MacPaw made the 2026 Inspiring Workplaces Awards shortlist in Europe ⚡
Making this list is a reflection of everyone on the team who makes MacPaw what it is. Results drop May 21. Wish us luck!
Full finalist list: www.inspiring-workplaces.com/content/2026...
50 years ago, Apple started building the computer for the rest of us.
18 years ago, MacPaw fell in love with it — and hasn’t stopped building tools to take care of it since.
Since then we share a belief that your Mac deserves to work beautifully.
Happy 50th, Apple! Here’s to the next chapter 🎉
Buy once, pay yearly, or subscribe monthly — choose your own story. ❤️🔥 Explore different subscription options for Bartender, AlDente Pro, Downie, Elmedia Player, and Joycast.
Visit the Setapp Marketplace — bit.ly/Setapp-marke.... 🤌
Watch the full talk on our YouTube — www.youtube.com/watch?v=Xp2b...
We call it a "personal computer" — but how personal is it, really?
At @sxsw.com, MacPaw CTIO Vira Tkachenko made the case that most of us are barely scratching the surface of what our Macs can do — and that AI is the thing that finally makes them live up to their name.
In two weeks, MacPaw built 355 unique AI projects. Not for users. For how we work.
Engineers, designers, lawyers, marketers — everyone built. Not waiting for a special AI team. Just doing it.
The question is no longer "should we use AI?" It's "are we moving fast enough?" 👾
@sxsw.com 2026 — wrapped, and we're still buzzing!
Live demos, great people, and Vira Tkachenko's talk on the future of the personal computer — what a week, Austin. Thank you and see you next year ✌️
#SXSW2026
And while you're at @sxsw.com today — don't miss Vira Tkachenko on stage at 2:30 PM. Seventeen years building for the Apple ecosystem, and today she's sharing where the desktop is actually headed next.
🎤 JW Marriott – Salon E, 2:30–3:30 PM CT
Add Vira's session — schedule.sxsw.com/2026/events/...
Yesterday's happy hour was everything — today, we're back for more.
The MacPaw team is at the Innovation Clubhouse all day. Come say hi, grab a chat, and let's talk about what you're building.
📍 Brazos Hall, 204 E 4th St
Austin, day one. MacPaw is officially at @sxsw.com 2026 🤠
We’re at the Innovation Clubhouse at Brazos Hall all week — come say hi, catch a livestream, or save Vira Tkachenko’s (CTO at MacPaw) talk on AI and the future of the desktop.
📍 Innovation Clubhouse, Brazos Hall, 204 E 4th St
Meet Sofiia.
Meet Yuliia.
Meet Pavlo.
Meet Khrystyna.
Meet Kateryna.
First jobs, part 2 — and they did not disappoint.
Military electronics, Euromaidan archives, women's magazines, Timberland boots, and a city project in Kyiv. The MacPaw team's origin stories just keep getting better.
What was yours? 👀
Still buying apps from scattered stores with zero overlap?
Setapp brings curated Mac tools into one place — browse by task, install instantly, and choose how you pay: membership, single-app subscription, or one-time purchase.
🔗 setapp.com/marketplace
To the girls of MacPaw — and every girl out there — you rock 🤘
Once just kids with big dreams, now the ones making them happen — building, designing, writing, and running things every day.
Here’s to you. Happy International Women’s Day!
MacPaw is coming to #SXSW2026!
We've got a week full of things planned — from a livestream corner running all week to a happy hour and a talk by our CTIO Vira Tkachenko on how AI is transforming the desktop.
Are you going too? Save Vira's session to your schedule 👉 schedule.sxsw.com/2026/events/...
@macpaw.com Launches New Purchase Options on Setapp, Introducing Single-app Purchases and Subscription Plans
macsources.com/macpaw-launc...
Since 2022, MacPaw has contributed $13,000,000 to support Ukraine — directing resources to humanitarian aid, medical support, and rebuilding efforts.
We remain committed to our team, our community, and the future we believe in 🇺🇦
Thank you to everyone who continues to stand with Ukraine!
A Ukrainian flag with the caption MacPaw has contributed $13,000,000 to support Ukraine since 2022
February 24th marks four years since the full-scale russian invasion of Ukraine began.
We are a company founded and built in Ukraine. Supporting our home is not a campaign or a statement — it’s a responsibility we carry every day.
