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Posts by The PRFAQ book

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The Startup Day 2026 speaker lineup is live.

16 founders. 30+ startups built between them. Over $1B raised. Products used by billions.

Seattle, May 15. Here's who's on stage. 👇

16 hours ago 4 1 2 1
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Startup Day 2026 | The Founder Conference | Seattle - May/15 Seattle's one-day conference for founders and future founders. Tactical talks, co-founder matching, advisory meetings, startup fair. May 15, 2026.

Early-bird tickets for Startup Day 2026 end tonight at midnight.

$195 today. $295 tomorrow.

15 founder talks. 1:1 investor meetings. Co-Founder Match. @ericries.bsky.social + Terry Myerson keynotes. Startup Fair. Free copy of Eric's new book.

seattleflow.org/startupday

1 month ago 6 4 1 0
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.@ericries.bsky.social wrote the book that changed how startups get built.

His next one will change how they stay built.

1 month ago 5 2 2 0
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@ericries.bsky.social keynoted Startup Day back in 2011. I guess Seattle founders didn't scare him enough, and he's back for more!

Eric is opening Startup Day 2026!

The author of The Lean Startup has a new book, Incorruptible.

Ticket buyers get a free copy!

☔️🚀 seattleflow.org/startupday

1 month ago 8 3 1 1
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Terry Myerson left Microsoft after 21 years to build Truveta, now a $515M+ company saving lives with data.

He's keynoting Startup Day 2026.

Early bird ticket sales end this Friday.

seattleflow.org/startupday

1 month ago 7 1 2 1
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Startup Day 2026 | The Founder Conference | Seattle - May/15 Seattle's one-day conference for founders and future founders. Tactical talks, co-founder matching, advisory meetings, startup fair. May 15, 2026.

Early bird tickets for Startup Day 2026 end March 13. Save $100.

400+ founders. 15 talks. 1:1 investor meetings. Co-founder matching. Startup Fair. All in one day at Bell Harbor in Seattle.

seattleflow.org/startupday

1 month ago 4 1 0 1
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How We Built This | Startup Day 2026 | Seattle Flow How we built the Startup Day conference website in three weeks using AI, Claude Code, and zero lines of hand-written code.

Built the Startup Day 2026 Conference website and back-office with Claude Code. Zero hand-written code. 3 weeks. 130 tickets.

I wrote an article covering the design, strategy, workflow, deployment, testing, etc.

startupday.seattleflow.org/how-we-built...

1 month ago 8 2 2 0
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Something is happening in Seattle right now. Layoffs + AI + Tech + ☔️ = countless side-projects, ready for the next step -> Founders galore.

What's missing is a place where it all connects.

We built it. 🧵

1 month ago 11 3 1 1
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The PRFAQ Framework: Adapting Amazon’s Innovation Framework to Work for You Amazon.com: The PRFAQ Framework: Adapting Amazon’s Innovation Framework to Work for You (Audible Audio Edition): Marcelo Calbucci, PRFAQ Lab LLC, Virtual Voice: Books

My book The PRFAQ Framework is now an audiobook on Audible! 🎧

I thought audio might under-deliver the nuances of content, but so many people asked for it. Gotta listen to your customers.

Listen today!
amzn.to/46JoUNj

9 months ago 5 1 1 1
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You’ve been using LLMs wrong to help you with product strategy!

Sadly, too many “experts” out there (and even tools) will tell you how an LLM will write a PRFAQ for you. That's dumb! Yet, I didn't have an answer on how you must use it the *right* way… until now.

1/3

10 months ago 6 1 1 0
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Interested in learning about PRFAQ and Working Backwards and don't have the time to read the book? Join our workshop this Thursday.

It'll be packed with insights on product discovery, strategy, writing with clarity, engaging your team, and more.

Register today:
👉 www.theprfaq.com/workshop

10 months ago 4 1 0 0
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Next week, I'll host the updated version of the PRFAQ & Working Backwards workshop for product managers and founders. Learn how to use the framework to convert a good into a great idea, start with your customer, think critically, and inspire action.

www.theprfaq.com/workshop

10 months ago 8 2 2 0
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From Vibe Coding to Marketing Plans: How PRFAQ Provides AI Context | PRFAQ

The secret to getting powerful results from your LLM isn't just how good your prompt is. It's providing a clear context.

My latest article shows how Amazon's PRFAQ gives AI the exact context it needs to be a better coder, writer, planner, and more.

www.theprfaq.com/articles/vib...

