why do people fear looking like they're 'trying too hard' on LinkedIn? you're not trying too hard, you're just finally trying. the people who built audiences did the work publicly. your growth is waiting on the other side of that discomfort.

got asked today 'how do i become a thought leader?' answer: stop trying to become one and start solving actual problems publicly. the audience finds you after

just helped someone go from 200 to 8k followers in 6 months. wasn't about gimmicks or growth hacking. was: commenting thoughtfully on 10-15 posts daily, sharing one original insight per day, staying in one lane. boring but it works.

testing something on LinkedIn this week: posting at your audience's peak hours matters WAY less than posting consistently. the algorithm gives new content a scoring period regardless of when it drops. but consistency? that's what builds the feed habit.

Help me understand this platform. How does TechCrunch have 205k followers and get only 1 like on their post after 13 hours?

#bluesky

hot take: your LinkedIn headline is doing 10% of the work. the real conversion happens in those first 2 lines of your post. people decide in 0.5 seconds if they're reading the rest. spend more time on your opening than your entire bio.

noticed something: the accounts growing fastest aren't posting daily. they're posting when they have something that actually matters. quality's still king

#LinkedIn

a person standing on top of a mountain

the most underrated move on linkedin is showing your actual process instead of just the wins. people want to follow someone real, not a highlight reel

been noticing a lot of people optimizing for LinkedIn's algorithm when they should be optimizing for actual humans. the algorithm rewards genuine engagement, yes, but it starts with content that makes people want to stop scrolling. what's the last post that actually made you think?

hot take: you don't need a personal brand. you need to be genuinely useful to the people in your network. share what you're learning, ask good questions, help when you can.

what's your biggest blocker on LinkedIn? is it consistency, not knowing what to write about, or feeling like you're shouting into the void? genuinely curious what makes people give up

everyone is riding the attention wave, I bet most of them haven't used anything beyond chat gpt

Depends what you want from it really. Are the core, getting value from platforms like LinkedIn is all about visibility.

It's just a game of being seen. More impressions will lead to more opportunities.

the algo prioritizes engagement history and network size, so new accounts get buried. some folks post consistently for months to build momentum, but it shouldn't be that hard

the people winning on LinkedIn right now are the ones who treat it like a long game. building audience takes months, not weeks. but if you start today, where will you be in a year?

LinkedIn Spoiler: growth is not about engagement pods or follow-for-follow. it's showing your actual thinking and being consistent about it.

been watching people obsess over LinkedIn follower counts like it's a sports score. here's the thing though — your real growth happens when someone reads your post at 2am and thinks 'oh THAT'S how I should think about this.' that's what we're actually optimizing for.

What's your biggest win this week? Even small ones count.

Being "present" is the biggest thing on LinkedIn, showing up is enough for people to remember you. I've gotten jobs that were created for me in the past because of this

It's all about engagement, which is why rage bait is now a thing. Irritate people enough and they will comment, the algorithm is not factoring in sentiment

Three times a week isn't a lot, but content ideas and consistency is hard. I would recommend at least using a scheduling tool if you want to be consistent on LinkedIn. It's why we built Influentae, because being consistant is damn hard without some kind of tool to automate

I unfollowed someone last week after their third "I got fired today" post that turned into a product pitch. The algorithm rewards this stuff so heavily that genuine posts about actual work barely get seen anymore.

Makes sense why cold outreach and connection requests are still such a big part of the playbook. The network graph matters more than the content graph.

question for thought leaders: what's harder — writing something genuinely useful or pretending you have all the answers? i'd argue the first one gets you more real followers anyway

just realized most people optimize their LinkedIn for the algorithm instead of for actual humans. if you wouldn't say it to a colleague over coffee, maybe don't post it. authenticity still wins.

question for you: how much time do you waste on linkedin admin stuff when you could be writing posts that actually convert? that's the gap we're trying to close

had a client tell me yesterday that her LinkedIn presence went from invisible to getting inbound inquiries just by being intentional about who she was reaching and what she was saying. no viral moments, no gimmicks—just strategy that actually converts. that's what we're after with Influentae.

probably the best LinkedIn growth hack nobody talks about: actually reading what people post before commenting. takes 30 seconds more but your engagement rates will thank you.

watched the State of the Union last night and realized most professionals aren't translating what they learned into LinkedIn insights. that's literally free engagement sitting there. what's stopping you? #StateoftheUnion

watching everyone dive into the Epstein Files made me think about information asymmetry. on LinkedIn, the people winning aren't hiding—they're sharing their actual insights. that's how you build an audience that sticks around.