are blocking the Wayback Machine internet archive. Journalists and advocacy groups want to protect the internet archive. But media/publishers want to defend against scraping and stealing their work. A new arrangement is needed. www.wired.com/story/the-in...
My talk will provide you with real, actionable tools and techniques at the intersection of discoverability and journalism to translate journalistic rigor into measurable discoverability signals that perform in AI-driven search environments!
Register here: www.campixx.de/campixx/tick...
Investigative journalism is built on verifiable sources, transparent evidence, and editorial accountability. This session will demonstrate how and why credibility, accuracy, and authenticity are becoming the next major battleground for discoverability, beyond keywords or content volume.
ncoming, Berlin! 🇩🇪 I will be speaking live at CAMPIXX 2026 in Berlin, Germany on June 18-19 about "From Sources to Signals: Trust as the Next Competitive Layer in AI Search."
If you're in the region and want to attend CAMPIXX, you can use code HRMSPK2026 to take a 10% discount on tickets!
How does egg color happen? What is it made of? Does it benefit the embryo? And, why are some eggs plain white? Egg pigmentation is surprisingly complex.
Why are people flocking to AI search so quickly? Because it removes the burden of stitching information together ourselves. This episode unpacks what AI is really replacing, and where it fits in the search journey.
Watch here: www.yext.com/resources/we...
"AI arrives at the perfect moment to simplify a chaotic, fragmented search experience. 'Give me all your questions at once, I’ll do the research for you.' That’s the promise of AI search."
Check out the whole #AISearch conversation I had with Yext here 👉 www.yext.com/resources/we...
“The dynamics of search are changing. The user expectation for what they’re going to get when searching is changing. It’s essential that we adapt to that while trying to continue to respect the origin of that information and reward those information creators.” www.niemanlab.org/2026/03/four...
⏳ End of an Era: The Final Live Actionable AI For Marketers Course starts next Tue, Apr 6th!
We're expanding the ways marketers can learn AI, so this is the last time this course will run as a live, small-group experience with direct, hands-on attention from me.
The same pattern appears in personal finance (NerdWallet, -73%) and health publishing (Healthline, -50%).
Why? The steepest declines coincide with the expansion of AI Overviews, increased Reddit rankings for commercial keywords, and growing use of AI assistants for product research.
10 major tech publications lost a combined 65 million monthly organic search visits between their peaks and January 2026. Four of them lost over 85% of their traffic.
growtika.com/blog/tech-me...
USA Today shows that prioritizing reader "lifetime value" over raw volume has potential. They lost 30% of their subscribers but kept revenue steady at $1.1B by:
1. Embracing micropayments
2. Traffic diversification from Google
3. Locking in licensing deals.
www.amediaoperator.com/news/usa-tod...
A bot named TomWikiAssist was blocked by Wikipedia editors after it began autonomously researching, writing, and editing articles it found "interesting," even communicating directly with human editors. www.niemanlab.org/2026/03/i-wa...
As climate change shifts where certain tree species can survive, forests are effectively on the move, but far too slowly to keep pace. Scientists are stepping in with “assisted migration,” relocating seeds to areas where they’re more likely to thrive in the future. www.sierraclub.org/sierra/growi...
Osprey chicks are starving in the Chesapeake Bay as industrial menhaden fishing disrupts a critical food source. Scientists & conservation groups warn these birds are a clear signal of a larger ecosystem breakdown, and call for major cuts. www.sierraclub.org/sierra/will-...
“Search isn’t SEO — it’s human psychology. The ways, places, and reasons people search will evolve forever, but humans will always search." I get into what's changed about search (and what hasn't) on this episode of Experts of Experience. podcasts.apple.com/us/podcast/f...
Anyone else on #Substack? substack.com/@heatherphys...
Agaves rely on bats for reproduction just as much as the hungry bats depend on agaves for food. But wild agave plants are declining: 42 of 168 species are threatened or severely endangered. Great story by Becca Warner for BBC about bat conservation and tequila. www.bbc.com/future/artic...
The main barrier to speaking up or acting as an ally for others at work? It's not a lack of caring or awareness, it was "distrust and tension between people in their organization, which had them second-guessing themselves and self-censoring." theconversation.com/distrust-and...
Scientists know HOW leaves change color in fall (trees break down green chlorophyll and pull nutrients back for winter). 🍁 But scientists don't know yet WHY many trees evolved bright fall colors. Fascinating read by Ally Hirschlag for BBC about the running theories: www.bbc.com/future/artic...
Rick Saez and I got into the intersection between outdoor adventures and business leadership in ep. 537 of the Outdoor Adventure Lifestyle Podcast - give it a listen wherever you get your favorite podcasts: ricksaez.com/podcast/537-...
"There's so much we can't control for. I can't control the algorithms, and I can't control the weather at the top of the mountain. But what I can control is strengthening my toolkit, so when the time comes, I can assess and respond in real time with confidence and a clear head."
"More Than 880 [people] working for Google are 'vehemently opposed' to Google’s dealings with the Department of Homeland Security, which includes Immigration and Customs Enforcement (ICE) and Customs and Border Protection (CBP)." www.wired.com/story/hundre... via @wired.com
Hi! I'm a search expert. I got asked last week whether it's possible to exclude amazon.com, target.com, walmart.com and other larger retailer websites from search results in Google, Bing, Ecosia and others.
Answer: Yes, it's easy, and here's how.
Loved this conversation with Crystal Waddell for the The Simple and Smart SEO Show podcast. We talked #AI reshaping the #SEO landscape and why human-centered strategy still matters. Listen to part 2!
🎧 Apple podcasts.apple.com/us/podcast/a...
🎧 Spotify open.spotify.com/episode/1oB5...
“If we think of ourselves only as SEOs — only about Google, only about websites — we will be obsolete, and in many cases already are. When we step back and think about what we’re really trying to do, it’s making brands discoverable in the moments customers actually care to receive it.”
NEW research: sparktoro.com/blog/new-res...
If you give ChatGPT the same request for product recommendations 100X, will you ever get the same list twice?
And what does that answer mean for folks who try to track their brand presence in AI tools?
Finally, some real answers 🧐