10 months ago 7 2 1 0

Elevate your strategy skills!

10 months ago 4 0 0 0
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To celebrate Product Management Day* (May/13), I slashed the price for The PRFAQ Framework book for the entire week!

Get your copy ASAP!

Go to www.theprfaq.com/buy to get your copy.

*Yes, it's a thing.

11 months ago 3 2 1 0

People think they need clarity before writing, when, in fact, writing is how you get clarity.

11 months ago 14 4 1 1
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The Amazon Writing Culture | PRFAQ

Curious about the Amazon Writing Culture? www.theprfaq.com/articles/ama...

11 months ago 2 1 0 0
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How to Use Amazon's Powerful PRFAQ Framework For Any Project | Marcelo Calbucci Welcome to the 'NewFounder' edition of the newsletter.

I collaborated with Barry Winata in a great article explaining the details of the PRFAQ and how to innovate better and ship better products for your customers. beesletter.substack.com/p/how-to-use...

11 months ago 7 1 0 0
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PRFAQ - Working Backwards Workshop (Beta) · Luma [This is an experimental workshop for people to learn about the PRFAQ Framework/Working Backwards] Are you struggling to create an inspiring vision for your…

Just a few spots left for the first PRFAQ/Working Backwards workshop I'm hosting next week. Learn how to innovate faster, discover better strategy, and collaborate with your team and leaders to build better products. lu.ma/9sa1b8sn

11 months ago 4 1 1 0
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Should I use AI to write my PRFAQ? | PRFAQ

AI or not AI, that’s the question I get asked all the time regarding writing a PRFAQ/Working Backwards. Here's my answer…

www.theprfaq.com/articles/ai-...

11 months ago 6 1 0 0

We are hosting our first workshop! Check it out...

1 year ago 4 0 0 0
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The Four Types of PRFAQ | PRFAQ

Teams don’t realize their PRFAQ is answering the wrong questions for where they are on the journey.

I found a simple way to explain the 4 product lifecycle stages—Problem, Solution, Scale, and Performance—and how to right-size your PRFAQ to match.
www.theprfaq.com/articles/the...

1 year ago 8 1 0 0
Adapt Amazon’s innovation framework for product excellence – with Marcelo Calbucci
Adapt Amazon’s innovation framework for product excellence – with Marcelo Calbucci YouTube video by Product Mastery Now

I had a blast recording this episode of Product Mastery Now with Chad McAllister. We covered product strategy, writing, PRFAQ, and more. www.youtube.com/watch?v=yTwH...

1 year ago 4 1 0 0

Time is running out! 🕙

Improve your thinking, storytelling, and business strategy to build a better product/business! 🔥

1 year ago 4 1 0 0
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Your journey starts with a PRFAQ Example | PRFAQ

The best way to get started with a PRFAQ is to read an example.

www.theprfaq.com/articles/sta...

1 year ago 3 1 0 0
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Buy The PRFAQ Framework book: Adapting Amazon’s Innovation Framework to Work for You by Marcelo Calbucci A system for innovators to think critically, articulate ideas, and inspire action.

For Bluesky users, we are offering 20% off on the PDF edition of the PRFAQ Framework book for the next 3 days. Improve your product, business, or project chances of success by using this proven method to discover a better strategy and vision!

Use coupon code BSKY20. www.theprfaq.com/buy

1 year ago 2 2 0 1
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Excuse me.

1 year ago 4 1 1 0
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Amazon's PRFAQ: Execute Innovation Like a Pro Marcelo Calbucci

Amazon's PRFAQ: Execute Innovation Like a Pro Marcelo Calbucci

84% of execs say innovation is key, but only 6% are satisfied with their company's performance! 🤯 Is your company really innovating? The problem isn't ideas, it's execution.
Read my interview with @calbucci.com on Amazon's PRFAQ: Executing Innovation

www.linkedin.com/pulse/your-c...

#Innovation

1 year ago 5 2 0 0
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Divergent vs. Convergent Strategy | PRFAQ

Divergent and Convergent Thinking are crucial to discover, debate, and decide on a strategy and a vision. www.theprfaq.com/articles/div...

1 year ago 13 3 1 0

If you are a product leader, startup founder, or innovator interested in learning how the PRFAQ will help you discover, debate, and decide on a vision and a strategy, please, answer this 3-minute survey! Thank you!

👉 maven.com/forms/facac6

1 year ago 7 2 0 0